Hello, Catalysts writers!
It's mid-October and I thought I would send out an email to give you some tips and guidance while you're working on content for 1117. My goal will be to send out a monthly email but feel free to reach out any time you have questions!
Think of your Audience
Before sitting down to write something, I always like to take a second to think about my audience. Who will be reading my content and why will they be reading it? Keep this in mind helps me tailor my message. For example, a landing page will have a different audience than a press release.
Also, be sure to consider the tone and feel of a piece. Blog posts should be informative but they should also be a bit more casual and girl-friendy than a landing page. Both are designed for patients to
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I updated the attached template has some guidance. You can also find it in the Writer's Folder.
Never put keywords in quotes, because quotes can interfere with SEO.
Never say "you," your" or "you're" in Facebook ads. Facebook thinks these words "target" people.
Style Tips
Here is a list of general style tips for Catalyst pieces.
Always make sure to properly identify the content as a blog or page in the header. This information tells Ryan how to load the content.
Don't use the Oxford comma, unless the sentence would be confusing without it. For example, the sentence contains a list of items within a list.
Try to avoid using colons (:).
Only capitalize the name of a disease if it is a person's name (Example: Gaucher's disease).
Use M.D. (or the appropriate title) on the first mention of the doctor. All following mentions can say Dr. The only exception is if the full name of the doctor is being used as a keyword.
I realize that this is a lot of information in one email, so let me know if you have any questions. Thank you to all of you for everything that you do for Catalyst! You make our team great!
This chapter of the textbook by E. Shelley Reid’s Ten Ways To Think About Writing: Metaphoric Musings for College Writing addresses writing students. Reid uses expository and descriptive types of writing in her text. She describes and explains about the ten different important things when it comes to writing. One example in her chapter is where she explains how to write by the rules, describes the steps on how to be a successful writer and why some people struggle with writing essays or paragraphs sometimes. The writer quoted, “Write about what you know about so that you can show not just tell in order to adapt to your audience’s needs and accomplish your goals. Unless you do a good job showing what you mean, your audience will not understand your message.” (4) She also stated in one of her steps that sometimes the audience or readers of an essay or writing cannot exactly understand what the writer is trying to tell them. She tells her audience to
In identifying my target audience, the reader must first ignore the fact that this was written for my English professor, and imply that it was meant to be written for a blog on the internet so
In Lamott’s “Shitty First Drafts”, the author speaks to a broad range of individuals. Lamott’s intended audience is struggling writers because she tries to explain the pressure everyone feels when they are tasked with a writing assignment. In Baker’s passage, the author is speaking to all teachers when it comes to science or writing. He is trying to have other teachers comprehend the importance or writing in science and also gives steps to help make better writers in the process. His audience is leaning more towards science teachers but all teachers that require writing in their environment can learn something from Baker. Meanwhile, Johnson targeted audience is department chairs for psychology and students looking to improve their writing within this discipline. She is trying to explain to psychology majors and professors the importance of finding a writing technique that statistically works for that degree. Lastly, Makenzie’s audience is intended for teachers to understand why writing is important in biology.
In reference to this element, Lindemann differentiates the terms by describing the reader as the person that deciphers a message while the audience is mentioned to be the target of a writing piece. In addition, Lindemann includes a broader definition of audience with the input of authors Lisa Ede and Andrea Lunsford. In general, I agree with Ede and Lunsford on the importance of the relationship between readers and writers. It is crucial for a writer to know his/her target before putting in paper a rhetorical piece. As Lindemann mentions, most of the students write their papers considering their teacher as their only audience. Therefore, I believe it would be a good practice to start imagining a broader audience to persuade with our writing assignments to acquire the skill of targeting different audiences to become better
Intended audience is the initial step to any rhetorical analysis. If you are unable to identify an audience, you will be unable to identify the manner and means by which the speaker’s message resonated with the intended audience. Understanding the first step to rhetorical analysis will help me keep my analysis in-depth, yet precise. Without
When an author is presenting an assertion in the context of a specific purpose, it is vital that he/she should have an explicit awareness of his/her audience because the audience are the individuals who will watch and listen to the presentation. The author has to visualize the audience’s expectations and reactions. It is also vital that an author should be aware of his/hers audience because the audience can cause an impact on the author and on their writing. “… Have your listeners seriously consider your point of view and to win their respect through the logic and skill of your argument...” (Page 4) Winning the respect through the logic and skill of your argument by your audience is a great why the author should consider the diverse characteristics of their audience. It is also important for the
To what audience or audiences is the speaker delivering this text? What adjectives might describe the audiences the speaker is trying to reach?
Why should your audience care about your topic? Is there some common ground in this topic which all parties agree is important?
4. Who are the members of my audience? Try to find out as much as you can about the individuals that comprise your audience. Consider the following
different types of audiences. Also, I am going to let others try to help me out
Analysis of the audience is an important part of the presentation of a speech that precedes the selection of a topic. This process requires asking specific questions regarding the topic in order to understand the interests, knowledge, and attitudes of the audience towards the topic. As part of adopting strategies and methods to ensure effectiveness of communication, analyzing the audience is vital for audience identification. Moreover, this process enables the speaker to choose the appropriate means of communication that ensures that the message is delivered appropriately. Analyzing the audience is also a vital point in speech presentation because of its impact on the direction of the speech.
It is important to have background knowledge about the message, the audience and any constraints before publishing a document In preparing a document, information about the message, audience and any constraints must be known before publishing can take place. Information on the importance and the need of the message, the content of the message, the format, and the image you want the message to project must all be known. Different types of information about the audience must also be known. Need know whom the publication is intended, who they are, where they are from, and the level of interest of the intended audience. Information
Firstly, it is important for us to write papers that can meet audience needs, so that the paper you write can truly bring practical knowledge to your audiences. To accomplish this goal, I suggest that we should figure out the target audience at the beginning and then understand some fundamental characteristics about our audiences, in other words, know the level of your audiences so that we can write more effectively and be in better control of how well our writing is received by those audiences. For example, Canagarajah wrote this article mainly for ESL students. At the beginning, he talked about his childhood, which is similar with many ESL students, because both of our oral discourses affect our English writing. Canagarajah had made so many mistakes
If your professor has a doctorate, definitely remember to address them as Doctor. Nothing is more insulting to a person who spent numerous years in an institution of higher learning getting their PhD than if he or she is not referred to as Dr. Speaking of insulting,