Ethos Pathos Logos

GEICO, the Government Employees Insurance Company, and Esurance Insurance Services, Inc are two auto insurance based in the United States. In their advertisement, GEICO features a piglet, Maxwell, attempting to obtain a driver’s license from a snarky old clerk using the insurance information on his phone. On the other hand, Esurance depicts an elderly woman, Beatrice, in the process of showing her friends her “wall”when, in good faith, her friends corrects her, causing Beatrice to “unfriend” her. GEICO and Esurance, in attempts of persuasion, use pathos, ethos, and logos to sell their product

By asking the viewer to imagine themselves in a certain situation the creators of this ad are asking viewers to empathize with others. The clever use of pathos in this ad, is what will make viewers feel compassion and

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

The final step in an advertisement is the logos, this is when the advertisers are able to show the logical appeal to their company. This means that they know most people will do some research to see how they stand out from others. The ASPCA is a charity that wants prevention of animal cruelty and meaningless accidents to the animals, to do this they have several links that from animal poison control, pet planning, dog and cat care, so pets can be properly cared for. They even advertise for pet insurance, which they feel is a logical idea for pet owners, because they believe if pets have insurance they will have better care, and when they have better care they will not be neglected.

Ethos, pathos, and logos are all devices that Barbara Ehrenreich effectively uses throughout her novel Nickel and Dimed to prove that America needs to address the commonly overlooked issue of poverty within every community. It is important that she uses all three devices because they help support her argument by increasing her credibility, connecting to the readers’ emotions, and appealing to their sense of logic. The combination of these devices puts a sense of urgency on the problem Ehrenreich is addressing and therefore creates an effective argument.

The use of Ethos, Pathos, and Logos is presented in the three videos provided through a wide array of examples. In the first video, Drunk History- Claudette Colvin and Rosa Parks, the writers use of comedy was used to provide a broad narration of a particular civil rights movement. Logos is a form of persuasion through the “[representation] of arguments and evidence in the matter under discussion” (Campbell 38). In the first video, the use of logos was presented by their wardrobe selection. The use of old time clothing created an antique like structure that would capture the viewers. The second form of logos was presented through the attitude of Claudette Colvin stating “I paid my fare the same as this white lady paid her fare.” This showed Colvin’s logic and reasoning to

The message the Ad is communicating is that teens are more likely to die from overdose than gun fire. To portray this a series of tools are used. Besides the obvious statistic at the end. In order to make the statistic really hit home with the viewer the creators of the ad use different types of rhetoric to draw the viewer in. They focused on establishing credibility, appealing to reason, evoking an emotional response, and delivering the ad at a time of relevance. Let's look further into these literary devices they used.

While the music is very important to setting the tone of the video, the actors and the dogs played a very important role also. You saw both the boy and dog grow up and mature. The director used pathos to bring out the emotions of the viewers. This idea of using pathos helps the commercial get its point across because IAMS dog food is suppose to help your dog live a long, happy and healthy life. Throughout the commercial, you see the boy and his dogs journey from childhood and puppyhood to adulthood. Even though the dog food makes the dog happy and live a better life, that influences how he treats the boy as well. As a young boy, whenever they would play together or if the boy was sad, the dog would lick the boys face and always cheer him up.

Throughout the debates, many speakers from all age and profession make a strong point and indeed produce a vivid reaction from the audience. Predominantly, the speakers use ‘pathos.’ The speakers choose this strategy because the incident involves the loss of people, especially children, so every viewer is going to be moved. Indeed using ‘pathos’ is effective in this debate since the intended audience is close to the victims. The speakers demonstrate compassion and empathy in their speech.

This article shows great details of how bad writing can be fixed. The article begins by showing logos of what high school and college students are struggling with the most. The reason is that it states key examples of what the students at New Dorp high school aren’t good at. The article shows a lot of opinion from teachers by telling their ways of fixing the students. It is also repetitive by saying that the main reason the kids are not good writers is because they are lazy. In certain ways, this article is using pathos by the teachers. I do think the writer could have used more proven facts.

Logos is a way of persuading your audience by logic. When using logos, you are persuading your audience more by reason. Using reason for persuading is when the persuader makes it seem like what they are persuading you is the best option. An example of logos would be "You don’t need to jump off a bridge to know that it’s a bad idea. Why then would you need to try drugs to know if they’re damaging?” This would show you that it is common sense that doing drugs is bad, so don’t try it to see if it is

Words like “help,” “feel,” and “faster,” are used in this ad to subtly make readers believe that NyQuil will cure Mom’s illness quickly when, in fact, they really only say that the products might make her symptoms briefly subside quicker than another indistinct method of treatment. This subtle method of advertisement is actually very common in all types of ads. Another technique used to attract attention of audiences is the adorable image of a mother and daughter playing dress up together. When someone sees this image, they are expected to feel strong, loving emotion for the seemingly deep mother-daughter connection in the photo. This mode of persuasion, pathos, is used to play on the emotions of viewers who see this ad. By using pathos in advertising, advertisers are also showing the main values of a culture.

“This is your Brain on Drugs” was a public service announcement created in 1987 by the Partnership for a Drug-Free America foundation. The ad was later re-imaged in 1998 under the same title, and much of the same premise. The arguments of both advertisements were the caustic effects of drugs on your brain. The PFDA formed in the mid eighties with the simple idea of using ads to advocate the dangers of drugs use. They believed the persuasive nature of advertisements could denounce a product as effectively as they could promote them. Their first real success came with the original “This is your Brain on Drugs” advertisement. As a result, many of today’s public service announcements mirror the same techniques. These techniques greatly

Advertisements come in all shapes and forms; billboards, commercials, signs, prints...etc. Yet, they all have one thing in common: to spread a message. The sole purpose of an advertisement is to not only inform their target audience, but to make their audience carry out an action. These actions can range from buying a specific product, eating healthier, or helping those in need. The advertisements i’ve chosen are print ads. Both ads share the same purpose; the prevention of animal and domestic abuse. These two images focus on the rhetorical device pathos; the term pathos is defined as emotion. Though, different, the two images are highly effective in sending their message: report animal and domestic abuse. Through imagery, color schemes, and key phrases; which inform the audience and hopefully prevent the situation.

. I choose an anti-smoking ad where an African American male walks into a general store and has to pull out a tooth to receive his pack of cigarettes. I stumbled upon this ad when watching YouTube, it was an ad. This advertisement is effective in achieving its purpose of spreading awareness of what smoking does to young adults because it visually shows a man pulling out his tooth just for a pack of cigarettes. This ad uses logos, ethos, and pathos to persuade the audience their argument. It uses pathos when the man is actually pulling out his tooth, this brings the feeling of disgust for those watching. Logos is present when the narrator says what smoking causes such as cancer and other diseases. Then finally ethos is also present because the commercial is being put online by the FDA.