Customer Communications And External Communication

A large part of business communication hinges on the recipient's understanding of the source's message. Many times, business communication is misunderstood, partially understood, and even completely misunderstood because it lacks certain elements, Among these are clarity, conciseness, arrangement, credibility, expectation. If a message is lacking in just one of these elements, the message may simply be disregarded as unprofessional, and the source's intentions my also be disregarded, possibly resulting in detriment tot he company, department, or even the interpersonal relationship between the source and the recipient.

You are right that we have to be sure not accessing to our private information in public networking in plane, airports or restaurants without super protection . I believe that business data is important to be safe.

The popularity of different social media platform like Facebook, MySpace, twitter, LinkedIn, group me etc. has forced many companies to create new policies about social media. With the increasing use of social media policies in both the business and the personal lives, it is very important to set suitable strategies policies of social media. Therefore, I reviewed and critically analysis some of the boundaries on social media policy of a company called Best Buy. Let’s take a look at Bes Buy, which is the biggest multinational consumer electronics corporation in America.

Background: Publix is a supermarket chain that opened its doors in 1930. A huge characteristic of the store is that it has always cared about their customers. The founder, George W. Jenkins stressed customer service and quality when he first opened and these values hold true to this day. These values paid-off as Jenkins was able to open over five stores during the Great Depression. Jenkins was ahead of his time (http://www.fundinguniverse.com/company-histories/publix-super-markets-inc-history/). “It is no stranger to social media with at least 2.7 million fans combined across Facebook, Twitter, YouTube, and Instagram and it sets the standard for what customer-company interaction on social media should look like; much when you walk into a Publix Store” (Matthews, 2015).

BC: is the safest function to use in order to minimize your e-mail from being sold by the Internet e-mail marketing. When exchanging e-mails with other people and everyone can see the list of e-mails involved in the exchanged loop, only one e-mail if caught with a spam e-mail will copy all the e-mails involved with the communications and will sell the list of the e-mails which caught in the communications and eventually all will start receiving spam “marketing”

Social media has become an essential channel for corporations to build a two-way relationship with their customers. However, having a social media account cannot solve everything. To make the best use of social media in keeping a positive relationship with their customers, corporations ought to seek and maintain influence among their followers in social media, and participate in communications with them.

With specified advertisement, money isn’t wasted on sending a cutter of information but instead specific needs of customers that were identified via their information system are highlighted. Finally, once the new proposed position and new strategies are implemented into the organization, Publix should re-train and inform their staff through memos, workshops, and internal communication strategies. Internal communication would re-emphasize a customer-approach mentality for the organization and will position Publix to better compete with competitors like Walmart, IGA, Koger, SuperValu, and Whole Foods.

During my internship through Dillard's Incorporated, I have been able to analyze, develop, and gain insight on the perspective of how the retail company functions in its stores on a nationwide scale. From the experience over the course of these twelve weeks, I’ve discovered that communication in many aspects such as marketing, advertising, coding and decoding messages created by the company for its employees and consumers is the strength of what keeps an organization functioning. I see now that organizations rely on a constant upward and downward flow of linear communication to disseminate vital information.

Social Media: Nordstrom is active on many different social media outlets but there are many things they can do better that will help the company as a whole. Nordstrom can promote different products and promotions going on in stores as well as with different advances the company offer through its rewards program. Although the interaction between Nordstrom and customers is extremely well, when a customer logs on to the Nordstrom’s twitter all that is seen is words of Nordstrom responding to customers. They could provide followers with more pictures and videos of products and stores. Nordstrom is consistently responding to both customers who are complimenting their products as well as responding to customers who are complaining in which the company gives them an outlet for feedback. Facebook can be used as a general details page with information about sales, locations,

Some of the Hockaday’s communication that I believed weren’t excellent displays of communication was when a few of the other team members were still on the fence and showed concern about the virtual changes. If they were uncertain about anything I believed everyone who had concerns should have let Jill and the team know. If they had let her know they would have been displaying message functions which “contributes to the overall functioning of the organization” (p. 30)”. Jill being the CEO has the final decision to either move forward with the virtual structure or not. She and the team needed all the information in order to have a better understanding of the company needs. Having this information might or might have not changed her mind about moving forward with the new program. This would have been more productive than just agreeing with the overall group.

The company chosen to evaluate is New Belgium Brewery Company (NBBC) headquartered in Fort Collins, Colorado. NBBC was built upon core values and beliefs of environmental stewardship; social responsibility and a culture that gives back to the community, Mother Earth and their employees. As stated on the companies website, NBBC’s mission statement is “To manifest our love and talent by crafting our customers’ favorite brands and proving business can be a force for good” ("New Belgium Brewing purpose statement," 2016, para. 4). Founders, Jeff Lebesch and Kim Jordan created a high involvement culture through creativity, diversity and innovation.

Things that get posted on social media can spread extremely fast. Within a couple days or even a couple hours a post can go viral. When a post goes viral millions and millions of people can see it and the content it contains. This can have a severe negative impact on local, national, or even global businesses. “One example is the Papa John’s Pizza Crisis in 2012 that started with a single message on Twitter from a Korean-American customer in New York, who was furious to find a note ‘lady chinky eyes’ written on her receipt by a cashier” (Kim, et. all 1). With this post going viral and being seen by many the people on twitter will immediately relate it to the business. Therefore the business gets a bad reputation for a single individual’s bad

Marc Werfs wrote about some of the downfalls of social media for businesses. He talked about how with social media employees can express critique about the business, bad or false information might spread, using it is impersonal, and the business is unable to see the influence or reactions of its customers. (Werfs 2012). I believe that Werfs makes some very good points about social media being bad for a business. I think with social media people just post what they want without thinking about what they are posting and the consciences of it. Employees might post their opinion about their work experience and it can come back to hurt them if they said something bad about the business and their employer finds out. Also, with social media bad or false information can spread very easily and quickly because once someone posts about it then it can get shared very quickly by thousands and thousands of people. Lastly, I think that social media for businesses can be very impersonal and also it is hard to see the reactions of customers. If a business posts something on social media they are not having the one-on-one interact with their customers and because of that they can not see their true reactions to their

We cannot deny how big of an impact social media has on our lives now, not only on people but businesses too. It has opened a whole new door to the business world and given them a big opportunity to interact and attract a larger amount of customers. It’s given us a new and faster way of communication by exchanging pictures, stories, news, blogs, online discussions, etc. In exchange businesses have benefited by a long shot just by the click of a button. With the help of the Internet a company no longer is dependent on a particular customer base to survive because now it can reach out to a worldwide audience within seconds. It’s imaginable the countless business attributes of all social media to this day and still is growing. Social media

Business communication can be defined as the process of sharing information among business professionals, prospective customers, and affiliates who are associated with an organization. The essential skills of business communications are currently in demand and highly required for the workforce for the modern workforce. To be an effective communicator is to have the ability to respond with skill, confidence, and assertiveness and is pertinent to the quality and expertise business professionals considered for employment. Hence, knowing how to communicate properly in an organizational structure requires the skill of communication necessary to interact with different levels of management. In a world