Fallacies Essay

A popular technique in the advertising world is “doublespeak.” Lutz explains that “advertisers try to wrap their claims in language that sounds concrete, specific, and objective when in fact the language of advertising is anything but” (133). This type of language essentially states the obvious while sounding seemingly unique which is exploitative to the consumers. The use of rhetorical questions and sweet words that get the audience ready for the sales pitch are a part of “doublespeak.” In this strategy, the advertisers do not go into depth about the products and continue to make general claims that make consumers think that the product is special. Unfinished words, also a part of “doublespeak”, leaves it up to the audience to assume and finish

three logical fallacies that are used in this paper are Post Hoc Ergo Propter Hoc, Far-Fetched Hypothesis, and False Dilemma. What is a fallacy? A fallacy is viewed as an error in reasoning. To be more exact, a fallacy is an "argument" in which the premises given for the conclusion do not provide the needed degree of support. A logical fallacy is an error in logical argument which is independent of the truth of the premises. When there is a fallacy in an argument it is said to be invalid. The presence of a logical fallacy in an argument does not necessarily imply anything about the argument's premises or its conclusion. Both may actually be true, but the argument is still invalid because the conclusion does not follow.

One of the ways that photography limits our understanding of the world is through the manipulation of images to trick us. In cigarette advertisements, the picture of the cigarettes is edited with vibrant colors and little details to the point that it starts to persuade the viewer to think that smoking is good. This is how companies manipulate their images to fool us. Others claim that it does not matter because the point that the advertisement is trying to make is that cigarettes are harmful, but this does not go through the viewers heads because

Persuasive techniques are used to grab the audience’s, to establish credibility and trust, to stimulate desire for the product to motivate us to buy, vote, give money. The Hungry Jacks advertisement uses bribery to help sell their product, while the McDonald’s advertisement uses the buzzword ‘new’. The key persuasive techniques that Hungry Jack uses are frozen coke only a $1,Free whooper, The Outlaw menu and the Hungry Jacks logo to attach people attention. The Mc Donald’s advertisement uses It’s a brand new burger”, Tasty Aussie lamb, All new Pattie and Only $4.95. The ‘buy one, get one free’ offer entices the audience to purchase the product as they get something extra in reward. Mc Donald advertisement using phrases words to persuasive people

Sometimes the simplest acts can show the most love. In the Extra Gum Commercial: The Story of Juan and Sara, the high school sweethearts share a piece of gum with one another during some of the most important events in their lives. The Extra Gum commercial uses the song “Can’t Help Falling in Love” to add pathos due to the loving lyrics of the song that also tell the story. The varying scenes used enable the audience to relate to the story and add a deeper purpose to the meaning of the commercial. Gum is a the main component of the advertisement and throughout it is used as a symbol of love while the wrappers represent foreshadowing.

"Give Extra, get extra. A piece of long lasting Extra is a simple pleasure that helps make real connections special(Wrigley)." The main objective of a company that produces a commercial is to get its product to sell. There are many methods that are used to attract the audience to purchase its product. The Wrigley JR. Company took advantage of the human senses of love and the contagious feeling to persuade its viewers into buying its product. The company of Extra Gum took its own product to another level with its commercial. The Extra Gum commercial was persuasive because of all the rhetorical devices used to target the viewer's emotions

It’s the little things that matter. At least that’s what Wrigley gum company wants us to believe. A commercial first launched on Valentine’s day, the sappy, yet charming, Extra Gum commercial “The Story of Sarah and Juan” is a commercial like no other. The commercial begins as a flashback to a high school relationship. From the first day the couple meets, the commercial met the needs of the audience rhetorically by using the three major components of rhetoric--ethos, pathos, and logos. “The Story of Sarah and Juan” effectively gets an emotional reaction out of its audience by using these rhetorical elements to link Extra Gum to a memorable connection. Not just any connection, true love that can withstand anything. A company that magically

