Currys PC World is the biggest online electrical retailing store that is operating in the UK as well as Ireland. The organisation tends to significantly attract number of customers each year from national as well as international consumer market as the e-commerce website of Currys PC World is functional around the world. The company represents to have wide range of white good, telecommunication ranges and information technology products for both male and female customers. The online-only business model of Currys PC World makes it highly possible for organisation to sell the products at preferably lower prices, thus organisation is engage in increasing customer loyalty through which expand its market share as well as attain competitive advantage …show more content…
Competitive strategy tends to offer beneficial position to the organisation over its direct competitors in reference to quality, price and competitiveness. In consideration to Currys PC World, it is identified that the organisation represents to function in telecommunication and information technology retailing business and with the development of e-commerce platforms of business transactions, the business approach helped organisation to significantly achieve upper-hand over other online as well as traditional rivals. E-commerce transaction platform offered competitive edge to Currys PC World with cost advantage. The organisation has achieved significant advantage through successful strategic management implications including planning, assessing, implementing and monitoring business decision that effectively empowers organisation to achieve long term business objectives. The electronic commerce implementation has offered benefits to organisation in different perspectives such as it enhanced the business revenue, competitive advantage, cost reduction and improving relationship with suppliers and customers (Arbaugh & Hwang, …show more content…
Currys PC World offers efficient feature to the customers and business management, as the feature of information density helps organisation to attain the quality information regarding their existing customers and prospects. In the similar context, it supported organisation in reducing the cost associated with the collection, processing and storage of information about customers. At the same time, timeliness as well as accuracy of transacting information from customers to management has greatly enhanced the opportunities for organisation to penetrate in the global retail market (Salunke, Weerawardena, & McColl-Kennedy, 2011).
7. Personalisation
The main aspect of e-commerce business is personalisation as it allows customers to find customise range of products for them. In the similar way, Curry help customers in findings their required range of products in consideration to user preferences, at the same time they tends to have behavioural information of their customers through which they provide them relevant messages and offers through which they enhance their market share in global retail business and increases customer loyalty (Arbaugh & Hwang, 2012).
As a ‘fundamental objective ' is about the convenience of online shopping. They are comments, online shopping is easy to find trade from different suppliers at home without having to go to the store. So, it will save you time, then shop in a store, in a retail store you have to go out to a store to another store. In addition to the convenience, customers can shop online without any time limit. You can search the World Wide Web online from Monday to Sunday, is open all year round 24 hours, anytime. It is also convenient for customers to share information through chats or discussion forums, to help others make better buying decisions. This is because the Internet a wide range, customers allow stores around the world, achieving great Internet sales, and comparison shop from the comfort of your home. Online shopping convenience to remove restrictive customers shopping in a store or purchase items they must be based on what is available locally. Online shopping at home than to spend time in places, gathered together more safely. This idea would also apply during peak seasons, such as the lunar New Year, Hari Raya Puasa, Deepavali and avoid large crowds during the Christmas holidays. In this way, it may lose the shopping for outdoor fun. In – store shopping could make social connections than that shopping independently
The trend toward shopping using the Internet is growing faster than expected (Cramer, 2014). Since Internet has become popular medium for people to shop, more companies then launched online shopping platform. With this new platform, they were able to do sales directly to their customer.
Nowadays,, E-commerce is remarkably developing and any company not utilizing the opportunity by investing on their products online will not only become retroactive but also are forced to be reactive. Therefore, companies are cognizant that to enhance competitiveness in market , Internet technology play an important role in the business process and essential to adhere it. According to Shelly and Vermaat (2008,p.91) “ E-commerce is a business transaction that occurs over through an electronic network as the Internet”. As E-commerce are of many kinds and variation, online grocery and food are one its kind.
The company realizes and utilizes the social platforms as pathways to acquiring new markets and increase in growth. The well developed company websites provide all the information on products available for sale, their health benefits, recipes, and even provides sections whereby one can access tutorials on how to cook certain healthy meals. Customers can also find and receive gift cards, coupons, and promotional deals through the online platforms. The well developed web structure has also prompted the company to adopt an online shopping system. There is a growing trend on making product purchases online. Most buyers in this time and age would prefer to pay more for services so that they can save time. The online shopping system allows for purchases at any time of the day, time saving and comparison shopping.
According to Turban and King (2003), internet technology renders retailers an additional channel for branding, transactions and customer relationship management, the adaptation of which may drive down retailers’ transaction costs, and ensuring faster and higher quality of customer interactions, resulting in enlarging the existing markets and consumer base. M&S realizes this and have tried to sell clothing via high street stores as well as via internet though they have experienced cost cutting, rationalisation and management changes in order to revive their business in recent years. Internet technology might enable sustainable competitive advantage, but problems remain on how to physically organize their online retail operations.
