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Examples Of Ethos Pathos Logos

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Ethos, pathos, and logos are three means of persuasion used in written and oral communications. Ethos, also known as the ethical appeal, is a technique used to convince an audience whether or not the writer or speaker is creditable. When an auto mechanic describes a problem with a car’s engine, he uses ethos to persuade the owner of the car that a new air filter is needed. The next mode of persuasion is pathos, which uses emotion to influence an audience. By creating a common sense of identity, a writer can reach a reader on an emotional level. An example of this is when a writer discusses something that he/she has in common with the reader. An existing pet owner convincing a new pet owner to get their animal spayed or neutered is more persuasive

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