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Data Mining And Machine Learning

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Introduction
Nowadays, data mining and machine learning become rapidly growing topics in both industry and academic areas. Companies, government laborites and top universities are all contributing in knowledge discovery of pattern recognition, text categorization, data clustering, classification prediction and more. In general, data mining is the technique used to analyze data from multi perspectives and reveal the hidden gem behind the enormous amount of data. With the explosive growth of data collections, it becomes time-consuming less effective to extract valuable information from massive databases through the use of traditional data analysis methods. An alternative way to solve this problem is to apply data mining, given considerations …show more content…

Additionally, social networking website Facebook, stores approximately 40 billion photos in total. (“Data, data everywhere”, 2010) Besides enormous data that generated from daily operational company transactions and social networks, the price drop of the data storage is also a strong factor triggering the fever of “Big Data”. For example, Google Drive - a cloud based data storage service – had a price drop of approximately 80% from March 2014. This price drop is considered a marketing approach to attract more computer users to adopt Google’s cloud service, which provides a more convenient and efficient way to access and store daily-used files. Although emerge of enormous data provides us opportunities to conduct further investigation and benchmarking, valuable information are not fully extracted and the potential power of using “Big Data” is undermined. In order to achieve thoroughly extraction of useful information from databases, many professionals in the academic field devoted into the study of data analysis and identified two of the most important drawbacks of traditional data analysis, which lacks of predictability and is less flexible in scalability.
For traditional data analysis, it may lose some more in depth information or interesting patterns from the data. According to Shane’s study, traditional market research focuses more on

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