Assignment 2...question 3
The two brands that i have chosen aur coca-cola and pepsi. These both are the most famous brands of the world and when comparing the blind taste test, none can differentiate between both and love one or the other. But tha major difference between coca-cola and pepsi arises in their brand elements. Some of them are discussed below.
Memorability: brand memorability refers tp the memory that we get as soon as we hear the brand name. It is a very important criteria of brand elements. Creating brand memorability is very importance in order to achieve a high level of brand awareness. A brand that is easily recognised and recall has a successful brand memorability.
Coca-cola: from the begining of the brand, the name "coca-cola" has been very famous and is known by everone as it guided
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If a brand is not atractive or doesn't has a good image the chances of gaining new customers and retaining the old ones will fall.
Coca-cola: coca-cola not only has the elements that attracts the consumers, it also has a very excellent image in the market which attratcs the maximum consumers towards it.
Pepsi: besides the quality tase of pepsi, many consumers are attracted to the designing and packaging of pepsi. Specially the miniature cans od pepsi has attracted a vast number of customers.
Meaningfulness: a brand should have some meaning with either descriptive or persuasive content. The brand name or other elements of the brand should indicate the type of brand or should have a brief introduction about the brand.it should either have the general information about the product aur the special benefits that can be availed by the brand.
Coca-cola: the reason that consumers prefer having coca-cola is that it gives its consumers alot of information about it. For example, a phoenatic word of coca-cola in chinese means "hapiness in
A brand is what can either attract people to you or make people avoid you; people would identify you by the brand you portray. One can communicate their brand through actions and words. “It is essential to understand that wherever we are, in whatever we do, we are all building our brand”.
By connecting to their consumers constantly and effectively through excellent advertising, Coca-Cola was able to provide brand loyalty. With diversification within the company’s products, the brand was able to stay relevant throughout time.
Manras (Brand and its Importance, 2011) defines brand as a sign, symbol, name, term or design or a mixture of them, which is designed to recognize the goods and services of one seller or group of sellers and to differentiate them from the competitors. Do not stop at tangible aspects, a brand also implies emotional one, such as personality, value, attitude and a story behind the brand.
The brand must be distinct and stand out in ways that relevance to consumers’ needs so as to be chosen by the consumers among thousands of brands in the market. However, before consumers respond to the brand’s communication efforts, the brand must be understood and understood correctly. That familiarity leads to a strong, positive consumer-brand connection.
Although Coke Cola has a well known and successful brand in its beverage products, PepsiCo has a better chance of maintaining its positions in the global market due to its diversity among its various brands.
Coca-Cola is one of the most enduring brands in history, considered one among the most successful companies. Using emotional advertising appeal and fantasy executional framework, the advertising persuades the public to taste the product. Advertisement 2- Heinz Ketchup This announcement appeals for consumer rationality, showing that the product, the ketchup is made with real ingredients, in this case tomatoes.
According to the American Marketing Association (AMA), a brand is a “name, term, sign, symbol, or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition”. However, as Keller highlights, a brand is also “something that has actually created a certain amount of awareness, reputation, prominence, and so on in the marketplace”. Therefore, a brand is an identity created to differentiate itself from the competitors and to be remembered in consumer’s mind.
big market share, such as Pepsi Cola, Mt.Dew, and so on. I like to drink Coke
Coca Cola has differentiated its product and services that are valued by its customer. Its product are based on customer’s preferences, with affordable price and made easily accessible.
One of the most identified brands in the world: Coca-Cola has distinguished itself as a symbol of American pride. Since, its 1886 debut, Coca-Cola has been the world leader in “Delicious and Refreshing” soft drinks.
The Coca-Cola organization has made exemplary strides mainly to offer a variety of products to its clients even with the competitive nature of the market. Consumers’ choice gets based on the brand aspect in which the organization wins most customers' heart against its rivals. Even though a significant number of people deny cases to having inclination picking between Coca-Cola items or its rivals', many have a strong desire in some way. Many inclines toward Coca-Cola products since the organization has more than hundred years of history and predictable brand image. This picture is engraved in a lot of people subsequently end up purchasing their beverages. It is out rightly conspicuous in the company’s high market share in the field of soft drinks.
Coca-Cola is the result of a patent medicine formulated in a small southern pharmacy over a hundred years ago. It has grown into a multibillion dollar international company. It also owns one of the most valuable brands in the world. Their Coca-Cola banner has won the world’s top brand 13 times on brand c-consulting firm Interbrand’s annual list (Fraser, 2012). In addition to its main product, Coke, the company owns over 3500 beverages. One of its core competencies is brand building. They have built their brand to have respectability and dependability. Their brand and logo are recognized all around the globe. It has actually become a new known on almost all households worldwide (RNWILKIN, 2009).
The Coca-Cola Company is a strong multinational company with a well-established trademark that has done well since 1886. The company has improved its marketing strategies to satisfy customers in a better way. Since its establishment, it has effectively differentiated itself by being considered as the largest manufacturer, marketer, and distributor of non-alcoholic syrups
“Coca-Cola brands are available to consumers throughout the world. Today they account for 1.7 billion servings of all beverages consumed worldwide daily. Coca-Cola has the edge in the market and because they are first to capitalize on new consumer trends. They continue to focus on continuous operating improvements, and they are ever changing to meet market demands. Pepsi Co satisfies the needs of its customers with the wide variety of products offered. They also have the different type of beverage or snack and its brands can substitute for each other. Coco-Cola and Pepsi Co is known as the top 100 most valuable brands in the world.
Coca Cola’s products are related to joy and happiness, as it is explained from one of Coca-Cola’s slogans