The main objective of this study is to examine the important and advantages for Tesco in using e-business strategy to compete with competitors. It also includes on how Tesco could satisfied their customer needs or demands adequately with their e-business strategy and how Tesco could improve their current model and make it even better.
Business like Amazon wants to make buying item from their business easier for customers. This is why Amazon offers E-retailing which gives customer option to go shopping online. The internet has had impact change on consumers shopping habit as shopping online has numerous advantages which is why online shopping continues to gain popularity. Some of the advantages of E-retailing is that it’s convenient as consumers are able to go shopping at home which could help them save cost on travelling and also gives consumers an option to compare prices of different products as there are wide range of products being sold online.
The continuous development of Internet leads to the growth of e-commerce. The electronic commerce is growing constantly due to the continuously increasing number of mobile and online users in the market, primarily the emerging markets. Besides that, the development of the Information Technology (IT), such as the advance of paying processes and the improvements of shipping method also the main reason to cause the growth of electronic commerce (John Ingham, 2015). Most consumers accept e-commerce as their feasible alternative in the purchase of goods and
This report was commissioned to examine how ASOS has greatly uses their strategic business plan and integrated with the E-commerce to create sales miracle in the fashion industry. E-commerce has brought an enormous impact to the traditional business activities, it highlights the sign is to increase trade opportunities, reduce trade cost, simplify the trade process, improve the trade efficiency. E-commerce has significantly changed the business model. Lead to the transformation of economic structure. In developed countries, the electronic commerce development unprecedented prosperity, trading via the Internet has become a trend. The purpose of this report will firstly show the changes of consumer behavior of converting physical shopping to E-shopping. Mainly, this report is to analyze the external and internal context base on the case study of ASOS. For the external environment, the essential driver of the success of ASOS is the emphasis. There are three approaches, Porter’s Five Forces, PEST analysis and strategic group mapping will be used to indicate ASOS’s commercial performance and observe competitor behavior and find out further opportunities to enlarge business pattern. The aim of analyzing the internal context of ASOS is to reveal its operational conditions and value chains. The following parts will contain its strategies and policies, and how its policies to affect target customer.
The e-commerce industry was growing rapidly due to the increasing awareness among net savvy people. Many retail chains were opening up their online portals to capture more consumers and scale up their ventures. The
The widespread application of internet and prevalence of globalization give rise to various influential trends in business context, one of which is e-Commerce. According to (Browne et al., 2004), e-Commerce refers to a commercial platform that allow transactions to happen via electronic devices and digital environment that requires no face-to-face or human interaction as opposed to traditional mode of purchase. E-Commerce is revolutionizing the landscape of modern business environment by offering a convenient, rapid, borderless and timely mechanism for commercial transactions. Moreover, e-Commerce provides an alternative to traditional value chain in which manufactured products need to move through multiple layer of distribution to reach the end-users. In other words, via electronic platforms, suppliers can now access their end customers directly via web-based ordering system without the needs for wholesalers
Supermarket e-commerce stores that have altered business practice grow very fast. The popularity of online supermarket increases every year. Keynote’s study (as cited in Hand, Riley, Harris, Singh, and Rettie, 2009, p. 1205) explain that in 2006, the percentage of online supermarkets are higher approximately 35% than previous year. It could be that customers will shop online only in the future if the popularity of traditional stores go down. In addition, many supermarkets such as Walmart, Coles, and Giant are starting to build e-commerce. Online supermarket grow
Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations. The Internet has been rapidly growing since it's inception and is now commonly used in all sectors of societies, in all
ABSTRACT: The Indian online customer’s shopping philosophy is hardly unique: we seek for the best deal available for the product of our choice. And the fight for the leading slot in the $3.1 billion industry has evolved into a two way tussle between Amazon and Flipkart. In our case we will study the e business strategy during festive season and the role of Information Management System in driving success. Retailers across the Indian market are aware of the fact that August – November is the festive time in our country. Consumers go berserk in these times. Buying patterns accentuate, everybody wants to get a piece of that sale Flipkart tried something unconventional when it launched its The Big Billion Day sale with great preparations however
This is to certify that ANKUR NARANG a student of IMT – CDL Ghaziabad has completed project work on titled “IMPACT OF DIGITAL MARKETING OR E-COMMERCE IN CURRENT BUSINESS SCENARIO:- A CASE STUDY OF TATA CONSULTANCY SERVICES” under my guidance and supervision.