Designing And Offer Pcs Through Our Virtual Organization

Marketplace Business Simulator is an on-line marketing simulation that incorporates all the marketing principles I have learned over the course of this semester and apply them into real world marketing practice. Simulation was used for the sake of instigating effective results and in that regard, this paper analyses the manner in which each quarter was carried through. The circumstances surrounding each of the decisions made are analyzed intricately and hence a manifestation of the impact of each for each of the quarters is laid bare.

H Company finished the simulation in the second to last position. I believe that is a strong indicator that my competitive intelligence level was low for this simulation. H Company’s Earnings Per Share report increases for year 12 and 13 followed by decreases for years 14-18. My ability to predict the competition was below par. In fact, because I spent more money on the private label brand, I may have ended up putting myself in a worse position. My ability to predict my competitions next move was not good. Every year D Company was able to achieve more market share, while H Company gained less, and less.

Riordan Manufacturing is an industry leader in plastic injection molding with plants in Georgia, Michigan and now China. With the company's expansion into a global market, the electronic commerce (e-business) will be a beneficial form of commerce that is currently flourishing in the modern world of global business. The Internet is used to buy and sell goods and services world wide. Cheeseman (2004) explains that the economic growth of computer technology and e-commerce has exceeded that of manufacturing in the United States economy. E-business is used to increase

Winston Hao, the owner of Datavast Inc., is operating at a loss and needs to find out a way to be profitable this year. Datavast Inc. sells Data Security Boxes to big and small companies in China who are new to the concept of cloud storage. Winston Hao needs to dial in his target market, but the real issue is not enough sales. Hao is certain to segment to try to emphasis deep in order for him to build up his company. One of the issues that affect Datavast would be that either the market is behind in data storage or none at all. It’s also in lack of protection to face bankruptcy. Hao wants to target either small companies

Q1: Identify factors that you would consider towards selecting an appropriate simulation software for use within a manufacturing organisation

The strategy I chose for the simulation is “Niche Cost Leader." First, with the key focus being value, this strategy will challenge me to keep costs at a minimum and force me to streamline overall costs to produce a valuable commodity that, in turn, will generate financial success that can be shared with internal and external stakeholders. Second, as the success of this strategy primarily relies on the existing product line being prosperous, I will be able to practice and hone my forecasting skills based on one product. Though I eventually will produce more than one product, most of the simulation will be conducting under making the primary product as successful as it can be, and reliable forecasts are

The purpose of study is to identify what a company must do to separate themselves from their competition and how to best retain and attract customers. We will examine what actions are required by companies to become successful in the market. We will

Kathy Kudler founded Kudler Fine Food. She was once the VP of marketing for a large defense contractor. Weary of the constant travel and the pressures of corporate life, Kathy was looking for other opportunities. As it happened, Kathy relieved her stress through gourmet cooking and on a shopping trip for ingredients for a gourmet meal. Kathy suddenly realized there was an opportunity for an upscale epicurean food shop in La Jolla. Kathy developed a business plan, obtained financing and six months later, on June 18, 1998, the first Kudler Fine Foods opened. Within nine months the store was at break-even and was profitable for the year. In 2000, a second store was opened in Del Mar and in 2003 a third

The new application must also import data from the current systems that track employee expenses submitted to the company and the company 's costs to the insurance provider. You believe that having this data will help you revise policies concerning employee contributions to health care premiums and help you negotiate for lower premiums with insurance companies. You estimate that this application would save your company about $20/employee/year for fulltime employees over the next four years and cost about $100,000 to develop 3. Cross-Selling System: Develop an application to improve cross-selling to current customers. The current sales management system has separate sections for major product/service categories and different sales reps based on those products and services. You see great opportunities to increase sales to current customers by providing them discounts when they purchase multiple products/services. You estimate that this system would increase profits by $1 million each year for the next three years and cost about $800,000 each year for development and maintenance. 4. Web-Enhanced Communications System: Develop a Web-based application to improve development and delivery of products and services. There are currently several incompatible systems related to the development and delivery of products and services to customers. This application would allow customers

Solving real world business, natural and logistical issues. Figure out how innovation can reform these commercial ventures. Investigating approaches to quicken procedure change, coordinate with exchanging accomplices, and control costs with an adaptable IT base.

While the intention was that the People 's Insurance Company of Canada (PICC) would have an organic organizational structure, this intention was at least partially offset by the close integration of the Insurance company with the parent People 's Bank. The result was an entity in which the superficially organic, generally non-hierarchical Insurance organization has been overridden by the highly hierarchical and mechanistic bank organization. The PICC’s actual structure has both mechanistic and organic aspects. With regard to work specialization, it is generally narrow and mechanistic with the VP for HR, Mary Thorne, fighting an ongoing battle with the Bank on the grounds that PICC needed staff with specialized skills in the insurance industry. With respect to chain of command, while the structure of PICC was intended to be open, non-hierarchical and organic, it is clear that it is generally mechanistic in its most important aspects. For example, while there may be an open office environment in general, the senior team members have private offices. Similarly, while the the emphasis of PICC is towards self-managing teams, many approvals - such as new purchases - had to be signed off by multiple layers of the bank 's management. Thus, the chain of command is very rigid in terms of its senior decision-makers.

Supply and demand is a significant element of business procedures thus this paper will evaluate how supply and demand affects a business via a simulation provided by the University of Phoenix. In this paper, I will talk about the reasons for changes that occur in supply and demand. I will talk about how shifts in supply and demand influence the organization’s decision making process as well. I will also cover the four key points established within the reading assignments and how they relay to the simulation and how every theory can be related to situations in a workplace environment. This paper will establish how price

Concerning our responsibilities and roles for the simulation, my primary engagement was to take over the marketing department to help ensure desired goals were going to be achieved through various advertising tools and mediums. Whereas my second responsibility was also under the marketing category; marketing research. By having access and analyzing different market/industry data, this helped my team members and myself to allocate and identify which markets we need to launch our products in. Furthermore, examining our

Prior to the simulation weekend, our team developed four operational goals for Marketing, Production and Operations, Finance and Product R&D. The objective of these goals was to act as a guideline to how we make our decisions during the weekend. Initially, we planned to position our product as a high quality durable good (a 2.2 product), priced at $10. We depended on the consumer reports, which we purchased during Year 3 Quarter 1, to provide us with an indication of the products the consumers are demanding. As it turned out, our 2.2 product was in high demand in Merica 1 and Merica 3 (Table 1). Therefore, we stayed true to our original plan of producing the 2.2 product while putting in sufficient R&D to launch a second product, which would be our 1.2 product.

Unlike the accounting courses, a simulation marketing game brings some fresh air into my study life. The game looks interesting that it asks us to sell backpacks to different groups of customers. To be honest, I do not have a clear view about marketing, there is not much information relating to marketing in accounting study which I have complete. The basic idea is that this is a subject of how to sell products. The 3D version of game is what I am looking forward to. It is similar with the video games which are popular now. From the players manual book we can see that it shows a vivid life scene, a headquarter building in the middle; customers are grouped into 5 market segments, a displaying backpack and an expanded distribution system. The interface design reminds me of The Sims, cannot wait have a try.