Business Analysis : Tata Motors

Autotech company is an automotive manufacturing and supply company. It has started its business as a family business. Nowadays it is one of the fast growing automotive companies. Currently it is facing complex operation of its business as it keeps all records such as billing, inventory, personnel, customers, products, stock, financial etc. in hard copy format such as files, note, books etc. It is very tough to maintain files, papers, notes manually for an extensive time, which is time consuming, costly as well not accurate as paper work is required more time and their maintenance cost is more than soft copy storage and maintenance. As per my point of view, Autotech needs to develop Information Systems in its business to make easy and

Tata Motors Limited is one of the India's largest multinational automobile manufacturing company with 42 billion USD turnover. The company is a leader in development of commercial vehicles, such as sports vehicles, trucks, defense vehicles and cars. Tata Motors is part of the Tata group of companies founded in 1868 by Jemsetji Tata. The company is mainly located at India, Italy, Korea and UK. It has sales in more than 175 countries around the globe.

Tata Motors, India’s largest auto manufacturer have created the world’s cheapest car priced at $2,500 allowing drivers to be able to afford a car. Tata Group is a global enterprise whose headquarters are located in India, founded in 1868. The group contains over 100 independent operating companies, located in more than 100 countries. Each company is under control of their own board of directors and shareholders. One of the subsidiaries of Tata Group that will be focused on in the paper will be Tata Motors. They were founded in 1945, which is headquartered in Mumbai produces different types of vehicles. These vehicles include passenger cars, trucks, vans, buses and military vehicles. Over the years Tata Motors have used a global strategy to

Tata’s mission statement is:” At the Tata group we are committed to improving the quality of life of the communities we serve. We do this by striving for leadership and global competitiveness in the business sectors in which we operate”

Production appears to be a constant problem for Tata Motors. Branded production of Tata motors vehicles is geared towards economical cars and not luxury, while it appears that the market is geared more towards luxury. Tata Motors branded car sells fell 31 percent from 2013 to 2014, and in 2015 fell another 24.5 percent from 2014. Production also appeared to have missed a large flaw in the Nano which caused it to catch fire. Marketing also seems to be lacking in other countries. Although Tata Motors is present in many countries, the largest portion of their consumer based is India where the company is mainly located. Although the largest portion of their sales comes from India, Tata Motors holds very little of the market share for passenger vehicles in India.

Tata Motors is India’s largest passenger automobile and commercial vehicle established in 1945 Listed on the New York Stock Exchange in 2004. TATA Motors is best example that has a number of Acquisition, subsidiaries, Associate Companies and Strategic Tie-up. One can attribute the difference in the outcomes to the differences in approaches to acquisition process. TATA employed a method which is directly opposite to Daimler. The essence of this method lay in respecting the existing culture rather than imposing a foreign culture. The expansion continues with the Acquisition of Jaguar Land Rover, the world’s most respectable and iconic brands.

Tata Motors was formerly known as TELCO (Tata Engineering and Locomotive Company) is a leading global automobile manufacturer. Originally it was manufacturer of locomotives named as TELCO, the company then manufactured its first commercial vehicle in 1954 having a tie-up with Daimler-Benz. Tata motors have a wide range of variety from heavy commercial vehicles to carriers, buses, SUVs and passenger cars that covers a wide range of cars, sports vehicles, buses, trucks and defense vehicles.

Established in 1945, Tata Motors’ presence cuts across the length and breadth of India. Over 8 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company’s

One example of such a company whose impact on the Gross National Product in its country is Tata Company. Tata is an Indian conglomerate headquartered in Maharashtra in the capital Mumbai. It traces its origin back to 1874 when Jamsetji Tata started a textile mill. The company has always had the Tata family as a major driving force with members of the family occupying top management positions. Since its beginning, the company has been a standard setter in its human resource practices and its innovativeness. For instance, even today it is the country’s most respected employer. A culture of excellence pervades the organization and other organizations and the government in India look up to Tata for leadership.

Specializing in auto-mobiles, Tata started losing focus on its niche and went on to acquire new businesses in completely different industries massively. This included plans to invest $28 billion in steel, autos, telecom, power, chemicals, and more. Unfortunately, the lack of central strategy resulted in investments on the wrong industries, such as the Tata Teleservices (TTSL), a mobile telephony business. It yielded the worse negative margins amongst the whole of Tata Group’s businesses (Pannu, Singh, 2013 ). Another separate industry has it that Tata Steel was loaded with $7.4billion of liability for the acquisition of Corus. On its core auto-mobile business, Tata Motors now owned the American high-end Jaguar and Land Rover (PTI, 2015), which requires its attention to bring the brands back to heights when they were once owned by Ford Motors. Central strategy is crucial for the allocation of resources at the right time to right

Tata Motors Ltd. is the largest Indian automobile company having the revenues of USD 20 billion in 2009-10. Tata Motors is the leader in the manufacturing of

TATA Motors is the flagship company of the TATA group & is India's largest automobile player with consolidated revenues of USD 14 billion in 2008-09. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. TATA Motors was listed on the New York Stock Exchange in 2004.

“The foundation of the company’s growth is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through leading edge R&D” (Tata). Employing 1,400 scientists and engineers, Tata Motors’ Research and Development team is ahead of the pack in India’s market and right with the rest of the field internationally. Tata’s firsts are “the first indigenously developed Light Commercial Vehicle, India 's first Sports Utility Vehicle and, in 1998, the Tata Indica, India 's first fully indigenous passenger car,” as well as the increasingly famous Tata Nano, which is projected to be the world’s cheapest production car (Tata).

Political: Tata Motors operates in a vast amount of places all across the world . They’ve had great success in regions like Europe, Africa, Asia, the Middle East and Australia. When it come to politics influences Tata Motors need to pay close attention to Laws and regulations as well as the governing bodies that control the area. Local governments regulate commerce, trade, and investments. The local markets and economies are all influenced by national and local influences.

Given the domestic challenges in India, Tata Motors established as one of the powerhouses to strengthen the economy in the late 2009. Considering the younger population at the time, transportation became one of the largest spending categories in the early 2000s. By 2004 Tata Motors established itself as India’s largest automotive company in terms of revenue. It established a strong base in the R&D skill sets with producing high quality cars at a low price. It did leave its presence outside India for the first time by establishing an office in South Korea. The international business initiatives focused on positioning and marketing in selected countries. South Africa produced around 360,000 units annually comprising of passenger cars and mainly pick-up trucks. Products were made in India and shipped to Africa thereafter. Sri Lanka had similar strategy but producing heavy and light weight commercial vehicles to cut Japanese market in Sri Lanka while exporting around 700 vehicles to meet the deadlines around 2005 and 2006. The expansion in Russia and East Europe targeted LCV trucks with operations assembly in Ukraine. These strategies helped Tata become major players in the global market and to sustain competitive advantage, developed two-pronged strategy. The following “inorganic growth planning” philosophies were as follows: