Case Study Of Apollo Paints

Brand design plays a crucial role on the customers’ purchasing decision. The brand design is the tool to promote a product by any organisation that can either attract the customers or resist them to buy the product. The chosen topic is considered to evaluate the importance of branding for any product in UK and US. As opined by Kapferer (2012, p.76), Brand Design is important when trying to market a new product or service in the market, which is new or already exists.

Since an increasing number of people focus on brand names instead of product, brands become important elements for customers to choose products (Carroll, 2008). When customers trust the brand, the benefits for the manufactures are generated. In the first place, brands can be used by products as the tool to identify and differentiate themselves from various products. Secondly, brands are helpful for companies to build a competitive advantage (Bick, 2009). Therefore, organisations take more attention to branding.

The company will conduct marketing strategies that aim at creating an image for the brand in the minds of the consumers and reminding them customers about their products consistently.

The topic is Brand Management. Brand Management is basically related to the brand of a particular company or product. In this report, a brief introduction of brand management is given through which some of the important aspects of brand management will come to light. Brand Management mainly deals with the betterment and keeping a balance between the brand and the company. Brand is one of the most important aspects of a company & that is why it is

In modern society, brands play an increasing vital role in marketing. With the fury market competition and the increasing homogeneity of products , brands act as a powerful strategic weapon to win in the market competition. At the same time, brand equity, as one of the

This business report is focusing on marketing concepts as a fundamental and motivation of a firm which had been done when they offer their products to the market as well as what needs to improve to make it better in the competition. The first concept is price; define as a status of the quality of a brand. The second concept is product which will be offered to the market and get customers’ attention to buy it. The third concept is brand; define as a symbol or logo to distinguish the products easily.

This is why it’s essential for brands to get to know their markets, their buyers & the brand elements required of them, in order to build and create effective branding strategies. The following essay discusses this further.

The competition in today’s industrial world is very intense and every company is spending a lot of money on designing and marketing their products and services. In such a highly competitive world it is very essential to design and market your products keeping in mind the target customers and markets. A product which is designed for the developed countries might not work in the third world countries and vice versa. So the companies, prior to designing their products and services must be aware of their target customers and markets. Once the designing and the production phases are over then comes the very important and the deciding phase which is the marketing phase. It is very essential for a company to have a marketing

Every one is a customer at one time or another. Production continues to increase just like customers increases day by day for goods and services that give value in return for consumer’s money. Although there are lots of components and elements that influence customers to support and buy the product and one of those ways is good marketing strategy. Good marketing functions raise competitive rewards to a firm which leads to be a magnet to the customers.

In this research paper, I have included the importance of branding in the strategy of the company. Branding theory and practice evolved in the latest years, being considered a valuable marketing investment. Branding is essential in creating value for the products of a company. Branding is important because it gives meaning to the consumption process. Companies understood that selling without the presence of a strong brand is much more difficult. I realized an intersection of the branding and marketing strategy theories. Branding can be regarded as a tool that can enforce all resources of a company towards implementing the strategy.

Over the past long period, products and brands continue proliferate. A good analysis and understanding of brand value and market segmentation is more essential than ever. Based on the theory of brand, product, market segmentation and target, a new product will be developed in the market to improve company’s performance and make profit. The information generated from this report is used for strategic planning, resource allocation and tactical marketing.

Act to insure the image of your brand excellence has reached your customer’s mind, let his mind think of your

The above research shows just how extensive creating brand awareness can be, and there are numerous suggestions that one could take on, yet, many factors that can influence its success. Gaining brand awareness whereby consumers gain recognition and interact with a brands values, image or products and services is simply not enough (Grimshaw

In order to best position a brand competitively in the market a marketer needs to carefully exploit the STP process or segment the market, create a target market and position the brand accordingly. Once the target market is established, it’s vital to learn the psychological factors of behavior. The brand manager needs to then create a mission that embraces essentials to include, its purpose, values and behavioral and psychographic attributes of the defined target consumer discussed earlier.

The rationale of the study is to conduct a research and to analyze the current problem faced by the company which is low brand awareness in the customers. Company is trying to provide quality products despite that customer are proffering other brands. The objective is to provide best possible solutions for the company so that it can overcome its difficulty of low brand awareness.