Essay about Amazon.Com and Mattel - a Strategic Perspective

Amazon.com operates in the Online Retail Industry. The sector is one of the fastest growing globally and is outperforming the ordinary retail marketplace. It was created after 1995 and it was only the Internet that made it possible for such an industry not only to be established but to become one of the most flourishing sectors in the business environment. What is interesting is that Amazon.com, together with eBay is the pioneer in the field. Both companies were launched in 1995 and are still extremely successful. The creation of e-mail in 1996 had a huge impact on the development of online retail by introducing a fast and easy way to communicate with customers. For this two-year period Internet usage

Sales in Asia could help combat Mattel’s plateauing market in the United States. The company seemed like it was in a strong position.

The bookstore chain has been decreasing in profit in the US over the past 20 years. Most of the books retailers are shutting down their operations and only a few are still operating in the country. Barnes and Noble has become the largest bookseller in the book retailers industry. The firm has integrated its business philosophy into web presence though eBook marketplace. This business strategy assisted the firm to be able to reach a large scale customers and remain as a strongest competitor in the book retailing market.

An alternative strategy is for Mattel to expand into the technology market and add-on/re-innovate their existing product lines. Mattel has made many of the same products since it was established, with the exception of picture frames and doll furniture, which were short lived products. Barbie has changed a little bit, but other than that, the products have remained unaltered. In order to have a competitive advantage, Mattel needs to grow with the market. As of

Mattel, Inc has the vision of being the world’s premier toy brand, for the present and the future. It currently sells products in over 150 nations. The company was founded in 1945 by Harold Matson and Elliot Handler. It has gone to be 30,000 employees strong working in 43 countries. Mattel, Inc includes a number of toy brands such as Barbie, Fisher Price, Hot Wheels, American Girl, Tyco, and others. In 2008, the company was recognized by FORTUNE magazine as one of the “100 Best Companies to Work For”.

Also, Amazon has emphasized on building “several distribution centers around the world to hasten deliveries”(Hof and Himelstein, 1999). Coupled with its software it provides a “laser-like focus on the buying experience”(IT Business Edge, 2012). Such a system and service is what draws customers towards Amazon and subsequently retains them.

Lego is known for having small little colorful interlocking pieces that can be potential choking hazard. However when Lego came out with its new movie “The Lego Movie” in February 2014 the Lego profits have gone up drastically. Lego is estimated to make 4.5 Billion annually Finaly at number one we have Mattel.Mattel, was founded in 1945, and since then has produced brands such as Fisher-Price, Barbie, Monster High, Hot Wheels, Masters of the Universe, Little People, Power Wheels and WWE Toys. However despite the recent dispute with Jakks Pacific Mattel is still estimated to makeover 6.3 billion dollars in

This will include further investment in hiring skilled engineering personnel. Because SAI Toys creates unique products which may exclusively dominate a small segment of the market from which all of its revenue is derived, the introduction into the market of a competitor’s similar product with enhanced features and lower retail pricing may severely impact SAI Toys ability to generate sales and revenue (Butcher, 2011).

The ultimate responsibility for the product quality rests with the company that owns the brand9. Contracts between the corporations and the suppliers clearly stipulate the materials to be used and not to be used. For instance, lead-based paint for toys or azo-dyes for garments are forbidden10. The problem it seems is not with the contract but with the implementation. It is essential for Mattel to enforce stringent quality controls to catch any vendor who tries to trick them again. At the same time it is also essential for Mattel to ensure

LEGO,  like  most  companies  in  the  toy  industry  are  fighting  to  stay  profitable  in  this

The competitive rivalry in the toy industry is intense. Organizations try to sell through their own retailers and online instead of solely through other retailers. Flexibility and responsiveness to the market are

In the past, the toy business was just an annex of the publishing industry. Little effort was invested in toys which were not even mentioned strategic plans. Now the toy industry is the second-highest profit maker in Marvel, generating over $20 billion in sales in 2003. The toy business is very promising in the future. However its percentage in revenue will still remain stable or slightly decrease, just as publishing will do, because licensing has such a strong possibility for growth. In addition, while the toy industry competition is too fierce to permit further achievements.

Mattel’s three largest customers are responsible for more than one third of the company’s revenue. With such a large portion of the company’s sales dependent on the these three customers any changes such as purchase reduction, favoring competitors or private label expansion, will have a significant impact on Mattel’s revenue. Also, with this limited customer base Mattel is hindered in with its ability to change prices.

In the company’s initial stage, to compete with other company, he took a year to build website and databases. At the same time, Amazon faced many challenges, the most powerful competitors Barnes and Noble bookstore, and this is a struggle between tradition and modernity.

With the proliferation of communication and information technology, particularly the Internet, most business organizations have been at the forefront to join the e-commerce platform. Amazon is considered as one of the existing and largest e-business platform in the world. This report outlines Amazon’s strategic intent and key resources and capabilities. In addition, the report will also include an analysis of the company 's assets and capabilities that have provided it a sustainable competitive edge as well as, the recommended future strategy of the giant online organization. Amazon defines its line of business operations based on product and service sales, fulfillment, digital content subscriptions, publishing, and co-branded cards. The company 's line of business is defined as an online store, Internet service provision, and the Kindle ecosystem. This project will explore the truth that has made the online company to be considered as the top online retailer, which mainly focuses on strategy. This report also outlines how inventories play a fundamental role in the organization 's business or corporate strategy. The other issues covered in the report include the approach used by the online company deal with the supply chain and the reason behind fast shipping fast. The paper will outline the finance statute of the company and whether the finance effect will bar the organization from developing in future. In order to achieve the answer to the questions