Fender's Supply Chain Management

TaylorMade is viewed as the #1 innovator of metalwoods by consumers and professionals. TaylorMade has had to endure new competitors entering the market, such as Nike, but have continued to dominate the market due to its advanced technology and design that its metalwoods are known for. TaylorMade has gained a 30% market share of metalwoods and a large lead over its competitors in the USA (adidas Group, 2013). The brands prime focus moving into the future is to gain more of a market share outside of the USA and continue to be the most used metalwoods on the PGA Tour. Being the most used metalwood brand on the tour is not a testament to just its popularity, but

Most employees at Washburn are either musicians who love and play music. Some are not musicians, but they value the craft and design of each guitar. This improves the quality of Washburn instruments because they all have a passion for what they are creating. Every guitar is crafted with a passion only a musician can feel. This passion nurtures their pride into selling top of the line products. The desire to create a quality instrument and the love for music is the motivation. Quoted from the video, Gil Vasques the production manager stated, “Some are motivated by music and music alone, others are motivated by the simplicity of creating the instrument, and some are motivated by coolness factor.” Every employee at Washburn takes their

“Some stories demand to be told. Others are simply content on being heard. Hearing through music, through lyrics, through a cultural revolution, this is the story of Washburn Guitars.” (the history of Washburn, 2009)

•Headstock with three locking tuning pegs on each side, scientifically proven to create the best tone, and maintains the strings to a comfortable stay on the fretboard, or else they will stretch farther than an elastic band

A debate of the ages have been brewing within the guitarist community for many years. Many people ask the question, Which is superior, the Stratocaster or the Telecaster? I believe that the Telecaster model of guitar is superior to the Stratocaster model of guitar. They share several similarities, but they also feature many differences. The Telecaster is superior to the Stratocaster for the following reasons: more variety of tonewood bodies, superior hardware to the Stratocaster, and a drastically different feel to play.

* Normal guitar cost $100++ and the electric guitar cost $200++. The prices weren’t stated clear in the products.

Their greatest success was in 1948 when they created the Fender Broadcaster. It was the first mass-produced solid-body electric guitar made, which was renamed the Fender “Telecaster” in 1950.

1. Cultivating Technology to meet player’s needs. Prince Sports, Inc implemented a new technology progress in order to solve the main problem that most of tennis racquets had: contradiction between racquet speed and sweet spot. This new concept became essential after a meticulous work in gathering information about general consumer’s needs. Marketing team has reached out to a younger generation though different channels of social media and social network such as Facebook, be it Twitter, MySpace and then internationally, High Five and Orchid (Video Case 9) to understand what type of technological breakthrough will satisfy potential customers’ need. Prince Sports, Inc Marketing team work directly with R&D team to combine and collaborate marketing knowledge and technological ability. Together these two teams have created an evolutionary O3 technology with a 24 percent faster swing speed than traditional frames. The explanation of why their technology works better than other brands is pretty simple: “The secret is in the holes”. Like all world-changing innovations, O3 technology is based on an ingeniously simple idea. By replacing traditional pin sized string holes with massive O-ports, Prince Sports created a class of racquets that move through the air faster for increase power and greater control. (Tennis Express, Online Store, http://www.tennisexpress.com).

In Perth, Western Australia ARP now has company owned stores at Canningvale, Osborne Park and Mandurah. There are still a number of locations around Australia where the ARP product is under-presented. Consequently ARP expects further ARP franchised and company owned stores to be opened over the next few years. Strong demand for manufactured product ensured that ARP’s factories in both Australia and Thailand ran at high capacity for most of the past 9 months. To provide for future growth the company has decided to establish a second plant in Thailand. This factory will be located in the same industrial estate as the existing plant. ARP has purchased 14,000 sq metres of land and a plant of 9,000 sq metres will be built over the next six months. Also, new product development has always been at the heart of the company’s growth strategy. ARP remains focused on developing world leading new products to supply its large and diverse aftermarket customer base both locally and overseas. Over the next 12 months there will be a large number of new model 4WD vehicles released around the world. These releases should keep ARP’s expanded product development facilities running to capacity. (ARB Corporation Limited, 2011)

The foundation of C.F. Martin & Co. stretches all the way back to 1833 with the original Christian Fredrick Martin having founded the company after moving to the US from Germany. Martin’s legacy as a family owned and operated company continues through today with C.F. Martin IV being the current CEO. It’s no wonder that the Martin vision of quality and innovation has stayed so focused for nearly two centuries. Being responsible for the flat top acoustic guitar, the dreadnought body style, and the 14-fret neck joint, odds are

Few brands have the immediate style and sound recognition of Gretsch. Founded in 1883 by Fredrich Gretsch, the company actually had its start as a banjo, tambourine, and drum manufacturer. A primary choice for players of many genres and styles since they started making guitars in the 1930’s; the vintage Gretsch visual and aural aesthetic is an undeniable classic. With the introduction of the 6120 Nashville, Duo Jet, and White Falcon in the 50’s, Gretsch became a vital part in the sound of not only modern Country, but also of early Rock. Although the brand has always had a long heritage in being a primary choice for Country and Blues player such as Chet Atkins and Bo Didley, the popularity of Gretsch guitars skyrocketed in the 1960’s with legends

The Guitar is a stringed musical instrument with six or twelve strings that is played by either plucking or strumming the strings. It is one of the most popular instruments in the world. If an individual were asked to identify a guitar most people would answer the question correctly more so than they would if they were asked about another instrument. When people think about famous guitarists, they more than likely think of famous rock and roll guitarists and do not think about the many other famous guitarists in other musical genres such as jazz or country. The guitar is a well-known instrument that influences many musical genres including Country.

More than any other instrument, the electric guitar has shaped and redefined music in the last century. Although popular culture did not pay much attention to it when it was first introduced in the 1930s, it has since become equated with the very essence of rock and roll music. On an international level, the electric guitar is by far "the most famous instrument to come out of the United States" (howstuffworks.com).

The rise in popularity of guitar bands and the phenomenal success of the Guitar Hero video game franchise has lead to more and more people picking up the guitar recently. Sales of guitars in the UK has hit an all time high in the past three years and as more and more people are starting to play, the guitar has surpassed the piano as the most widely learned instrument in schools.

Great Guitar can optimise its distribution business channels into online order entry system and place terminals in customer 's purchasing departments. This system can increase the efficiency of the firm 's operations. The terminal can retain the customer with relevant information, and by speeding orders can help the