Huawei Case Study

HTC’s competitive position is not sustainable. In fact, the disappointing financial performance in Q1 2012 and the increasingly decreasing operating margin all points to a slower growth. Besides the statistics, HTC also face several imminent threats, such as the popularity of Samsung and Apple’s smartphone offering, the increase in competitors in the smartphone market, the shift in market, from operator push to brand pull, and the ongoing patent war with Apple. However there are also opportunities HTC can take advantage of to keep its competitive position. The opportunities are presented in the high growth rate of Smartphone Market, 61% in 2011, and the lack of well made Android Tablet.

The brand identity can used to drive and guide strategic initiatives throughout the firm, to differentiate the firm’s products and create a competitive advantage, to drive the committed to customer, to support the firm’s values and culture, and to support an easier protection of the brand (Danciu, 2010). Apple’s good brand identity strategy has provided supports to its unique position and its products in the global market. Apple has ranks as the top ‘Luxury Brand’ in China and many people are desired to own the products of Apple due to its luxury identity (Kedmey, 2015). Even though Apple has charge high prices for its products to customers, but customers are willing to buy as it provide innovative and better quality of products in terms of privacy, systems, application, and functions which easy to win the customer’s respect and loyalty. The distribution and retail strategy of Apple made it successful (Denning, 2011). There are four main distribution channels for Apple of its products, which are an online store, its retail store, direct sales, and third party wholesalers, which are easy to distribute its products to consumer. The store of Apple is intensive to control the ways that employees interact with customers, scripted training for on-site tech support, and consideration of every store detail down to the pre-loaded photos and music on demo devices. It also creates a carefree and

Another key strength would be its staff. The company was able to draw from a talented and experienced pool of workers within the automotive industry. This was made possible due to the concentration of automotive suppliers located within the Rio Grande Valley both within the United States and Mexico. The company is able to draw from the employee’s vast experience allowing the company

Without efficient resource allocation & lack of communication between R&D and Brands, the conflict between departments generated in following steps. Even more, each steps make overall inefficient resource management.

Microsoft is a multinational corporation of the United States; It specializes in developing, manufacturing, trading software licenses and supporting a wide range of computer related products and services.. In terms of revenue, Microsoft is the world's largest software maker. It is also called "one of the most valuable companies in the world".

HTC start up as a professional original engineering manufacture company (OEM) for PDA and other computer parts in 1999. While it changes its core business from PDA to smart phones, it discovered an opportunity of developing its own brand. In 2007, it brands itself into HTC while introducing the “TOUCH” series. This paper discusses the theory of global strategy for individual organizations and the necessary strategic actions for HTC in order to transfer itself into a leading smart phone company in the

We have selected Huawei Technologies Company Limited for our MIS project. We selected Huawei Technologies Company Limited because this is a Chinese company .At first we selected Citycell (Telecom Operator), but when we visited City cell we learnt that City-cell is now using Huawei product, and Huawei is a Chinese company. We know about the quality of Chinese product. Most of the Chinese product can not make people happy or satisfied. But we found that Huawei now is one of the top positions in the world. This inspired us about the Huawei.

Cisco System becomes a $12 billion high-technology company with over 47,000 employees in not less than 54 countries of the world due to its strategic management policies and practices among which is diverse

Nokia’s aggressive strategy to dominate mobile communication cluster would be the main reason how Nokia could become a world leader in the sector among other reasons. Nokia’s passion for mobile communication industry was great enough to give up more than 40% of its revenue in is pre-owned communication industry to concentrate only in mobile communications. Nokia was also lucky enough to see the possibility of mobile communication early enough to predominate the industry and prevent any competition from

On January 23, 2003, the world’s leading computer networking equipment maker Cisco Systems, headquartered in San Jose California, filed a lawsuit against China-based Huawei Technologies and its United States subsidiaries Huawei America and FutureWei Technologies. In the lawsuit, Cisco alleged that Huawei stole intellectual property by copying its Internet Operating System (IOS) software and its copyrighted user manuals. Cisco also claimed that Huawei infringed on its patents. After numerous failed attempts to resolve these complaints directly with Huawei, which included a cease and desist letter to one of Huawei’s United Kingdom distributors, Cisco decided that a lawsuit was necessary to

Such methodologies enhanced the confidence of customers and users of Huawei products. Such interventions lead to increased profits and productivity of the employees. The workforce was engaged in training and induction workforce that was rewarding to their experience as well as improve on their productivity. Well-motivated and compensated workforce maximizes their productivity in the industry by expressing their talents, creativity and capabilities to meet the organization's organizational goal. Teamwork and good leadership qualities formulated a critical path in the industrial revolution for Huawei. Teamwork ensured that there is a sharing of a common vision and direction among the employees. Effectiveness is enhanced when the management and workforce share a common goal and objective. It ensures that there are no instances their mindset is diverted to unnecessary goals. In addition, it helps in doing things differently if the vision is to be achieved. The move to freeze some of the employees improved the delivery of service since it is easier to manage smaller groups within the

In this following section aims to analysis how Alibaba build its competitive advantage. Alibaba will be analyzing using value chain and then carried out VRIN evaluation.

It has core competency in its industry and has been in the International Strategy for long time. So, next opportunity would be for a Transnational Strategy following the incremental strategy where it should be focusing upon. In order to have it the Integration and Responsiveness should be high. It has successfully addressed the concerns related to CAGE framework by addressing the following concerns

Motorola is a global communications leader that is divided into six business units: semiconductor products sector (SPS), broadband communications sector (BCS), integrated electronic systems sector (IESS), commercial, government and industrial solutions sector (CGISS), global telecom solutions sector (GTS), and the personal communications sector (PCS). Motorola was formed in the late 1920’s by two brothers; Paul and Joseph Galvin, since that time the company has undergone numerous changes. Today they are located in about 70 countries and are still one of the top electronic manufacturers.

Facing the China’s Telecom Equipment industry double-digit grow and becoming the largest telecom market in the world, all leading firms in each subsectors of Global telecom equipment take this opportunity to invest in china. Huawei, a Chinese challenge, was starting its challenge to Cisco insurmountable leadership position in international telecom equipment industry.