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Apple 's Finance And Operations

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Apple 's Finance and Operations Cynthia Cretara September 25, 2016 Post University BUS411 Dr. Mike Powers For this week assignment we are to select a business we find interesting and analyze their current financial ratios. There are several businesses I find interesting, but I chose to use Apple for this assignment because is a business that I have been following for many years. Apple was founded in April of 1976. Apple started with the sales of computers and laptops; however, since its foundation, Apple has released music related products, cellular phones, and the Apple TV (Terrell, 2008). Apple has been very successful with all the products they have introduced to consumers throughout the years. I believe that Apple has been successful because their leaders are innovative and creative with the products they make. For example, Apple is constantly enhancing their cell phones – iPhones – capabilities and designs to retain their customer 's base and attract new customers. Apple 's press release for 2015 announced that 2015 was Apple 's most successful year (Apple, 2016). The growth is mainly due to iPhones, Apple Watch, and Mac sales. Even though 2016 is not over yet, Apple has provided financial information. The company 's revenue is around $77.5 billion; gross margin is nearly 40 percent; and their operating expenses are around $6.4 billion (Apple, 2016). According to Ycharts (2016), Apple 's return on assets for June 2016, was reported at 16.28%. Return on

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