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Culture And Culture: The Three Levels Of Culture

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Culture is the characteristics of a group of people defined by language, cuisine, religion social habits music and art. There are many different types of culture including western culture, eastern culture, African culture and many more. Culture is influenced by the groups of people that make up the country (Zimmermann, 2012). The term culture was first used by an English Anthropologist named Edward B. Tyler. It was first mentioned in 1871 in his book named ‘Primitive Culture’. He stated that culture is "that complex whole which includes knowledge, belief, art, law, morals, custom, and any other capabilities and habits acquired by man as a member of society”. Since then culture is the main focus of anthropology. There are three levels of culture. The first level is cultural traditions. These are the …show more content…

A consumerist society is a group of people who put a lot of time, energy and thought into consuming material goods. The media plays an essential role in this. In America, people are constantly consuming advertisements persuading them to consume materialistic goods. Children aged 2-11 consumes 25,000 advertisements on television annually while an adult consumes 52,500 advertisements annually. These advertisements promote a vision of a ‘good lifestyle’ that people should have in order to be happy. These advertisements include materialistic goods such as big houses, large televisions, latest cars and much more.
A new medium sized American house in 1983 was approximately 1,500 square feet and 25% of houses were less than 1,200 square feet. In 2002 a new medium sized house was over 2,200 square feet and less than 3% of houses were less than 1,200 square feet. This shows that persuasive advertisements to buy a bigger house are working. Consumers want the great lifestyle that is advertised on the television and they will pay more to get

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