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Ethos Pathos Logo And Logo Analysis

Satisfactory Essays

The image of our company is one of our core values and is present in all the communications we generate. Every company needs an image of powerful new brand that differentiates it from its competitors and to express the values we want to convey.
Differentiation, symbolism and easy to remember are the requirements to be met by a good logo design. In addition to adapting to different uses, such as in black and white, dark background, small or promotional applications.
That is why we need to know the company, its product and its market, and define objectives to transmit values to a potential audience.
We use typography, colours, shapes and composition to communicate a particular message. That's why we design logos are sometimes smooth, rounded,

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