How A Customer Relationship Management System Is Used For A Selected Organization

Apple Inc. designs, manufactures, and markets personal computers, mobile communication devices, and portable digital music and video players and sells a variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, its retail stores, its direct sales force, and third-party wholesalers, resellers, and value-added resellers. (Source: Company Form 10-K)

Sales - Apple has a specific functional area based on sales. The sales department of a business handles how the products will be sold and helping customers find a suitable product for their needs. They organise sales promotions (or advertising), respond to customer enquiries about their products, and negotiate discounts for customers; which enhances customer satisfaction and keeping customer records up to date. E.g. Apple found that distributing their phones to sell at other shops would broaden their market and create a lot of word of mouth which would be essential to the growth of the business. The shops they distribute the phones to always try to find ways to discount their customers which always creates customer satisfaction.

To sell products to customers who have not yet experienced any apple products or never bought them and would like to help them feel the experience. To provide the products that are hassle free and will not disappoint the customer so they are put off products from apple and so they can have enjoyment in using the apple products as well. To become the leading mobile market in the world and by doing this they can develop products that will take technology to a whole new level. To launch new products that will intrigue their loyal customers and make them want to buy it at a good price

Apple is a company that manufactures, designs and markets media and mobile communication devices including portable digital music players, personal computers and a huge range of related software, peripherals, services, networking solutions, applications and third-party digital contents. Apple Company’s products include iPad, iphone, Macbook, Apple TV, a wide selection of both professional and home use software applications, IOS & OS X operating system and also iCloud. Besides, they also provide a great variety of accessories such as Apple brand mouse, keyboard, earphone, headset and many more. Apple also sells their own digital content and applications through Apps Store, iBooks Store and music though

I can start with the fact that Apple Inc. is a vertically integrated company. It is a package of every things from hardware to software, over to online services. It do all this to proof its products that distinguish market from PCs to smartphones. In this essay, I will discuss how Apple used vertical integration strategies, both backward integration and forward integration to planning its competitive position within its industry.

Apple is an American technology company headquartered in Cupertino, California. The company is well known for their devices including media electronics, personal computers, portable music players, smart watches and other software, media devices and services which they design, develop, and sell. In addition to the products listed above, the company also offers many third-party Apple branded mac-compatible and IOS-compatible accessories including but not limited to headphones, cases, displays, and storage devices. The mediums for which they sell their products are retail stores, online stores, their extensive direct sales force, third party cellular network carriers, and wholesalers. Furthermore, they have their own large collection of digital content and applications through the ITunes

Question 1: How can an effective Customer Relationship Management program be used to identify, retain, satisfy and retain customers?

Apple Inc. is an international American company that produces computer software, cell phones, personal computers and consumer electronic products. The well-known products of Apple include: the iPod, the iPhone, the Macintosh line of computers and the iPad. In 2015, there were 463 Apple stores worldwide. The software of Apple consist on the Mac OS X operating system, iWork suite of productivity software, Final Cut Studio, Logic Studio a music production tool’s suite, iOS; a mobile operating system, the iTunes media browser, the iLife suite of multimedia and creativity software, Aperture; a professional photography package, Air Play, Air print, Safari browsing software (Business Insider, 2013).

Apple products are in demand and it makes them attract a wide customer base. The company has over 400 retail store and is still growing in almost 15 different countries. Apple even has an online store which is very affective for some of its customer base. Apple used superior design techniques, correctly priced items, and the hype to sell it products. () There superior hard drive and simple to use Apple products help everyone with their daily needs.

Due to its recent diversification initiatives, Apple Inc. operates in the Information Technology industry where it produces different kinds of computers including personal computers, software, and digital music players. The company operates in a high end market that is

Apple Inc. was founded in 1977. To date, this company has continually offered a wide range of products to meet the growing demands of customers all over the world. Apple not only produces and sells computer software and cellphones; they also distribute consumer electronic products around the globe. Increasing the value of shareholder and coming up with new inventive products is a constant process for Apple, and Apple continues to do so with their popularity around the world with about 301 store locations in 10 different countries. Aside from all of

Apple describes itself as a company that “designs, manufactures and markets mobile communication and media devices, personal computers and portable digital music players, and sells a variety of related software, services, accessories, networking solutions and third-party digital content and applications.” (“Apple’s Annual Report”, 2016, p. 1). Apple’s core products include iPhone, iPad, Mac, iPod, Apple TV, and Apple Watch.

Apple Inc. designs, manufactures, and markets mobile communication and media devices, personal computers and portable digital players. Apple Company also sells various related products like software, services, peripherals, networking solutions, third-party digital content and applications.

Apple, Inc. is an American multinational establishment that designs and markets consumer electronics (Smart phones, MP3 players and tablets) computer software, and personal computers. Apple became popular with its Mackintosh line of personal computers. Over the years, Apple has gained a significant amount of global presence through the introductions of new dynamic products such as Ipad, iPhone and IPods. In May 2012, Apple exceeded the software giant Microsoft, securing the reputation of the largest and most valuable companies of all time (Forbes 2012). Apple has 424 retail stores in 16 different countries as well as an online store in 39 countries (Apple Inc. 2014)

Apple Inc. is an American multinational organization that design, manufactures and sells the high technological electronics, online services, computer software and accessories. The product and services of Apple Inc. consist of iPhone, iPod, iPad, Mac, Apple watch, software (ios operating system, icloud) and so on. Apple is the leading brand in the mobile market across the globe. Apple delivers the applications through iTunes store, Mac App Store developed by the Apple Inc itself. The company offers its product worldwide via different retail stores, showroom, online stores,