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Frank Addante Case

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1. Entrepreneurial Motivation Frank Addante got his motivation to work from financing his college life in the first years. He worked on his own, sold and installed car alarms and automatic starters. From this time on he continued to earn money through ad-hoc jobs to make his way through college, but he was always conscious for good ideas, which he could transform into businesses. This chance was given when he installed some high-speed communication lines for an office where two mar-keting companies had their headquarters. When the owners of the two companies were argu-ing about any new ideas, they came up with a “search engine” for the internet. Addante was listening to them and came up with his own interpretation of the “search …show more content…

Another thing that could be seen as a motivation of founding the venture was Frank’s idea of forming a “Dream Team” for the marketing and technology sections. But Zondigo could not satisfy all of Addante’s motiva-tions of founding ventures because the fast growth of Zondigo was averted by missing outside funding. This problem was caused by several changes in the business plan. Addante had to adjust his ideas and adapt them to the investment community. After he finally received out-side funding he realized that there was no market for his idea so he returned the funding to his investors. Frank Addante founded his fifth venture together with Tim McQuillen. Again he had the mo-tivation of creating a business out of a new idea but this time Addante made sure that there is a market for his products. With reference to Frank Addante’s motivation of holding equity it can be said that he decided to keep himself motivated with an adequate stake of the venture’s equity. Firstly, Addante did not want to run his “Strong Mail” venture as the CEO because he wanted to concentrate on the holding company he had created before he founded “Strong Mail”. But after Frank detected a strong market for “Strong Mail’s” products he felt that he needed to jump in and lead the company. He also felt the motivation of working together with his friend and former employee Tim McQuillen, with whom Addante had worked together well in his former ventures.

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