preview

Case Study : The Cato Corporation

Better Essays

This term paper is about the Cato Corporation. In the paper will review the history of the company, identify its direct competitors, and describe its mission statement, general strategy, target markets, product mix, and positioning. The strengths and weaknesses of the Cato Corporation will be discussed in detail. I have researched the company’s financial reports. There will be a financial analysis of the company comparing its present to past two years’ performance and to the performance of its major competitors. Consideration of domestic, foreign, and international environment and factors like government, culture, demographics, economy, competition, technology, etc. will be explained. The paper will discuss how these factors affect the Cato Corporation’s performance. Growth opportunities for the firm will be identified for the company. I will show by looking at each growth opportunity which one will affect the profit or loss for the Cato Corporation. Finally, the research will determine the performance and position in the marketplace. The reader will be able to see if the Cato Corporation has a strong future in the apparel industry.

Company History
The Cato Corporation owns a chain of women’s clothing stores in the South and Southeast. There are over 1300 stores in more than 30 states. There four divisions in the company which are the Cato, Cato Plus, It’s Fashion and It’s Fashion Metro division. The stores offer low prices for their clothes, shoes, and

Get Access