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Case Study Of Hilton London Ontario

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An open door, a welcome smile, an exceptional experience are what The Hilton London Ontario is offering to the travellers who stay here every year. The Hilton London Ontario is located in the heart of downtown London, Ontario, Located just 15 km from the London International Airport. Conrad N. Hilton began with a 40 room hotel in a small town Texas in 1919. Now Hilton is present Worldwide and giving their excellent services across 24 time zones. It is the most recognized name in the industry; Hilton London Ontario offers mainly accommodation services through its resorts, hotels, apartments, etc. Most of the revenue is generated by selling hotel rooms to the customers. They also offer restaurants, bars, shops, spa, laundry services, travel …show more content…

Product- The products of Hilton London Ontario are divided in following three levels:-
• Core Products- These are the basic products of the hotel. Core product of Hilton London Ontario is hotel rooms that customers stay in for a specific period of time. These rooms are categorized in guest rooms, suits, executive rooms and accessible rooms.
• Facilitating Products- It involves services that help consumption of core products by the customers. Hilton London Ontario offers facilitating products like customer services, bars, restaurants and online reservations.
• Augmented services- These are the value added services offer by Hotel. Hilton London Ontario offers augmented services like membership discount, luxurious rooms, exterior designs, high class restaurants and relaxed atmosphere.

ii. Price- Price strategies used by Hilton London Ontario are divided into four broad categories in the framework of Pricing Strategy Matrix i.e. economy, penetration, skimming and premium pricing. Economy pricing includes selling core products and characterise the customers with low budgets. Penetration pricing includes high quality products and services in low prices than the competitors are offering. Skimming pricing includes the opposite of penetration in a way that products and services are offers in a higher price level than the competitor’s offers. Premium pricing includes high level pricing of products and services with high level of quality and additional features

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