Entertainmentnow.com Case Study
Dr. Zelazny
Accounting 3365.001
November 26, 2012
Group Members:
Katherine Barr
Jerrod Wesley Cameron
Brenton Stalcup
Emily Wenzlaff
Company Overview/Main Case Concepts
Entertainmentnow.com is an international Internet retail Website offering an array of books, music, videos, DVDs, toys, and small electronics. The company has historically marketed and sold to individual consumers, but has recently expanded their market to serve corporate and institutional customers as well. The company purchases products from vendors, holds the products in inventory, and then fulfills customer orders directly. This business model is similar to Amazon.com’s, making them one of the company’s main competitors.
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Although cost of goods sold as a percent of revenues rose by half a percent, overall all cost of goods sold was less than budgeted, due to the lower average sales price. 2. Fulfillment costs increased from $2.50 to $2.53 due to a higher than expected cost of opening the new distribution center in Phoenix, Arizona. 3. Marketing expenses increased by $0.05 per unit due to the new advertising campaign to boost lagging sales. While it was indeed a higher expense, sales were boosted in the last quarter. 4. Technology and content expenses increased by $350,000, due to additional required Website maintenance, stemming from a significant increase in product offerings and in partnerships with other websites. Despite this, the per unit cost remained at $0.79. This increase was offset by a higher than expected sales volume. 5. General and Administrative expenses decreased by $250,000 as a result of lower-than-planned raises for employees. 6. Depreciation/Amortization remained consisted despite the increase in sales, thus the per unit breakdown shows a decrease in per unit costs. 7. Overall, the increase in net loss was primarily due to the lower-than-expected sales price and the increase in both marketing and fulfillment expenses.
Variance Analysis | Actual Results | Flexible Budget | Flexible Budget Variance | Favorable/ Unfavorable | Revenue | $475,980,000.00 |
Cost of Goods Sold – totaled $3,294,000.00 for year 6, and from years 6 to 7 grew +32.8% or $1,048,000.00.
3. Increase in expenses for marketing efforts and expanded distribution even if you do not introduce a new product.
Overhead costs need to be accounted for this way we can understand just how much cost goes into producing each unit. There are other cost factors that contribute to the product aside from labor and material. Since the projected and the actual sales volumes do not align Kelly should be concerned with the other
Although the company did show an increased gross profit of $8,255,000 with $6,358,000 less Net Sales in 2013 versus 2012, that increase is due to the reduction in product Cost of Goods Sold by $14,613,000. Since increases in product price will negatively affect sales, one of management’s primary goals is to keep prices stable. This objective is achieved through implementation of cost cutting programs, investing in more efficient equipment, and automation of more steps in the production process.
During this Period We decreased the price of our product from$ 5.45 to$ 5.29 to be more competitive in compare to our rivals and increased the sales force in chain drugstores and Grocery stores since they were receiving more sales than the other channels. As a result we increased our sales $29 million.
Cost – HD’s cost of goods sold has increased from 1991 to 1995 due to expansion of production. Similarly, the cost of selling, admin and engineering has also increased.
Although the company made strategy through original cost system, it is still unclear why the profit was declining. Might be some problem when the company was allocating the cost on both lines, and the methods to allocate will route a wrong strategy for the company.
Overall, the profit before tax of the Manufacturing Group decreased 13.24%, and the Retail Group decreased 10.77%, for a total decrease of 11.28%. In simple terms, expenses have increased, profits have decreased, and Harrington Collection hasn’t performed very well over the last several years.
Growing competition as a challenge represents the various companies that are now entering the market of online media-streaming. Companies such as HBO, Amazon, Google, and Hulu Plus have all began to offer media-streaming on the same electronic devices as Netflix, Inc. Currently Netflix, Inc. remains in the lead amongst its competitors; however, there is no guarantee that this advancement is a permanent one. It is inevitable that emerging companies will come up with creative ideas to gain the competitive edge and receive more consumers. For example, Amazon.com has “amplified
Support: As a % of revenue, the SG&A expense has decreased from 21% to 11% from 1996 to 1997, that’s aggressive considering the marketing activities the company carried out. This is associated with the year in which the company introduced a new product. Such years involve large expenses.
In vertical analysis, it is easier to see elements as a percentage of Revenue. Between 2011-12, the portion that cost of sales takes in revenue has increased however, there is a bigger deterioration in distribution cost. In 2011, 9.21% of revenue remains as profit but in 2012 this figure decreases to 8.14%. Despite reduction in costs is one of the strategies of Ted Baker(part 1.4), analysis illustrates that costs increase each year.
Cost of goods sold will continue to be an area that further increases as a result of management decisions. We estimate that COGS will increase from 42389.35 to 64621.89, which is an
3. The deterioration in profitability resulted from a decrease in cost of goods sold as a percentage of sales, and from a decrease in operating expenses as a percentage of sales. The only favorable factor was the decrease in the income tax paid.
It is particularly interesting to note that the higher the fixed costs, the higher the break-even point. Thus, companies with large investments in equipment and/or high administrative-line ratios may require greater sales to break even.
2. The total expected cost per unit was $205.7 per unit and the actual cost per unit was $211.93 per unit. See Exhibit 2.