* CHAPTER 1. * ADVERTISING.
1.1 Origin of advertising
The origin of advertising does not lie in the modern industrial age, but it has its roots in the remote past. Thousand of years ago most people were engaged in hunting, farming, or handicraft related activities. They used to barter products among themselves. Distribution was limited to how far the vendor could walk and distribute, advertising was limited to how loud they could shout. Perhaps the earliest form of advertising was simply the trader shouting out the fact that he existed and naming what he had to sell in the local market place.
As an instrument of marketing, advertising was an effective through multiple sales people reaching many people at one time. Then it had used
…show more content…
Price charged should be reasonable. This is necessary for the support and co-operation of consumers.
* Advertising and Place:
Place relates to physical distribution which is possible through various channels of distribution. Advertiser has to decide whether to adopt direct or indirect channels of also useful for large-scale distribution. Advertising plays a crucial role to ensure smooth distribution of goods and keep the consumers well-informed.
* Advertising and Promotion:
Promotion is perhaps the most important element in the marketing mix. Companies introduce sales promotion campaigns for capturing market. Price discounts and schemes like buy one, get one free are also offered as sales promotion. Various sales promotion techniques are introduced at the consumer and dealer levels. Window display, provision of after sales services and coordinal public relations also facilitate sales promotion. Massive advertising is useful to support the sales promotion campaigns.
1.4 AIDA Formula in Advertising
The AIDA formula in advertising was suggested by E.K. Strong in his book “the psychology of selling.” This formula suggests the steps in the process of advertising. The term AIDA is a short form derived from the four words:
A ATTENTION
I INTEREST
D DESIRE
A ACTION
* A = Attracting Attention:
It involves attention element of an advertisement which ‘catches the eye’ and attract attention. A person is likely to
The background given provides us with an idea of the definition of advertising, its purpose and goals, its different cycles
Advertising is a form of marketing communication used to persuade the audiences to buy a particular products or services. It was first started in Ancient Greece and Ancient Rome with the method of advertising on papyrus and rock painting. Later in 18th century, Victorian and Edwardian Britain left a big impact on the advertising industry, in where the advertising developed and increased dramatically ever since. The Victorian and Edwardian Britain reflected the social and economic changes in that era in term of the advertising method, the types of products advertised and the expansion of the advertising industry.
Promotion: - it is the various methods used by the organisation to promote its product or brand name to its customers using methods such as billboard, online or email advertisements.
Resulting in many companies perceiving advertising as a risky business. Although, “Between 1918 and 1923, a greater percentage of articles in the advertising trade journal Printers’ Ink, were devoted to ways of convincing “ancient” corporations that advertising was a given of modern industrialism than were devoted to advertising and merchandising techniques.” (Ewen 3). Thus, introducing the need for advertising to the people as well as large corporations. Ultimately, this advertised advertising, creating a new way for old corporations to see how advertising benefited both the companies themselves and market development.
Advertising is an audio or visible form of marketing way of communication that employs an overtly subsidized, non personal message to sell or promote a product, service or idea. Advertising has become more advanced that 1960s because advertisers know more about their customer that they use to know
companies use advertising to induce potential customers to purchase their products and services. The intro-
The term advertising, the peaking of one’s interest about a product or service offered, has been used since the 1500s. For over five hundred years, companies and inventors have been influencing consumers to buy or invest in their products through advertisements. These ads can come in all types, shapes, and sizes. They can range from radio, print, television, web, or even advertisements by word of mouth. The idea of advertising can be complicated to understand, but why ads need to be used is very simple. Advertisements tell people what is out there to buy.
o Advertising is a method of marketing and communication used to promote or sell a good, service or campaign. For example; TV adverts, radio commercials, billboards, pamphlets, etc.
Advertising is an important component of the promotion of the marketing strategy, along with direct marketing, PR etc. The aim is to promote business and communicate the information to the intended audience to increase sales. Businesses that continue to advertise regardless of economic times have a competitive advantage over businesses that trim their ad budgets. The whole process of selling products or services to the market is intimately concerned with understanding customers’ needs, motivating the sale of the product or service, and distributing it to customers – whether private consumers or industrial
Pricing is very important because it is the only element that generates a turnover for the organization. Price supports the remaining P’s, as they are the variable cost. Pricing is difficult as it must follow the laws of supply and demand. However, the pricing response of competitors must be taken into consideration when
Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.
There are a few strategically applied principles that successful advertisements follow. Advertisements are keyed, along with other means to discover the exact values and styles of advertisements and of each medium in which they were inserted (Scott, INSERT NUMBER). Advertising has its influence over the human minds, if it is not successful in this aspect, then it becomes useless and destructive to the firms attempting it (Scott, NUMBER).
Advertisement is nowadays necessity and not an option. Advertisement plays a vital role in present world and is not limited to any particular sector. And is also not limited to any age group. It also help gain popularity. My article talks about Advertisement.
Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Advertising involves the process where in a message is designed so as to promote a product, a thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication.
Advertising is one of the most common types of social communication and an integral element of modern mass culture. It was the product of the development of market-oriented economic culture production methods, gradually, as the development of information technology in the process of historical evolution, becoming one of the most important social institutions of modern society.