AAA Office World
Basic Marketing Nineteenth Edition
William D. Perrault, Jr.
Appendix
1. Introduction
2. Background
3. Problem
4. Name Brand vs. Private Label
5. Target Market
6. SWOT Analysis
6.1. Strengths
6.2. Weaknesses
6.3. Opportunities
6.4. Threats
7. Recommended Marketing Strategy
8. Bibliography
Introduction
When a certain point is reached regarding a company’s success, a set of different opportunities arise and partnerships may unfold. However, with every possible strategy available, risks and benefits also come into play; without discarding any of them beforehand, every option is a strong candidate until a final decision is made. In this case study we will analyze the current business strategy pertaining
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On one hand, acknowledging to their request could seriously affect Johnson & Johnson’s current pricing strategy by lowering it tremendously, and on the other, a decline to acquiesce to their requests could mean the loss of thirty percent of their total sales from one day to the next.
Target Market
AAA Office World sells directly to three main buyers, these are: regional stationery suppliers, local stationery suppliers, and Business Center Inc. There are ten regional stationery suppliers, each have about six branches and sell directly to large corporations and some retailers. Local stationary suppliers, on the other hand, have one wholesale and about three or four retail locations. Lastly, BCI has one hundred and fifty stores, with most of their sales coming from local businesses and walk-in customers.
Strengths
As it stands, AAA holds a well-established position within its niche target market. With a strong customer base due to its high quality and mature products, a strong connection to its customers has been made throughout the many years of service. Separated from others, AAA tends to have differentiated product lines regarding some physical feature and aspect of the product itself. This company belief has set them apart from the rest of the competition, by giving them the edge over a vast collection of new developments. As such, its recognizable brand can be found by
Principles and strategies that applies for a small, medium and large organization is what Team A had to discuss this week for each of our chosen business to be compliant with state and country laws while starting their businesses or expanding to a new state or country. We collectively analyzed three businesses that were exploring different possibilities for expanding operation in Texas, Arizona and India, however, none of us chose to write about the expansion to India project in our individual papers. Each business will decide the strategic plan that is appropriate for their business however; it was each
Companies over the years have been able to grow and expand their business with proper execution of a successful strategy. When a company plans a new strategy, there is a high risk of failure. Proper planning and execution are some ways for companies to mitigate the risks of expanding into new markets or even internationally. What went wrong?
As mentioned previously about corporate strategy focuses on the alternatives of entities in which the organisation will challenge and maintain those organisations and other corporate level assets (Enz, 2010). The corporate level consists of three expansive accesses for example, the concentration, vertical integration, and diversification, which divides into two extensive categories, related and unrelated. Therefore, these strategies exhibit their strengths and weaknesses of the organisation. In addition, Concentration strategy authorise an organisation to concentrate on a particular business, however, this shows disadvantage to the firm as it relies on that one corporation for survival. Whereas, Vertical integration is a strategy that engages the firm becoming its individual supplier therefore, it is less profitable as it minimise strategic adaptability.
One more strategy is Alliances ; There is a very small line between alliances and collusion . So it should be taken a good care from crossing this line . Collusion is when two organizations within the same industry work together in the same field mostly in order to make control on prices . Alliances is like joint ventures of the business . It's used in pooling the resources also in the detriment of different contenders not in the partnership .
In today’s business landscape companies are measured on the corporate sustainability, innovation and also the ethical responsibility. Companies are being challenged to become agile and resilient in the ever changing market. Over the past ten years, many large corporate companies have expanded their markets and driven out many of the small business players. Companies that are looking to make it in this ever expanding competitive market will need to evaluate at their current business strategies and also instill new strategies for the future.
The strategy used by the Frosty Inc. consist of cooperate level strategies to make strategic alliances. Frosty Inc. and Magic Bakes have established a project-based alliance which is a contractual, strategic partnership agreement to pursue a business opportunity together. When we observe and analyze ‘’The Background of Forsty Inc.’’ and ‘’The Background of Magic Bakes’’ at the industry ‘’ sections, we see that the backgrounds of these two companies are too similar while creating competitive advantage. The business generic levels used by both of these companies is the ‘’quality of products’’. It is possible to say that there are mutual objectives for these companies. Moreover, beginning from their operations and during their growth years both of these two companies had implemented similar strategies and they are achieved at creating competitive advantage through the same point: high quality of products.. As they created a competitive advantage to outcompete their rivals and increase their market share. The second crucial point after creating
The company aims of partnership is to achieve sufficient profit from its business operations and to keep the business vitality, to account the continued development and to distribution of a share of those profits each year for its members, and enable them to carry out other activities consistent with the purpose of it in the
Establishing various processes and inter department coordination is a cumbersome task (Jinhong Xie, X. Michael Song and Anne Stringfellow, 1998). The risk associated with new product development is very high as it is unclear that product will be accepted by the customer or not. Acquiring existing business reduce the risk associated with new product. The product is already accepted by the customer and company is well established brand name with a customer base. Instead of developing a new product, it is good to acquire existing business. Acquisition helps in extending market and taps the opportunity (Shelton, 1988). I feel that the decision to acquire an existing business was the right decision but selection of business was not wisely and implementation was also not managed rightly.
The goal of this paper is to provide key insights and concepts from three strategy books and then begin the strategy planning process for five different products.
I believe that it is important to realize that a strategic alliance or partnership is solely depended on trust and faith in the relationship between all involved in simultaneous stages should not change or use those stages for their own advantage without consideration of the organization involved. Some of the advantages would be:
You might be a small business right now, but you do not have to act like it. By forming strategic partnerships, you can start competing with larger companies. These partnerships can be made with fellow members of your industry, vendors or complementary industries. With these partnerships, you can boost your company's efficiency and improve the value of your services.
The book mentions various forms of strategies in details. Also, it emphasizes on the importance of choosing the right strategy in order for a company to succeed as we have seen the case study, In chapter six we can see the importance of competitive advantage, steps involved in strategy making process, types of corporate level strategies, various types of industrial strategies and components of firm-level strategies.
Building a strategic partnership in business is becoming an increasingly important aspect of the work of both the specialist and manager. On the market, there are many methods of building partnerships, but at times of crisis verified these techniques because, above all in business, but also public institutions play a key role today the ability to build strategic, long-term relationships, where the foundation is a partnership and professionalism. Inherent success of the partnership in the business are all kinds of training, upskilling, here 's benefits:
“Competitive strategy involves positioning a business to maximize the value of the capabilities that distinguish it from its competitor’s” (Porter 1980:47). A successful business plan requires first and foremost the formation of an appropriate strategy. Through the implementation of a suitable strategy, the company is able to obtain its own industry niche and gain an understanding of its customers (Porter 1985). Whichever strategy is adopted it must be adequately integrated within the firms goals and missions to achieve a competitive advantage (Parker and Helms 1992).
In today’s ever changing business environment companies need to explore newer opportunities and take some risks to succeed. An article provided by Powerlinx, had surveyed 330 senior management executives, to provide some feedback as to what benefits could be achieved from creating strategic partnerships. There were six central benefits. One benefit was gaining access to a new customer base. The expanded customer base would lead to increased market share which would allow a business to succeed in their market segment. The second most important benefit would be expanding revenue. Aligning with other firms that have similar objectives would make processes much more efficient. When businesses align, there are additional