Case Study: Unilever And Creativity

Its origin goes back to the 19th century when a group of companies operating independently, produced soaps and margarine. In 1930, the companies merged to form Unilever that diversified into food products in 1940s. Through the next five decades, it emerged as a major fast-moving consumer goods (FMCG) multinational operating in several businesses. In 2004, the Unilever 2010 strategic plan was put into action with the mission to ‘bring vitality to life’ and ‘to meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life’. The corporate strategy is of focusing on core businesses of food, home care and personal care. Unilever operates in more than 100 countries, has a turnover of €39.6 billion and net profit of €3.685 billion in 2006 and derives 41 per cent of its income from the developing and emerging economies around the world. It has 179,000 employees and is a culturally-diverse organization with its top management coming from 24 nations. Internationalization is based on the principle of local roots with global scale aimed at becoming a ‘multi-local

What creativity actually is when you use your imagination, allowing things in the mind to occur that wouldn’t actually occur and also things to better the world. “Being creative is not only about thinking: it is about feeling” (160). You can not just think but you have to have feelings to make sure that you doing things right and feeling like you made something productive in the time. Being creative requires a long process, “magination which is the process of bringing to mind things that are not present to our senses; creativity, which is the process of developing original ideas that

Google: Organizational Methods to Enhance Creativity Name Institution Date Course ABSTRACT The study focuses on the methods that organizations use to enhance creativity. These methods varied considerably from one organization to the other leading to difference in performance. The research also investigates how creativity process determines the eventual organizational performance. In an attempt to improve the level of creativity, organisations use various models and theories. There are three common theories of creativity which include; componential theory of creativity, the instructionist theory and the theory of individual creative action. This research focuses on the componential theory as it is the often used theory by most companies due to its preciseness and clarity. On the other hand, there are two models of creativity which are important in understanding the creative content. These are; Amabile’s Componential Model of the Social Psychology of Creativity and Interactionist Perspective Model of Organizational Creativity. Google is one of the companies that portrays an outstanding creativity. Google’s method of creativity, including their models, focuses on the employees. The creative process begins at the initial stage of hiring their employees. However, they also carry out constant training and coaching. Furthermore, Google support and motivate its employees. INTRODUCTION Rapid change, global competition together the increasingly demanding business

First we will talk about a few of the similarities that have been identified in these company’s plans. One similarity shared between these company’s plans is their focus on Gender inclusiveness. Unilever’s goal is to empower 5 million women by 2020, while P&G is also focusing on empowering women in many ways. One of the ways is by promoting work for women within the firm, in India they claim to have 30% of their plant workforce being women. Another similarity can be seen in their focus on enhancing lives through out the world. A Forbes article about Unilever outlined that, “the washing brand Persil has helped 10m children get an education whilst cleaning bleach Domestos has helped 5m people gain access to toilets”(Feller 2016). P&G has also shown is commitment to improving lives by teaming up with Habitats for Humanity to provide shelter for low-income families. According to Habitats website, “Nearly 2,000 P&G employees have built, repaired or cleaned homes with 12,000 families”(Proctor and Gamble 2015). The last similarity that I have found is both companies have set their goals for 2020 and have tracked their progress over the years. Unilever has focused on its three main goals and have further divided these goals into 50 goals in order to track their progress. P&G has done a similar thing by creating sub goals within each of their four major goals. Both company’s track and reported yearly progress for each of these goals.

Unilever, founded in 1929, is an Anglo–Dutch multinational consumer goods company. Its headquarters are in London, England and in Rotterdam, Netherlands as well. It is the world's third-largest consumer goods company as of 2012. It is also one of the oldest multinational companies in the world, its products include food, beverages, cleaning agents and personal care products. And these products are available in 190 countries.

