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Corporate Responsibility Essay

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Corporate Responsibility and Marketing Strategies
Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position.
In addition to maximizing profits, one of the main objectives to many corporations today is to be well known for their responsible management and ethical performance. Apple is one of the most important companies throughout the world because of its size and their innovative products and services (Sanchez-Barajas, 2012). Nevertheless, innovation is what drives the sector development and the basis for the economic development.
Furthermore, Apple has created about 514,000 jobs in …show more content…

The company has been accused of turning the blind eye as their suppliers pollute the country of China (Hay, 2013). Toxic discharges have been trespassing the communities. These large volumes of discharge within the supply chain have caused great danger to the health and safety of the public. This was not the first time where Apple was scrutinized for environmental infractions and their secretive supply chain management in Chines manufacturing factories, where there products are assembled (Gray, 2013).
Suggest two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response
One method I would suggest to Apple is to make sure that the suppliers are held accountable for any wrongdoings. My next suggestion would be for Apple to have surprise visits to their supplier’s manufacturing facilities. Apple should start tracking the work hours of the suppliers themselves and not rely solely on what the supplier has to say. Furthermore the procurement team must interact with suppliers on a daily basis to make sure their labor demands are met. According to Supplier Responsibility (2014), Apple began tracking the weekly work hours for nearly 1 million workers; also they begin to publish their findings on a monthly basis. As a result, nearly 92% of contractors were in compliance with the company

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