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Behaviour Modification Essay

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The term behaviour modification refers to a technique that uses classical or operant conditioning to directly alter human behaviour (Spiegler & Guevremont, 2003). It uses an approach that rewards desired behaviour and punishes undesirable behaviour (Halper, 2013).
Behaviour modification is based off of the experiments by B.F. Skinner and his theory of operant conditioning (Fournier, 2011). Most of the techniques that are used in behaviour modification are attached to the principles of operant and classical conditioning (Rousseau, 2012). Operant conditioning is a type of learning in which an individual's behaviour is modified due to its consequences. It is the process in which humans and animals learn to behave in ways to receive rewards or …show more content…

However, the name most associated with operant conditioning is B.F. Skinner. Skinner based his work on Thorndike’s law of effect. He introduced a new term into the Law of Effect, which was reinforcement. He theorised behaviour that is reinforced tends to be repeated and behaviour that is not reinforced tends to be extinguished (McLeod, 2007).
Operant conditioning uses reinforcement, punishment, shaping and extinction in order to alter behaviour. A reinforcer is anything that strengthens the desired response (Culatta, 2013). There are two types of reinforcers, one is a positive reinforcer which could be praise, a reward or feeling of satisfaction. For example if a child does their homework and their mother then gives the child praise she is positively reinforcing the child’s behaviour . Negative reinforcement then occurs when something negative is taken away in order to increase a response. If a child is being nagged by their mother to do a chore they will perform that chore in order for the nagging to stop. The elimination of the negative stimulus is likely to increase the chances

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