Gum has been around for hundreds of years, even the Ancient Greeks had a substance similar to gum to chew on. Unlike ancient times, when gum was harvested from a type of plant, in the early 1900’s the synthetic gum we now know exploded into America. Since then gum has grown to become an imbedded part of American culture. You can buy gum practically anywhere that has a local gas station or supermarket. Gum has health benefits like oral hygiene and appetite suppressant, not to mentions countless delicious flavors and competing companies. Two of the largest companies, William Wrigley Company, creator of 5 Gum, and Stride another widely known company, gross hundreds of millions of dollars yearly. With so many options to gum chewers in the nation

I do not often pay attention to commercials on the television but recently one caught my eye advertising Taco Bell’s new breakfast menu. The commercial consisted of several gentlemen stating their names, all named Ronald McDonald, eating some of the products, and stating that they like Taco Bell’s breakfast items. All the gentlemen in the commercial participated in a focus group where they got to try the product first before giving their opinion. It was kind of like getting word of mouth advertising the way the commercial was set up. I found it amusing because Ronald McDonald is the name of the mascot of McDonalds which is in competition with Taco Bell. This was a marketing concept not an accident and it is pretty clever.

The Clorets Commercial applies to sexist, classist, and comedic types of advertising. The target audiences for this commercial is everyone. The commercial takes place in a business building, restaurant, and a street, which suggests that everyone including the upper class, the middle class, and the lower class can use the gum to become attractive. The main character who consumes a high price gum and becomes an upper-class person is portrayed attractive and respected by everyone. He is shown as a powerful man who can control women with his gum and make them do whatever he wants. Women are portrayed as sexual objects, who always try to attract men by posing in different ways. Women are portrayed as

The advertisement, Extra Gum: The Story of Sarah and Juan, depicts the adventure of a young couple’s love story. It all begins when they notice each other in a crowd of people outside of their high school, but get to meet when Sarah drops her books and Juan approaches to help her. This scene is very significant because it is the very first time that Sarah and Juan share a piece of gum, which becomes the symbol of their relationship later on in the video. They share many dates together like going to the park to have a picnic together, having night talks in the car before saying goodbye, kissing in the snow, and attending what seems to be their senior prom together. All the moments they spend together is always accompanied by an Extra gum packet, which Juan uses the gum wrappers as a platform to make a drawing of their special dates to create a timeline of their

When standing in the aisle at the store, choosing one from the many chewing gum options can be a challenging task. In this ad for Dentyne Ice chewing gum that was found on adsoftheworld.com at http://adsoftheworld.com/media/print/dentyne_ice_avalanche, the advertisers attempt to catch the attention of anyone who enjoys chewing gum by illustrating how their gum feels to be chewed. The person's mouth and throat have turned into a mountainous scene including rabbits, deer, a field, cabins, and snow covering everything. The gum chewer's breath has turned into a violent avalanche that is clearing a path through anything that dares to stand in its way. The message is when chewing Dentyne Ice, expect it to be cool, refreshing, and intense. The advertisers

When addressing the fallacies of the American government today, one should question whether it’s supposed, ideal principles are implemented justly. Theoretically, the people of the government and the government itself are to be held accountable for the installment of constitutional values. John Locke describes this political obligation as the social contract, in which those governed surrender their power in return for protection. In terms of democracy, however, the primary duty of the governed is to participate in popular sovereignty and the duty of the government is to fulfill the wishes of the people. Thomas Jefferson explains that democracy is “...a government in which the supreme power is vested in the people and exercised by them directly

I go to two different schools, Pierce County Skill Center in the morning and Cascade Christian in the afternoon. Their is a distinct difference in the two, and that is how they handle religion. At the Skill Center I have seen how some of the christian students are treated, christians are often dismissed and unheard, and atheists are put on a pedestal and openly listened to. I know atheists and christians alike that are good people and have good intentions, but their views are treated very differently. People should not be treated differently because of what they

The viewer sits on the couch, nestled inside a cozy, warm blanket with a large bowl of buttery and salty popcorn on his lap. His heart starts racing as the movie reaches its climax. Just as his lungs stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that he’s seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal messages to viewers. These different techniques have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience.