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Does It Matter

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Article: IT DOESN’T MATTER BY NICHOLAS CARR
This article is written by Nicholas Carr and it has become so popular because of its important topic about information technology in business today. Information technology has become a very important component in the success, efficiency and effectiveness of business.
Many businesses today are investing heavily in information technology like e-commerce and internet advertising despite the financial crisis at hand. Most companies view IT as a resource for the expansion of their business. Chief Executives look at IT as a tool to gain competitive advantage against their competitors. However, Nicholas’s argument is of a different view. He says competitive advantage can only be gained by a company if …show more content…

The fact that opportunities for strategic advantage from information technology is rapidly disappearing, it is important that companies look critically at how they invest in IT and how they manage their systems by avoiding wasteful spending, waiting to purchase an IT commodity until you are sure of its authenticity and also focus on vulnerabilities not opportunities.
In Forbes article entitled the six lessons from the success” it does not matter”, the author opposes Carr’s argument that IT is like other infrastructure technologies that loses their competitive potential once they become accessible and affordable to all. He says IT is different because it has constant expanding functionality while other technologies like steam engine, railway, and electricity have narrow functionality. Electricity is a commodity and IT is not. The mistaken view of IT as a commodity made Carr miss the greatest application of IT over the last decade which is the use of IT to drive the business or the competitive advantage, the strategic differentiation, that Carr thought could no longer be associated with IT, by Web-born companies.
Andrew McAffee in his article says companies felt a fear of being left behind so invested in many soft ware and IT consultants and this had nothing to do with the risk involved. In his analysis based Zara store, it is possible to masterfully select, adopt

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