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Case Analysis Of Crown Cork And Seal

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Case Analysis of Crown Cork and Seal (CC&S)
ASSIGNMENT-1
Assignment 1: Case Analysis of Crown Cork and Seal (CC&S)
This Assignment will develop your skills in industry analysis. This must be done as individual work, so you must not discuss the case with anyone else before completing the Assignment. Please use the following questions to structure your answer:
• What are the industry structures and dynamics of the metal can industry?
The industry structure analysis of the metal can industry mainly depends on the assessment of the five competitive forces which shapes the industry which is following:
1. Bargaining power of suppliers:
There are three aluminium suppliers who dominate the market which are Alcan Aluminium, Aloca and Reynold metal. These three world leading companies have huge bargaining power on can manufacturers as they were responsible for huge part of production of aluminium market.
2. Bargaining power of customers:
There are four vital companies who play a very important role in the metal industry and these are Anheuser-Busch companies, Pepsico, Coca-cola enterprise and Coca-cola company. These companies could have a great bargaining power over can companies while having multimple suppliers and being able to switch suppliers which gave the companies more flexibility to choose from if there was any issue with the price, quality or service.
3. Barriers to entry:
In this case some big companies dominate the whole industry and as a result the small companies

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