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Daycare Marketing Plan

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In order to make our program more appealing and accepted by the daycare, parents, and community we will invest some funds into marketing. Our marketing approach will be targeted to the daycare, parents, and children and will help reinforce the materials that we are providing to the daycare staff. Our objective is for the day care staff to be educated about healthy meal and snack choices for the children, coupled with our program providing meal options. Each week after the day care staff receives a new nutrition lesson, the children will be provided this information from the daycare staff. We will have posters in the daycare to create interest in the program for both parents and children, along with bi-weekly pamphlets with nutritional lessons and tips, supported by our website (NFHealthyStart.com). Our market in supported by word-of-mouth as well in order to disseminate information about the program at the daycare. A. Posters Posters provide a medium to keep parents informed through reinforced visual stimulation with lower cost. Posters would be 36 inches X 48 inches in size with bright and appealing covers, featuring program contact information and a description. Posters help us get parents involved through the initiation of conversations with daycare staff about the program and what it’s targeting. Posters help to draw attention …show more content…

Along with contact information for the program and daycare, pamphlets educate children about healthy eating options and information. Additionally, during the week, when staff will engage students in nutritional lessons and healthy eating, pamphlets will be sent home to parents about the lesson, nutritional relevance, and tips for home implementation. Our marketing goal of the pamphlets to keep parents included in lessons through nurturing a conversation between the children and the

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