Truck Max
E-Business Marketing Plan
Serena S. Joyner
MBA- IT Management
E-Business QRT2 Task 1
November 1, 2012 E-business is relativity new and refers how companies do business on the internet. PC Magazine defines Electronic Business as “Doing Business online. The term is often used synonymously with e-commerce but e-business is more of an umbrella term for having a presence on the Web.” (2012) In our ever changing world where a companies’ online presence is equally important as the sign on the front door, it only makes sense for a business to spend time and money on their online business.
A1. Viability of Product or Service
Truck Max is a
…show more content…
It may also be part of the vehicle warranty.
• Knowing if the dealer has additional locations and the financing options available just give a greater depth to the knowledge about the dealership and how they stack up.
• The last factor that needs to be looked at would be the dealer’s website. Having a user-friendly informative website is essential.
Truck Max has quite a few competitors in its local area that they must contend with however when you move to the online world the competition grows exponentially. When your business is online the competition now includes the businesses that are around the corner and around the globe.
|Competitor | Strategy and Objectives |Strengths and Weaknesses |
|Rechtien International |Rechtien International is a commercial truck dealer in |Rechtien has 4 locations on the coast of Florida. This |
| |Miami. They sell new and used trucks but only carry |allows them to service a larger area and if inventory is |
| |International and Nissan Trucks brands. They have a large |not at one location they are able to get it from another.|
| |selection of light, medium and heavy duty trucks. Rechtien
• The path to purchase in the automotive category is quite extensive. The vast majority of shoppers take several months to go from decision to action. • During this time, shoppers are using a wide array of sources. FMOT, ZMOT and Stimulus all have above average usage.
We are looking to provide one stop experience for our customers that will not only provide them with a quality and reliable vehicle, but also with in-house financing in order to secure the car they like. Our company will extend credit and work together with the future customers in order to provide affordable down payments and monthly installments. The vehicles for sale at our location are mix of imported and local make,
In Gastonia, NC when you need expedited trucking services or air freight call on the experts at H.E. Transolutions. We're your transportation logistics experts. We understand the needs of a business owner. Transportation isn't always easy, especially when you try to navigate it by yourself. That's where we come in. We're your one-stop logistics company. We handle your freight from start to finish. We'll meet the semi or be waiting for the rail car in order to unload your goods, and then reload them. We arrange the entire air freight service to ensure your items get where they need to be.
Just recently, CNH Industrial and Navistar Inc. confirmed the appointment of Iveco to be the sole distributor of INTERNATIONAL® trucks in the country of Australia. This announcement then ends the rumors about which "International" would make its comeback to the said country, after Navistar unveiled the initial plans during the Brisbane Truck Show last year.
Apart from directly employment, the company has created a global empire of the supply chain selling its vehicles or its spare pars. The company accessories are sold branded GM Goodwranth and ACDelco which are retailed thorough GM Services which distributes the spare parts to various distributors around the world.
Navistar’s premium conventional trucks were produced at the Chatham assembly plant, which had almost 14 years experience in producing Navistar’s premium line since 1983.
In Orlando, FL when you need reliable transportation you need us. We are Sam Transportation and we have transportation services to meet all of you needs. Many of our clients are here visiting and want to get to the various attractions that we're famous for. When you come from out of town it can be difficult to find your way around. We can pick you up at Sanford International Airport whenever you arrive. We're open for service all day and night, every single day of the year. We'll take you from Sanford International Airport to your hotel, and then back to the airport when it's time to head back.
Wiesner GMC Houston is a leading GMC dealership in Houston, Texas - a one-stop shop for all your GMC car needs. The GMC dealership Houston offers world class service so that you have complete peace of mind. They also offer online specials on new and used GMC cars that are too good to resist! No matter what your budget is, at GMC dealership in Houston area, you will surely find a vehicle that suits your needs.
Specifications, fluid capacities, weights and other facts and figures pertinent to vehicle ownership are typically listed in car repair manuals. Details such as recommended lubricants and tire pressure, replacement bulbs and service intervals are also included. Vehicle ownership requires access to accurate facts and figures which may not be available elsewhere, particularly if the vehicle is several years old.
We understand that purchasing a new car or truck is a big investment, which is why we work hard to help our customers get the most value out of their vehicle. We also provide flexible financing options designed to work with any
When the buyer finds a car the buyer is interested in, it is best to check the car’s reviews from other consumers. KelleyBlueBook.com offers expert reviews as well as reviews from other owners of that car. The buyer should look for reviews that are very similar to the car the buyer is interested in as well as any problems that arise at certain mileages. KelleyBlueBook.com will also give price ranges that the buyer can look at to determine if the car is listed at a price that is too high and can be
Another way to learn more about used vehicles is to look up the car history. Typically, dealers can provide the history upon request. The history will detail whether the car has ever been involved in an accident and will sometimes show how regularly it was serviced. The history can provide important details that may not be observed through an inspection.
There are independent online part distributors such as truckspring.com which have the capabilities of a modern e-commerce website such as shopping cart, customer service and search capabilities. However, most of them are for automotive and consumer trucks instead of commercial trucking.
When you start looking for a new car, it can be little daunting at first. There are hundreds of manufacturers to choose from; each offering the latest deals on finance and upgrade packages. In recent decades, there has been a lot of choices on the kind of cars to choose from, like hybrid, SUV’s, and compact cars. All the cars have advantages and disadvantages depending on how you plan to use the cars whether it’s for business or personal use. There are a lot of things you have to think about before you decide which kind of car to buy. Gas mileage, impact on the environment, what the automobile is going to be used for, and how much maintenance and upkeep will cost. Safety, quality of engine, and driving convenience are some of the things to be taken into consideration before making the choice, especially when the automobile is for business use.
Online businesses are those kinds of firms that do not have a physical presence, and their operations are mainly virtually run and controlled. These types of activities are in other words referred to as e-commerce or E-businesses. The management of the businesses, as well as the supervision of the day to day operations of the business, is done virtually. The business does not have physical stores, warehouses or shops. This type of activity utilizes electronic means for the firm transactions as opposed to the traditional brick and mortar setup where the customer and the seller or the service providers did business via face to face interaction.