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Examples Of Advertising In Fahrenheit 451

Decent Essays

At quick glance of Fahrenheit 451, the first thing that is seen is a deep meaning. If society was in need, would you be like Montag and try to help save mankind? In Fahrenheit 451 by Ray Bradbury, mindless television is shown in a way that Mildred is so consumed in the T.V. that she doesn’t pay attention to anyone else. Persuasive advertising is shown when Montag gets on the train and is surrounded by ads telling him to buy that product. The decline in a family unit is shown when Mrs. Phelps and Mrs. Bowles come over and talk about how having children is the worst thing that has ever happened to them. In order to scare us all into living a more purposeful life, Bradbury creates a society that is very similar to the one we live in today by highlighting …show more content…

When Montag was on the train traveling to Faber’s house he got distracted by an ad that kept catching his attention. This wouldn’t really matter if Montag was not trying to memorize Ecclesiastes. The ad went like this, “Denham’s does it”(Bradbury 75). In the modern world, thousands of commercials are aired on television everyday and are equally distracting. The biggest day of the year for commercial airing is when the Super Bowl is broadcast live to the nation. Most of the commercials use techniques to persuade viewers into buying their product. The ad that is explained in the quote below was for the brand Mountain Dew and they used celebrity appeal to sell to all ages. One technique used this year according to NPR was, “Totally cool, totally hot and totally fun all at once — a rare hat trick for Super Bowl ad makers, who are often too intimidated by the Big Stage to let their hair down and produce something that feels really fun”(Deggans). They used hip music, comedians, and the favorite television god, Morgan Freeman. To catch the eyes of everyone watching it they made it looks like Mountain Dew was the best drink to drink because Morgan Freeman and Missy Elliot drink it. Without using these celebrities, Mountain Dew probably would only sell their new product by using word of mouth. Therefore, the impact of …show more content…

Mildred invited her friends over to watch television again and Montag stops them to try and talk to them about the important things in the world. He learned that most of their husbands were in the war but they weren’t worried because the war would only last 48 hours. They also said they’ve never heard of anyone dying in the war as well. The most important thing that we learned is that they just pawn their children off to other things and children were a mistake. Mrs. Phelps says after a question is asked to her, “No one in his right mind, the good Lord knows, would have children”(Bradbury 92). The decline in the family unit has significantly gone up in the last three years. From single parents to parents out of wedlock, the family unit is not the same as it was when the American Dream was popular. According to CNS news, “After decades of declining marriage rates and changes in family structure, the share of American adults who have never been married is at an historic high”(Wardle). The big picture is that people just don’t want to start families because they are distracted by other

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