Case Study : Western Canadian Shoe Association

In the Case Study "Maple Leaf Shoes, Recruiting," Clark president of the shoe company has to devise a plan within a month to strategically integrate automation in his business to meet the union's demands. He is also concerned with the loss of major stakeholders from foreign competitors and the emerging Indian Shoe Company that produces higher, superior, and unique quality and brand compared to his. Not to mention, Clark has legal issues with the Human Rights Commision pertaining discriminatory practices toward females in the workplace; in which they require him to review and alter job requirement for the supervisory position. With the gravity of the situation, Clark resolved to hire a new Human resource manager, considering his previous one resigned, and his other two employees who handled human resource functions were unavailable. He used the same template when hiring the former manager and made minor changes, and put the new ad on a newspaper without thorough planning. After that, Clark hired Joy to search because he recalls that she runs a temporary help agency. Clark also has a consultant that is writing up a job description but dismissed that idea because it was unnecessary to him.

Companies today face many challenges to maintain market share and differentiate themselves from a highly competitive and ever evolving market place. Marketing is crucial to a company’s long term success. The aim of this paper is to use the “Nike - The art of selling air” case study and concepts from strategic marketing

Is there a case of sexual harassment in this situation or is it only fun?

Nike products is one of the most selling products all over the world, Nike products are as innovative as it meets the customer needs. So our products is Nike HyperAdapt1.0 where it is simply self-tying shoes so the main idea of this shoes is to put all technical components into this shoes as it allows the athlete to hit a sensor while running and the system will be tighten automatically. Moreover, In order to monitor customer satisfaction , there are four ways, the first one is to analyze customer interactions through answering their questions in emails and tracking to their feedbacks so mapping high quality with customer expectations is highly effective, the second one is the conceptual model of customer satisfaction which says that Nike

Tim Lance the chief executive and owner of Productivity systems used an informal and free-flowing format to ask questions to make those* being asked question comfortable and free to answer his questions and open up and without restriction (Freyss, 1999).He had planned and prepared his questions before the interview although they seemed little those questions were not limited to what he would ask.

* The company is considering whether or not to introduce a branded line of men's athletic and casual socks. Based on the research conducted by the GFM and their estimates and recommendations, the Chipman-Union Management has to decide whether they should adopt the GFM marketing program and should go ahead with the launch of this new product and thereby aiming to place about 15000 display units in retails outlets within two years.

Understanding customer needs will help Nike to define new market opportunities and drive innovation and revenue growth in every aspect of its organisation. The most basic concept underlying marketing is that of human needs. Human needs are states of felt deprivation (Kotler and Armstrong, 2006). Customer logic is derived from evaluation of a company and its product based upon customer needs, customer benefits, and product features. For branded athletic shoes, Nike has to understand customer needs on a global level as the products are sold

IntroductionNike Corporation was incorporated in 1968. In their thirty-four year history, Nike has primarily been in the business of designing, developing, and marketing athletic footwear, attire, equipment and accessories, а lot of companies go out on a limb when it comes to business decision or management strategies with Nike Corporation. Nike is а powerful company. Nike Corporation is a well managed company in а striking industry, the company has a strong brand image, and they are effectively capturing the value shaped from their savings. Modern superior ways to make products are significant in today's Apparel companies, both to be efficient and to be able to make hi-tech products. Nike is dependent upon high technology in their effort

Brown Casual Shoes Inc., an American casual footwear company, is looking to reduce manufacturing costs through globalisation. Brown Casual Shoes has chosen Chung Sun Manufacturing, located in Shanghai, China, for its cheap labour, already established relationship with similar American companies and the potential for a new free-market economy with a population over 1.3 billion people. Mr Robert Brown Jr., president of Brown Casual Shoes and a team of senior company members travelled to Shanghai to negotiate the business proposal and experienced some cultural and communication issues that could potentially affect the business deal. This report will analyse these issues within the context of intercultural issues, intercultural verbal

This report will discuss in detail, the athletic footwear industry, and all aspects of its operations. It will focus on Nike, the industry’s leader, and a selected few of its competitors; Adidas-Salomon and Reebok, Sketchers, and K-Swiss. A brief overview of Nike and its competitor’s company profiles, brand portfolios, and current developments will provide an understanding that leads to an analysis of the external environment. This analysis further discusses the geographic distribution, general environment, industry environment using Porter’s Analysis, Nike’s competitor analysis, its dominant economic characteristics, driving forces, and key success factors. This report will then discuss the

Nike Inc. is a global powerhouse in the athletic apparel, equipment, and manufacturing industries. While it covers so many customer bases passed these industries, Nike has its most success with footwear and apparel. For example, Nike boasts a 33.6% market share in the footwear industry with over 4.3 billion dollars in sales through the second quarter of 2015 (Nike Financials). Nike revenues for shoes, apparel, and all other athletic equipment and services overshadow all other competition in the market. The financials that will be analyzed in this document will prove that not even one of Nike’s toughest competitors (Under Armour) has the resources and brand value to overtake Nike in the market.

SHORT CASE SUMMARY Nike, Inc. (503-671-6453, www.nike.com) is the worlds #1 athletic shoe and apparel seller. Nike currently employs 20,700 employees, with total sales of $8.78 billion. Nike and the athletic shoe industry have evolved into one of the most competitive market in recent years. But, analysts believe that athletic shoe sales will slow down over the next few years. The slowdown will come with the change in consumer trends. For instance, the younger market is beginning to buy more casual shoes and work boots. Another reason for the slowdown is that people are buying more medium priced athletic shoes and not going for the high price brand name shoes. As a result, this is bringing Nike a lot more competition to surpass. In order

Nike sells its sports shoes, apparel and equipment products through a large number of outlets worldwide. This element of the marketing mix outlines the venues where the company’s products are sold, accessed or distributed. Retailers are the most significant places where Nike products are sold. Customers can also purchase Nike’s sports shoes, apparel and equipment through the company’s online store. Based on this element of the marketing mix, Nike Inc. has major control over the distribution and sale of its products, especially through the company’s official online store and Niketown retail

This case study will examine the industry in which Nike resides and how it has been doing over the last 5 years while analyzing the pros, cons, and risks associated with Nike's core marketing strategy and how they managed to develop a strong customer relationship with their target market. In addition, I will name the three top competitors of Nike and decide what is it about their company, brand, and product development that allows them to be competitive in the industry. Finally understanding competitors and what recommendations is the next step for these competitors. Because of these recommendations, how should Nike combat these competitors' accomplishments to stay successful in such a competitive market?

Adidas is one of the leading players within the athletic apparel and footwear industry; however, the company faces tough competition from its rivals, especially Nike. The athletic clothing and footwear industry not only manufacture products for professional athletes, but also college students as well as the general public. What brand college students prefer largely depends on existing trends and the public relation companies have with them, in addition to the product quality, the company’s image as well as brand identity. Upon comparing Nike’s present situation with that of Adidas, it becomes clear that the former is ahead due to its superior brand awareness, greater market share and accentuated brand image.