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External/Internal Factors

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External/Internal Factors
Dell is considered a very successful company. According to Govindarajan & Gupta (2005) one of the successes is its customer-direct concept that has been practiced since the company 's inception. The concept involves dealing with customers directly and not through a third party, which helps maintain the quality of the relationship with its customers and also the products. In addition, this concept allows Dell to eliminate unnecessary inventories, warehouse space and storage expenses. Dell succeeds by expanding its business, which can be measured by how it creates relationships with other big businesses, such as Walmart, Boeing, and Ford. Dell expands its business by providing products other than computers, for …show more content…

With Online Marketing, Dell can focus on its corporate globalization 1 ▪Dell does not offer new innovations; they offer products and services to improve existing technologies 3 ▪We communicate directly with our customers - in person, via the Internet or by phone - so our understanding of their needs is instantaneous 5 ▪We operate one of the worlds leading Internet sites at www.dell.com, which makes us the ideal company to show customers how to take advantage of online tools 5

Footnotes
1 (Principles, 2004)
2 (Lyons, 2005, p. 2)
3 (Lindquist, 2005)
4 (Technology, 2005)
5 (Company, n.d.)

Table 1 cont. Globalization Innovation Technology
Leading ▪Dell 's Management Development Program offers a course to international students employed by Dell in critical regions outside the U.S. The program offers a commitment to personal development by building knowledge, understanding, expertise and leadership effectiveness 6

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