Customer And Company Analysis : Customer Analysis

Here at Travel Weekly one of the representatives at Virgin Atlantic have honoured us by writing an article about 'A day as a representative '

If 20% of these households use a cleaning service that means 210 households could be potential customers. Brilliant’s goal is to secure ten customers. It already has three potential customers - see attached letters of intent.

The service offer- their service they offer is great as the staff are helpful and willing as when you shop in one of their stores and you ask one of the staff a question they are willing to help and they often guide you to where the product is that you are looking for rather than just tell you the directions. Also their online service, they are prompt in their delivery service and if a product that the customer ordered isn't in stock, then they will substitute it with a similar item so that you still have the item.

These companies collect information on each customer’s past transactions, demographics, psychographics, and media and distribution preferences.

Among the top companies with the most user friendly websites are john Lewis which exceed it customer needs. John Lewis contains a variety of features that attracts worldwide end users regardless of location. The webpage is consistent in contents, color although no direct manipulation is featured. The menu selection provide easy access for all kind of customer with easy-to –use drop down menus and submenus. The layout, the fonts and colors use make its menu driven websites make it exceptional and effortless with nothing to fill out.

My guidelines for handling unhappy customers will be, use sensitivity to handle them. Allow them to vent their feelings. Make them comfortable to express their feelings. The “cheat sheet” for employee reference is as follows:

Marketing Analysis: Be our guest is an established service sector business. The company rents party equipment to other businesses and individuals for varied occasions, such as marriages and parties, which makes the demand for it being cyclical. The company is known for the high quality equipment they deliver and the extra ordinary services they provide in comparison to their competitors. Over the last three years from 1994 to 1997 the net sales for Be Our Guest have increased by 11% in 1994-1995 then by 9% in 1995-1996 and by another 23% from 1996-1997. There are number of factors causing this rapid escalation in sales. Having a strategy of providing high level of service and quality developed long-term relationship with the clients. Furthermore, those loyal and satisfied customers’ help in the promotion of the business as new clients come from a word of mouth of existing clients.

Identify total number of customers under customer collaboration and calculate % out of all customers

Communitech is a technology company startup hub located at 151 Charles Street W. Kitchener Ontario. Communitech was founded in 1997 by a group of entrepreneurs who wanted to make the Waterloo Region a global innovation leader. Many of the occupants are students specifically from the University of Waterloo, who are starting up a company, or a business including technology in some way. Communitech is also divided into sections like Velocity. This is a large, open and interactive workspace, that is leased or rented specifically to students from the University of Waterloo.

Customer profiling is a way to create a portrait of your customers to help you

It’s interesting that, sometimes, when people expect to really like something, they end up disliking it. Other times, they expect to really dislike something, but they find that they really liked it. When I decided to volunteer at St. Luke Episcopal Hospital, I don’t think I really understood what I was signing up for. I signed up because I wanted to help the patients in a consequential, however, small ways. I thought that I could help the most in jobs that involved interactions with patients. So, when the volunteer coordinator, Nancy, she asked me where I wanted to work, I told her that I wanted to work anywhere where I would be able to interact with patients. I added that I preferred to not work at the gift shop, where I would not see many

NetCafe has made arrangements to wind up a reliably prerequisite for nearby espresso addicts, a spot to long for as you try to make tracks in an inverse course from the orderly nerves of life and only a satisfying spot to meet your accomplices or to look at a book, all in one. With the making eagerness for staggering gourmet espresso and fabulous association, Net Cafe will benefit by its closeness to the LaTrobe University grounds to create an inside social event of rehash clients. NetCafe will offer its clients the best coordinated espresso in the zone that will be complimented with arranged items, moreover free books that its supporters can read to advantage however much as could reasonably be expected from their

David Crain, a marketing and strategy consultant, is visiting professor of marketing at Whittier College, CA, and former Director of Marketing at Fluor Corporation (davidwcrain@aol.com). Stan Abraham is professor of strategy and entrepreneurship at Cal Poly Pomona (scabraham@ csupomona.edu) and author of Strategic Planning: A Practical Guide for Competitive Success (Thomson South-Western, 2006).

Surveys are considered to be important to find out the customers needs and preferences. Every organization tries to improve its processes to satisfy their customers but it is very important to know whether the customers prefer those improved services. Surveys helps in determining how satisfied are they with the current practices and also assists in improving the processes according to customer satisfaction. The time span for completing an online survey is shorter when compared to any other traditional research method. It is not required to wait longer for responses from the respondents as they are almost instant on collecting the data. The online survey is quicker and cheaper than any other research methods like mail surveys, interview methods and etc,. The results of online surveys can be accessed at any time. The recorded responses are more accurate as they are entered directly by the participants. There is a chance of committing errors while entering the responses from other research methods due to human error in performing a repetitive task. It is also quick to analyze the data from online surveys using graphs and charts. As the members and cadets from CTC Aviation were found busy with their work all the time, online surveys were found to be more convenient to the respondents in order to answer the questions on their schedule and pace. The respondents will be willing to share any kind of personal information through online

note: this paper has already been submitted to the school mentioned, all contents of this paper reflects the views of the author. this paper is purely original, and not based from any other paper. the format was predetermined by the professor.