How Does P2 Use Internet Marketing

EBay is a website by the people, of the people, for the people. That is why it has the culture of trust, openness, respect, empowerment, and equality. EBay is not only used as a market place, it is also a place to meet with others who share the same interests, have discussions on topics they care about, and also share information with each other using the various communication channels found on the site like bulletin boards, chat rooms, and email services. This culture is what led to the popularity of eBay.

Product Differentiation: eBay’s differentiation is its auction-based style C2C and B2B. Its selling point is that eBay connect sellers and buyers to trade by auctioning or the set price and generate revenue from the transactions and fees. Another differentiation is that the company does not have same-day delivery service unlike competitors as customers do not want to pay for extra charge for the shipping.

Neil Borden developed first Marketing Mix in late 1940s; the published article in 1964 was called “The Concept of the Marketing Mix”. The concept introduce several parts of marketing mix such as: product planning, pricing, branding, distribution channels, personal selling, advertising, promotions, packaging, display, servicing, physical handling, fact- finding and analysis. Current and well-known 4Ps Marketing Mix was developed by Jerome McCarthy in the 1960s. This simplified theory includes four parts: product, price, place and promotion. This marketing theory is introduced to most of marketing books. The title place is responsible for all acpects of the process from the manufacturer to the consumer. The process includes all institutes involved (Shaw 2012)to provide availability of goods, in other words so called “channel of distribution”. Although in the sientific literature the term “channel of distribution” has a curtain variety of synonyms, to avoid misunderstandings in this paper the author will use only a distribution channel, a market channel, and a trade

The market eBay takes place in is primarily the Internet market. Around 1995 the Internet market was just beginning. “there will be more than 500 million users by 2003 and a rapid increase in e- commerce turnover, rising from US$500 billion worldwide in 2001 to more than US$3 trillion in 2004” (Fichter, 2003) EBay was a pioneer in Internet market until competitors such as Amazon and Wal-Mart began to sell products online as well. “Online marketing is now the fastest-growing form of marketing” (Armstrong, 2013). The difference between eBay and its

Business model. eBay only acts as a middleman between sellers and buyers, who bid and sell items in eBay’s marketplace. Being a pioneer in online auctions, eBay had no competition and currently has only few strong direct competitors.

In this assignments I will discuss internet customer expectation and how much they differ from high street customers, the potential impact of ecommerce applications and planning and managing an ecommerce strategy.

Firms must understand consumer behavior and go where consumers are to market their products. With the wide use of online information and shopping, firms must adapt to the environment and develop a virtual storefront to market directly to consumers (Corley, Jourdan, & Ingram, 2013). Additionally, internet marketing can increase product awareness, help find new consumers, develop new business interest, and improve market penetration across borders (Mathews, Bianchi, Perks, Healy, & Wickramasekera, 2016).

When we talk about a product, its sales and cost is directly affected by each of the components of the marketing mix (Kotler, 1964). As it affects the overall functioning and sustainability of a company or brand, it is very much essential to have a sound knowledge of the marketing mix. Even though with the passage of time, many theories regarding the addition of many components in the marketing mix have evolved (Waterschoot & Blute, 1992) but the foundation was laid with the components generally known as the four Ps, i.e. product, price promotion and place. Gionee, here is being analysed on the very components of the marketing mix.

In this 21st century, it is safe to say, we are stirring in a much more digital and technological society. Authors and scholars Philip Kotler, Hermawan Kartajaya and Iwan Setiawan introduce Marketing 4.0: Moving from Traditional to Digital. In this book, readers are given insight on the fundamental trends shaping marketing, the new frameworks for marketing in the digital economy and tactical marketing applications. The three authors used work from other scholars, past studies and past frameworks to give their audience an abundance of information they need regarding their transition from traditional to digital marketing. Although most of the studies were not actually conducted by them, they are equipped with the tools and resources for

With the emergence in technology companies are going through dramatic transformations and are now adopting a direct marketing approach. Direct marketing is the ability to connect directly with targeted consumers on a one-to-one interactive basis. It has also created many benefits for buyers and sellers. For buyers, direct marketing offers a wide selection of products that a store possibly could not hold all of these items. Through technology customers can look at product descriptions, images, customer feedback, and ratings before actually buying the product. This has created a system for a consumer that is convenient, easy, and private. Since online marketing is the fastest-growing form of direct marketing it has forced eBay to find success where they know they can win. The internet has fundamentally changed customers’ notions of convenience, speed, price, product description, and services (495). For sellers, through direct marketing they can find out about customer’s needs, personalized products, and services to match their tastes (496). In turn, customers can ask questions and volunteer feedback. It also offers sellers a low-cost, efficient, and speedy alternative to broaden their markets regionally and globally. Finally ongoing adjustments to prices and programs create greater flexibility within the company. In just this little period of time, direct marketing has become the primary approach and constitutes a whole model for doing business. Worldwide there are 2 billion

Digital and marketing concept focuses on the referrals that are the fastest, easiest, and most effective way to get the ideal clients .The core concept of marketing begins with the customer the 1st step is to maximize production by using three ways to increase revenue and these are increasing the number of clients, increase the number of transactions and increase the frequency of transactions. The second step is the Geometric Growth for instance if a business gets a 10% increase in clients from 10 different sources that helps with 100% client growth. Step 3 is Borrow Successes .The core marketing and brand concepts are:

George Bacovia University, Bacau, ROMANIA Key words: internet marketing, electronic commerce, trends Abstract: Internet marketing uses the power of electronic commerce to sell and market products. Electronic

Since its release in 1991, Internet revolution has changed the way companies do business and customers & consumers buy products. Chaffey et. al. (2003) defines Internet Marketing as the use of Internet to achieve marketing objectives and support the modern marketing concept. Internet opens a world of opportunities to the organizations as well as customers. It gives customers a much wider choice of products, services and prices from various suppliers. For organizations, it gives opportunity to widen horizons by entering new markets and offering new services thereby competing with larger business. Internet marketing may be used for business to business or business to consumer environment (Chaffey et al., 2003).

People try to using the internet for profit and income. Some people study specially to marketing or network, but it is not enough knowledge. People try applied to the internet, it is working with the marketing. Beneke, Jones, and Malczyk (n.d.) Internet marketing is one way called online marketing or electronic marketing, and it is substantially other marketing event to manage online by way of using internet technologies. It is not include advertising that is present in homepages, but also any types of online activities as social network and e-mail. The appearance of the internet marketing is a digital; it is meaning electronic information to pass in the computer or same device, although naturally it can stipulate within traditional offline sales and advertising. People can show a product in the website. A customer will come to looking the product in internet when they need to buy it.

Pricing- The price of the Product is actually the money which a consumer pays in order to enjoy it. Price is a necessary element of the marketing mix because it determines the company’s profits as well as its life cycle. Amazon adjusted the price of the product which has huge effects on the total marketing strategy, along with this; it also has big impact in sales as well as in demand of the product (Dominici, 2009). This region is actually quite tough region for the company. Because, if the firm is new to the market and yet not create any goodwill for themselves in the market then, is it doubtful that their target market may be willing to contribute huge amount. Pricing helps to frame the views of company’s product in the customer’s perception (Dominici, 2009). Amazon always remembers that a lower amount actually means an inferior product in the customer’s opinion because they compare the product to its competitors. Moreover, the experience as well as the name of the brand also matters into the final amount offering.