External/Internal Factors
Dell is considered a very successful company. According to Govindarajan & Gupta (2005) one of the successes is its customer-direct concept that has been practiced since the company 's inception. The concept involves dealing with customers directly and not through a third party, which helps maintain the quality of the relationship with its customers and also the products. In addition, this concept allows Dell to eliminate unnecessary inventories, warehouse space and storage expenses. Dell succeeds by expanding its business, which can be measured by how it creates relationships with other big businesses, such as Walmart, Boeing, and Ford. Dell expands its business by providing products other than computers, for
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With Online Marketing, Dell can focus on its corporate globalization 1 ▪Dell does not offer new innovations; they offer products and services to improve existing technologies 3 ▪We communicate directly with our customers - in person, via the Internet or by phone - so our understanding of their needs is instantaneous 5 ▪We operate one of the worlds leading Internet sites at www.dell.com, which makes us the ideal company to show customers how to take advantage of online tools 5
Footnotes
1 (Principles, 2004)
2 (Lyons, 2005, p. 2)
3 (Lindquist, 2005)
4 (Technology, 2005)
5 (Company, n.d.)
Table 1 cont. Globalization Innovation Technology
Leading ▪Dell 's Management Development Program offers a course to international students employed by Dell in critical regions outside the U.S. The program offers a commitment to personal development by building knowledge, understanding, expertise and leadership effectiveness 6
Dell. Dell’s products—computers, servers and printers—are commodities. Dell tends not to develop the technologies underlying these products. Instead, it purchases the components from firms that develop the technologies (semiconductors and computer software). Dell’s direct-to-customer marketing strategy is not unique, but the extent to which Dell performs this strategy better than anyone else in the industry gives it a competitive advantage. Its size, purchasing power, quality control, and efficiency permit it to operate as a low-cost provider.
There looks to be a growing demand for computers in the household, and Dell would like to accommodate that need. Dell has felt the need to
Both internal and external factors can affect the four functions of management differently. Some of the obvious internal factors would be such things as the company’s own strengths and weaknesses, which could include values, goals, skills, and even the attitudes of manager and the workers in the organization. Other factors can include the different tasks that the organization chooses as well as their resources and even the technology can be an internal factors. The external factors that can affect the functions of management can be very different these factors can include relevant forces outside the organization’s boundaries. Many of these external factors can be unpredictable and
Dell positioned itself as a successful differentiator; however, its competitive differentiation is no longer an advantage for it due to the ease of their Direct Model imitation.
In this report we will be discussing two of the external factors and two of the internal factors of diversity and ethics of the food giant chain McDonald’s Restaurant. We will also address the four functions of management planning, organizing, leading, and controlling and the role each plays in McDonald’s organization. The way each function is used in McDonald’s organization and how each level is impacted by these functions. We will also discuss why McDonald’s teaches diversity, the code conduct and the internal and external ethics of the McDonald’s Restaurant. The multicultural
The company's evolution was achieved by taking away share from business frontrunners and “co-modifying” the product. Rather than being the market leader in other consumer electronic products (such as HDTV, digital cameras, etc.) when the prices for new products are high and consumers are doing research prior to the purchase Dell's home might be to jump into the market as consumer electronic products begin to changeover into merchandises. The company can be prepared to capture the second wave or level of consumers who have not taken on new technologies and products until the prices lower and technology becomes accepted.
Dell Computer Corp. is aware that in today’s markets, the speed of product introduction can be the key factor between success and failure. It is important to obtainmarket share and create industry leadership, and through Dell’s direct sell model, that is exactly what they did. The company with the first product to the market can usually capture premium segments, build strong name recognition, and control a large market share (www.dell.com). Giving the consumer’s exactly what they wanted reduces the time required for Dell sales executives to build a relationship with their consumers (Frick, 2013). Quick innovation and product introduction also expand a
sustain its profitability in light of the industry’s -10% growth rate and 50% reduction in profit margins in late 2000, or should it change its expectations and react to the commodity nature of the environment? Dell’s immediate challenge is to try and sustain its positive growth rate, spike its stock prices, and conquer new markets. But how does Dell choose its next product or service to offer the world ? It must make the right choices as to what is the next value proposition that really matters to its customers. Another challenge for Dell is how to cope in a new world where technology devices and components cost less and less (resulting in shrinking profit margins) that become obsolete practically overnight. Perhaps, Dell’s biggest challenge will be to have the discipline to know when and how to change strategies that have worked so well up to now. If Dell does not have the vision and adaptability, it will be just a matter of time before another company does a Dell on Dell.
Dell is among the world's leading computer manufacturers that has transformed and diversified into variety of business segments over the years. Products range from Dell PowerEdge servers, Power Vault, Dell EMC storage systems as well as PowerConnect switches for corporate clients. For individuals and professional customers products range from Dell Precision workstations, OptiPlex desktops, Dimension desktops, Inspiron and Latitude notebooks. Apart from these core products, the company also offer products and services range including printers, projectors, Axim handhelds, and other accessories. More recently, the company has announced intentions to explore LCD television/computer monitors as well as digital music players
Dell Computer Corporation’s Michael Dell’s decisive and apparently uncontested vision for the sustained growth of the corporation hinges on advancing the Dell Direct Model. A distinct advantage displayed by Dell versus his closest competitors in this arena-Gateway, Compaq, Hewlett-Packard and Digital Equipment seems to be the synergy created by the integration of marketing communication efforts and their ability to accurately adjust sales staff and production levels to meet the corresponding demand.
Dell believes the direct business model is the most effective model for providing solutions that address customer needs.3 Customers pay only for the features they will actually use. Another benefit for customers is they deal directly with the product maker. Dell loads the software so the purchaser can use the product immediately. This USP has given Dell an element of uniqueness in the market place that allows it to differentiate products from the “off the shelf” versions that competitors produce. Dell’s direct contact with customers allows the company to: • Properly identify market segments • Analyse the requirements of each segment • Develop accurate forecasts of future demand.
As one of the pioneers in selling computers, Dell has been widely recognized as a company which can deliver their sales to costumer effectively and efficiently by eliminating intermediaries’ channels. By selling their Personal
Dell is among the world's leading computer manufacturers that has transformed and diversified into variety of business segments over the years. Products range from Dell PowerEdge servers, Power Vault, Dell EMC storage systems as well as PowerConnect switches for corporate clients. For individuals and professional customers products range from Dell Precision workstations, OptiPlex desktops, Dimension desktops, Inspiron and Latitude notebooks. Apart from these core products, the company also offer products and services range including printers, projectors, Axim handhelds, and other accessories. More recently, the company has announced intentions to explore LCD television/computer monitors as well as digital music players
For the long time, Dell was well known as the largest manufacturer and marketing company of personal computers. But then due to increasing competition in the market,
Dell developed its internal business process by creating production cells that start assembly at the point of order. It also established an internal information system to make the details of the products under production electronically available to all parties within the chain. To manage the supply of computer parts, Dell maintained close relationships with their suppliers and logistics providers to make their vendors manage the inventory system while Dell focused on product assembly (Kumar and Craig 2007)[4]. In addition, Dell used enterprise technology to make their database and methodologies available to the supplier to understand how Dell works. On the consumer side, orders made through the phone or online