Draft of New Zealand Marketing Audit

Understanding of the fact that digitalization of the bank is inevitable, in order to maintain and improve Sberbank’s current positions in the market, had come several years ago. In the company's development strategy until 2014, the top management of the company identified five priority areas: increasing quality of client-oriented service for all customer categories; centralization and consolidation of internal functions; implementation of the ideology of continuous improvement (SPS – Sberbank Production System); HR management modernization; and developing international

From an operational viewpoint, banks are trying to incorporate technology in their product offerings, such as advanced banking and financial-related mobile applications. Innovations are made with the assistance of learnings from customer information and data analysis, which are an essential part of analytical CRM. The strategic view also suggests that banks are building a social presence on online platforms to enhance customer engagement and build a long-term relationships with their customers. The above approaches can clearly be identified when looking at CBA and NAB customer relationship management strategies. With its high-tech ATMS and state-of-the-art Commonwealth mobile app, CBA has full product leadership in the market, enabling them to have a competitive advantage when attracting new prospects or customer retention. On the other hand, NAB use customer intimacy as their core CRM strategy, cutting their product offerings in half and make consumers more centrally focused. They are very responsive in customers' needs and wants; and is the leading brand when it comes to customer

A marketing audit is a function, in the context of management operations, by which the assessment of the implementation of strategic marketing at tactical level is attempted. The application of marketing audit results in testing the compatibility and comparability of the objectives, sought to be implemented within the marketing strategy, with measurable targets which are achieved in reality. This can be implemented through the presentation and analysis of results in different areas of business operation which affect the application of marketing throughout the company. Thus, a marketing audit is implemented in the following areas:

Sarto’s gourmet pasta process good information about the market and knows a great deal about the common attributes of our most prized and loyal customers. Sarto’s gourmet pasta will leverage this information to better understand who is served, their specific needs, and how sarto’s can better communicate with them.

I chose New Zealand as I would like to go there. “100% Pure New Zealand” has been the country’s brand for a decade and it accurately describes the beauty of the country, which successfully attracts eco-conscious and adventurous tourists. The mountain formations, volcanoes, un-spoiled rain forests, and the coastal areas are the primary attractions. Tourism produces $10.3 billion or 15.3% of New Zealand 's foreign exchange earnings and is their biggest export industry. The top three tourist dollar contributors, in order: Australia ~ $2.3 B, China ~ $1.2 B, & USA ~ $900 M. FutureBrand’s Country Brand Index© ranks New Zealand as # 11. These results demonstrate the success of the brand and marketing campaign.

This process achieved them customer loyalty and increased the revenue for the bank and reduced the cost for them. According to many researches, banking is the sector which doesn’t need too much promotion techniques rather than the best way to adopt is to take care of the customers by the transaction accuracy and

Customer Relationship Management (CRM) is a system which manages a company’s communication with the present and future customers. Basically, the aim of the banks is to meet stringent compliance requirement, but recently they also face customer communication problem. CRM has an application to helps the banks to relate customer information. Hence, by relate the customer information the banks can understand well the background and can communicate with the customers

Marketing Audit Report on Hot n Spicy- Group Case Study Submitted by: Zhang Lin (4341958) Saltanat Yelgonova (4630014) Waqas Nadir (4634305) Sara Al Zaabi (4619961)

A marketing audit is not unlike a financial audit in that it helps the organisations to examine progress or lack of process towards the goals.

A marketing audit is a systematic approach to examining existing products and services for strengths and weaknesses. It often focuses on the Ps of marketing including product, price, place, and promotion along with other elements. The purpose of the marketing audit is to appraise the organization 's current status and provide recommendations for future action.

The first step calls for a meeting between the student (the auditor) and a company officer(s) to explore the nature of the marketing operations and the potential value of the marketing audit. If the company officer is convinced of the potential benefits of the marketing audit, he and the auditor (student) will then work an agreement on the objectives, coverage, depth, data sources, report format, and the time period of the audit. A questionnaire covering the entire scope will then be developed ready for the next stage

‘100% Pure New Zealand’ conjures images of green pasture, snow covered alpine peaks and clear, crisp water. It implies the purity of an untouched, rugged land open for exploration and experience, unaffected by the ills of modern life. Tourism New Zealand’s slogan to describe New Zealand is a marketing tool which presents a constructed representation to the rest of the world, with the purpose of growing the tourism industry. This constructed representation is not unlike that which is found from the late nineteenth century through the 1930s. Since the 1870s, New Zealand’s tourism industry has grown exponentially. The industry has relied on the 100% Pure New Zealand image long before the slogan was introduced in 1999 (wonder country 284). The specific type of New Zealand of the early twentieth century was not only constructed by visits from overseas tourists, but by New Zealanders venturing abroad. The type of New Zealand that was constructed through to the 1930s was a country of picturesque landscapes, untamed wilderness and a sense of newness, free from the ills of industrialization found in the motherland. However, this New Zealand had to negotiate both rural and urban identity as it ventured into the twentieth century.

In this challenge lies a chance for the industry to write down a new, more concrete and sustainable base for growth. For most of the retail banks, the best way ahead will be organic growth embedded in strong customer relationships and the economic rewards they deliver. Like any other business that systematically sets out to change customers into advocates, the most efficient companies put customer loyalty at the center of their development strategies. They embrace new management regulations, employed new metrics to track customer behavior and relocate their organizations from the executive suite to the frontlines on improving the customer experience. They also build the infrastructure, information systems and training programs that allow them to make customer feedback a fundamental part of how they operate.

This is to certify that the project on “EFFECTIVENESS OF CUSTOMER RELATIONSHIP MANAGEMENT PROGRAMME IN STATE BANK OF INDIA” carried out by Rishi Gupta S/o Sh. Manmohan Lal, under my guidance is an original research

The problem here is that since theOne would think that the main purpose for a bank besides managing one 's money would be giving good customer service. Excellence in customer service is the most important tool for sustained business growth. Customer complaints are part of the business life of any corporate entity. This is more so for banks because banks are service organizations. As a service organization, customer service and customer satisfaction should be the prime concern of any bank. Banks believe that by providing prompt and efficient service on to their customers, this is essential not only to attract new customers, but also to retain existing ones because customer dissatisfaction would spoil the bank 's name and image. To provide this kind of service more fast and efficient, the major weapon of bank is e-banking.