Creativity is a characteristic produced from one’s imagination. To be creative means to think outside the box and do something no one would expect. Creativity branches off originality. When you do something creative it simulates your mind. To create is to express yourself in a unique way. Inventing is what is mostly associated with being creative. Having original ideas or thoughts is another way to be creative. Taking risks is a creative things to do. Most

In this following essay I shall be discussing creativity and its myths. It is believed that only certain people like musicians, actors or painters can be creative but I believe Creativity is not simply a set of skills. There is no specific definition of intangible nature of creativity. Creativity can allude to numerous things that contrast and which likewise over laps numerous different components. “creativity is defined as the tendency to generate or recognize idea, alternatives, or possibilities that may be used to solving problems, communicating with other, and entertaining ourselves and others”(Robert E. Franken: 2002). It additionally relies on upon the way of the individual what are their attributes and the imaginative capacity. It is said that managers or administrators often mix creativity with innovative things, yet imagination accompanies development; inventiveness is simply a thought and development is completing the thought and transforming it into a business and giving it to the business. There is

Unilever, one of the world’s leading suppliers of fast moving consumer goods across Foods and Home and Personal Care categories is an Anglo-Dutch Multinational consumer goods company which is co-headquartered in London, England and Rotterdam, the Netherlands. It is the world's third-largest consumer goods company measured by 2012 revenue and its major Competitors which stand ahead of it are Procter & Gamble and Nestle. Products of Unilever include beverages, Food, personal care products and cleaning agents. Some of the top and major Brands endorsed by Unilever are Axe / Lynx, Blue Band, Dove, Flora / Becel, Hellmann's and Best Foods, Knorr, Heartbrand, Lipton, Lux, Omo, Rexona, Surf and Sunsilk.Unilever is one of the oldest multinational companies and its products are available in around 190 countries. The Company operates worldwide employing around 174,000 people in 316 companies by

Creativity is the ability to reconfigure what you know, often in the light of new information and come up with an original concept or idea. In order to be creative, a person must be critical, selective and generally intelligent.

Creativity to me it means a sense of individuality that makes you apart from other people or your ways of thinking and actions. that you have that others may not have and It makes you special. My creative side, I think I am very good at problem solving I often help people with problems and brainstorm and come up with solutions to their situations. a I feel like that's one of the strongest characteristics such as helping with things at home and talking to family and friends. Talk to friends about their problems and come up with ideas to make it better and solve the situation at the moment. Sometimes I have really good things to say and ways that can help out at the moment that could be really useful . Also, part of this reason is why I think I want to be a Psychologist. Creative thinking is one of the best things for either from a school assignment like a project to problem-solving with difficult situations which many would find very

The term creativity is used for the purpose of describing the ability that is concerned with the process of creating something new or valuable. This ability allows a person to surpass the rules, practices, methods, forms or similar kind of activities that the traditional society may be performing at that time. Creativity is one of the most important things that have allowed the people of the society to move forward and urge for development. All the development that has been made in various aspects of human life can be directly connected with the creativity. All the industry leaders of the world have secured this place because of the level of creativity and innovation that they showed. They used this creativity for creating something new that has allowed them to develop completely new methods for this purpose.

Creativity is a value that can cause you to have more fun, become a better problem solver (in and out of the workplace), and is the confidence to taking on more challenging tasks.

In addition, a large number of brands also results in a lack of a unified global identity. Many of Unilever’s product categories had checkered identities. As Deighton exemplified, the company used to produce ice cream under different brands among the globe, such as Wall in the U.K. and Asia, Kibon in Brazil, Ben & Jerry’s and Breyers in the United States, Langnese in Germany, and so forth. Each one had a

Identify the key actors and factors in a company¡¦s marketing environment that affects its ability to serve its target customers effectively?

Unilever has subsidiaries in Europe, North America and other regions of the world. Some brands of the company such as Lux soap are sold even in Cambodia and Albania where the corporation does not have any industrial operations of its own. The company has a presence in 75 countries where business is done through one or more operating industries and 500 companies make up the overall Unilever group (Moreno, 2015).