Functional areas of Greggs

Marketing is the management procedure in which the product or service is moves from concept to the customer. It includes the co-ordination of the 4 P’s of marketing: product, price, placement and promotion. [tutor2u.net]

Different methods are used, for example, Phones, letters, internal post, email and an internal instant messaging system. Most of the methods listed above are used every single day in the work place, some more often than others, but either way they both have a high volume usage rate every day.

In the very complicated world of business there are three main things you need to focus on, Marketing, Management and Finance. Now to get more in depth on marketing. Marketing is a group of activities designed to expedite transactions by creating, distributing, pricing, and promoting goods, services, and ideas to create exchanges that satisfy individual and organizational goals. Marketing ensures that the products consumers want to buy are available at a price they are willing to pay and that the consumers are provided with information about the product features and availability. Marketing is very important, all organizations of all sizes use it. There are some basic principles to marketing. There is the nature of marketing, the strategies of marketing, the buying behavior, and the impact of the environment on marketing. Let’s look more closely at these basic principals of marketing.

Communication is the conveyance and flow of ideas from one person to another. The exchange of information takes place through letters, words, symbols and nonverbal behaviors. It involves the transmission of ideas from the sender to the receiver. Communication is effective only if the receiver fully understands the transmitted information. Many problems and failures occur in organizations due to poor communication. Objective and goals fail due to misunderstandings in the organization. Effective communication provides a chain of understanding to all participants in the organizational framework. It promotes the flow of information both vertically and horizontally.

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

On a high level, the main information system within Cooks Emporium can be divided up into the different functional areas that all come together to assure that the business can fully operate. Cooks Emporium employs the use of accounting systems (Mainly outsourced), communication systems, payment processing systems, and also inventory management information systems. All of these functional areas come together to form the main connected information system (As represented in the Context Diagram). Inevitably, when one area of the information system starts to fail with what it can offer, it can start to

2. Communications and effectiveness: currently the marketing department and other internal customers are working in line to ensure there are transparent and honest information flow within the organisation. Not only so the communication channel is kept as lean as possible to ensure there will be minimum amount of miscommunication and misunderstanding involved within the communication process. Email and business presentation are the most common methods to ensure information are delivered on time and with high quality.

Improving internal communication is essential for Bobst Lyon in order to stimulate their employees, to gather them towards a sense of togetherness and to increase their confidence in them and in what they do.

Marketing is the art of exploring, creating and delivering value different from competitors to satisfy the needs of a target market at a profit. It is a very important function of a business who prioritises their main focus towards attracting the customers with the right formula of creating, planning, executing and delivering the right product and services at the right time with the objectives of satisfying their customers requirement.

Communication is defined as the transmission and receipt of a message. The company communicate to customers about the soybean milk have to sent the correct message for them. Because soybean milk is the new product for British people, so they needs to be persuade and sent them the really message will set up the good reputation for the company. The message sender choose the target audience and grasp their interest are also very important. If the audience does not pick up the message sent out, no communication takes place. The effort and expense have been wasted. Therefore, successful communications can add value for customers, the trades and other

What is marketing? Contrary to what a layperson thinks there is more to marketing than just running ads and selling products (Perreault, Cannon & McCarty, 2014). The American Marketing Association defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large” (para. 1). Effective marketing involves strategic concepts. Some of which include how companies use marketing to Place, Promote, and Price their Products. More importantly, an understanding of the marketing concept, the marketing strategy, and the marketing plan is required for a company’s marketing efforts to be successful.

The Department of State and Regional Development defines marketing as "finding out what customers want, then setting out to meet their needs, provided it can be done at a profit. Marketing includes market research, deciding on products and prices, advertising, promoting, distributing and selling" (2006). The Center for Media Literacy defines marketing as "The way in which a product or media text is sold to a target audience" (2003). Marketing is a critical element of the business organization. Marketing is more than simply promoting and selling a product. Successful marketing is satisfying the changing needs of the customer.

Every company depends on an efficient marketing program to fulfill customers ' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

One of the areas of management is marketing. Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. Marketing makes products available where customers want them by transferring the ownership of products to buyers. The entire business organization is involved in a dual process of satisfying customer needs and achieving organizational goals.

4. Product Development - Also under the logistics manager. Is in charge of finding ways to improve their products or finding ways of producing their products more efficiently