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Business Model Of Currys PC World

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Currys PC World is the biggest online electrical retailing store that is operating in the UK as well as Ireland. The organisation tends to significantly attract number of customers each year from national as well as international consumer market as the e-commerce website of Currys PC World is functional around the world. The company represents to have wide range of white good, telecommunication ranges and information technology products for both male and female customers. The online-only business model of Currys PC World makes it highly possible for organisation to sell the products at preferably lower prices, thus organisation is engage in increasing customer loyalty through which expand its market share as well as attain competitive advantage …show more content…

Competitive strategy tends to offer beneficial position to the organisation over its direct competitors in reference to quality, price and competitiveness. In consideration to Currys PC World, it is identified that the organisation represents to function in telecommunication and information technology retailing business and with the development of e-commerce platforms of business transactions, the business approach helped organisation to significantly achieve upper-hand over other online as well as traditional rivals. E-commerce transaction platform offered competitive edge to Currys PC World with cost advantage. The organisation has achieved significant advantage through successful strategic management implications including planning, assessing, implementing and monitoring business decision that effectively empowers organisation to achieve long term business objectives. The electronic commerce implementation has offered benefits to organisation in different perspectives such as it enhanced the business revenue, competitive advantage, cost reduction and improving relationship with suppliers and customers (Arbaugh & Hwang, …show more content…

Currys PC World offers efficient feature to the customers and business management, as the feature of information density helps organisation to attain the quality information regarding their existing customers and prospects. In the similar context, it supported organisation in reducing the cost associated with the collection, processing and storage of information about customers. At the same time, timeliness as well as accuracy of transacting information from customers to management has greatly enhanced the opportunities for organisation to penetrate in the global retail market (Salunke, Weerawardena, & McColl-Kennedy, 2011).
7. Personalisation
The main aspect of e-commerce business is personalisation as it allows customers to find customise range of products for them. In the similar way, Curry help customers in findings their required range of products in consideration to user preferences, at the same time they tends to have behavioural information of their customers through which they provide them relevant messages and offers through which they enhance their market share in global retail business and increases customer loyalty (Arbaugh & Hwang, 2012).

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