Table of contents 1.EXECUTIVE SUMMARY 2.INTRODUCTION 3.HISTORY 4.CORE VALUES 5.BUSSINESS OVERVIIEW 5.1.Market 5.1.1.Specialist 5.1.2.Mainstream/lifestyle 5.1.3.General merchandise retailers 5.2.Market participants: retailers 5.3.Market participants: wholesalers/brand competitors 5.4.List of Major Competitors in the industry (Australian stores New Zealand stores) 6.CUSTOMER TRENDS 7.BUSINESS MODEL 8.MARKETING ACTIVITY AND PRODUCT STRATEGY 8.1.Marketing activity 8.2.Brand planning 8.3.Customer research 9.BRAND HIGHLIGHTS 9.1.Brand recognition 9.2.A market leader in Australia and New Zealand 9.3.Technical products with wide market appeal 9.4.Distinct advantages from Vertical integration 9.5.Attractive and stable …show more content…
Since the acquisition, Kathmandu has invested heavily in its business platform, including staff, IT infrastructure and distribution capacity, and its store footprint. 4. CORE VALUES As the company states: For us the dream is individually defined. It may be that moment of escape on Friday at 5pm as you leave the office for a weekend of adventure. Packing up the family and car for a holiday along the coast. Seeing those hard-earned savings turn into an around the world ticket to destinations unexplored and fitting your essential world into a backpack. Finding a weekend when everyone is free to play, sleeping under the stars, reaching the summit, or simply making time for friends. Whatever the dream, it.s about getting out there and having fun – however you define it. A group of people passionate about living the dream - not playing it safe but trying new things, always searching out new toys. We.re not world famous explorers (though they can be our customers) but everyday people helping turn fantasies of escape into real possibilities. 5. BUSSINESS OVERVIIEW . Kathmandu is a leading retailer of clothing and equipment for travel and adventure in Australia and New Zealand . Vertically integrated business from in-house design team to company-owned . retail chain . Total sales are split approximately 60% clothing and 40% equipment . Design tailored specifically for Australian and New Zealand conditions . 93 stores as at 5 May
Dreaming is yet another state of consciousness. A dream is simply an unfolding episode of mental images that involve characters and events. Dreams usually tend to occur during REM sleep but can occur during NREM sleep as well. We dream on a variety of topics, subjects, and individuals. No dream can be exactly interpreted or defined, therefore people have always been fascinated with what, why, and how we dream. An unpleasant and almost terrifying type of dream is a nightmare. This is a very vivid, almost real
When looking into the meanings of dreams, a variation of things can be found. Most people believe that dreams are a reflection of people’s inner thoughts and feelings. Most of these feelings are too private to be expressed in the real world and that is why they are expressed in a fantasy type way through dreams.
In my dreams, I am actually loved; I am appreciated by people; I am accepted for being what I am; I can live how I wish to.
lives is that dreams are just optical illusions that you create within yourself. In certain
The American Dream, a dream on which our country has been built on and continues to develop and bring new and new waves of immigrants. It is a part of each American; this dream has been the light at the end of the tunnel for which our parents and ancestors were coming for. To find a life that was rewarded and built only on their will of hard working and efforts.
American dream. The American dream offers faith in the possibility of a better life. Its attendant
Dreams are scenarios your mind creates which represents who you truly are, were and are destined to be. You 're mind creates illusions that either further enhance your knowledge on what your purpose in life is or could make you fear it. Dreams are essentially part of the foundation of a persons life. Rudolfo Anaya in the novel Bless me ultima uses the concept of dreams to demonstrate the growth and the loss of innocence Antonio faces from beginning to end.
A 'Dream' can be defined in as an ideal. The American dream is to be
The American Dream is a pursuit of optimism, triumph, and independence which is illustrated from start to finish through
One’s identity is built in them by many factors; life struggling, past and dream. All of the factors are based on realities. Dream is a big part of reality when one believes in themselves. An individual might not realize how dream works out for their identity, but it is the most important part of building their
“Dreams are a series of images, ideas, emotions, and sensations occurring involuntarily in the mind during certain stages of sleep.” This is the true definition of what dreams are according to Free Dictionary.com. Although many people are unaware of how dreams actually work there are two psychologists that have been able to pinpoint the true meaning of dreams. These two men are Carl Jung and Sigmund Freud. There are many different perceptions on how people dream, what dreams mean, and why people dream.
Dreams have puzzled philosophers for thousands of years and only recently dreams have been subjected to empirical research and scientific study. So what are dreams? Dreams are any thoughts, images, or emotions that are expressed during certain stages of sleep, mostly during stage five, known as REM, where the brain increases in activity. Dreams can range from being extremely vivid to very vague, filled with varying types of emotions such as joy, sadness, or fright, and can also be completely clear and understandable or totally unclear and confusing.
First, to fully understand where we are going when we are talking about dreams we first need to understand fully the meaning of consciousness and the varying levels that exists in the human brain. Consciousness is a concept explained by psychologists as the awareness of our environment
According to Merriam-Webster, a dream can be defined as a series of thoughts, images or emotions occurring during sleep. Form many people, sleep can be a disturbing time, but for others it can be a peaceful, longing time of the day. For me, I LOVE my sleep, as well as any dreams that may accompany my slumber.
Dreams have been around as long as the first civilization came to be and have been a normal part of human existence. One third of your life is spent sleeping, and of that third, on average you will have spent a total of about six years of it dreaming. Most people dream on average two hours every night, but you can have anywhere from four to seven dreams in one night. According to research, the most common setting for a dream is in your own house. In our dreams we can do anything we want and be whoever we want to be. Our dreams are an escape from reality. While we dream we are unable to control our actions and choose our surroundings. We let our minds take over. Sometimes dreams can be understood in the context of repressed thoughts. Dreaming serves as an outlet for those thoughts and impulses we repress during the day. When we go to sleep at night and slip into our dream state, we feel liberated and behave in a manner that we do not allow ourselves to in our everyday life. Visions and ides can come from your dreams. Often, authors, screenwriters, and even poets turn to their dreams for inspiration. The think quest oracle library goes on to tell about the most well-known of the modern dream