Influence Of Digital Media On E-Commerce

The purpose of the website is to advertise its products for people to buy online or in the store. It also gives more information about the store like what it has, how to access the store etc as well as customer support.

Media has affected so many people and the “Digital Age.” The two biggest things that it has impacted are the economy and society. First, the economy is affected because there are many ways to buy and sell off the internet. Websites like Craigslist, Amazon, Ebay, and Etsy have made it easy to buy products. This is known as E Commerce. Businesses can run from their own phones. Now people don't have to go to the grocery store. Even though it takes away from the experience of seeing other products you may need.

The trend toward shopping using the Internet is growing faster than expected (Cramer, 2014). Since Internet has become popular medium for people to shop, more companies then launched online shopping platform. With this new platform, they were able to do sales directly to their customer.

Lubbe (2003) establishes that “E-commerce presents unique opportunities for less developed countries to greatly expand their markets, both internally and externally. Externally, the Internet and other technologies may allow for low-cost international trade, even for small, local businesses. Internally, many groups of citizens who had been considered "marginalized" and "unbanked" may gain affordable access to financial services, and may thus participate more readily in all aspects of the economy.” Since e-commerce opens frontiers and eliminates the long distances now you can buy products that seem imposible to reach the economical impact depends on the industry involved for some can be beneficial such as walmart because they still have physical store and for some others can be not as beneficial.

The web site allows customer to access its products 24 hours a day, 7 days a week in a simple way. Besides supporting online merchandising, single item picking, home delivery operations, and customer service it also allows them to use the web site to retain customers.

In the contemporary society, the use of e-commerce has gained much popularity among many nations globally. This has been enhanced by the use of digital media which, has to a large extent boosted the way such activities are carried out. E-commerce is the transaction by which individuals do the act of buying and selling of products and services through online platforms. This paper, therefore, sheds light on how digital media have influenced the field of e-commerce in the US, France, and German.

Online shopping as a new medium for retailing creates a number of different advantages. One of these is that it is considered to be more convenient to shop online compared to the traditional way of shopping. The convenience at tributes that online shopping provides are less effort, being able to shop at home, time saving and being able to shop at any time of the day.

This study will prove that e-commerce has grown because it adds value to people’s lives. It will show that e-commerce will not disappear but evolve into something even greater than what it is right now.

E-commerce has indeed revolutionized the world, and some of its benefits include access 24-hour operations, providing access to a global market, the removal of the middleman, provides a level playing field, reduces marketing costs,

Electronic commerce, commonly known as e-commerce, refers to “buying and selling processes that make use of electronic technology” (Ebert, 274). With the development of technology, e-commerce becomes increasingly popular and affects traditional retail sales negatively. More and more people would like to buy and sell goods and services through internet. The statistic from Adobe Systems Inc., in 2017 “e-commerce sales are up about 17 percent,” conversely, “the number of people visiting U.S. stores on Thanksgiving and Black Friday fell 4 percent from last year” (Nassauer and Stevens). By considering this percentage, e-commerce has more competitive advantages than the traditional retail industry as it provides customers a more efficient and cheaper way to shop, increases businesses profits by reducing total company expenses, and leads to domestic economic stability and growth.

Options, options, options! Without driving from store to store the consumer can easily compare and contrast products. See who offers the best pricing and have more options to choose from. While a physical store has limited space, the same store on the internet has no space constraints and hence offers a wide variety.

Web based shopping is one of the best parts of the web today. By shopping on the web you will have the capacity to appreciate many advantages, some of which are clear as crystal, others that are not all that obvious. With this article, we will start with the less clear advantages of internet shopping. Many individuals are unconscious that they can spare significantly more cash by shopping at an online retailer. Just as genuine retail establishments are dependably in rivalry with each other, so are online retailers. They all battle among each other with a specific end goal to offer purchasers the best arrangement, so as to draw them to their items.

The widespread application of internet and prevalence of globalization give rise to various influential trends in business context, one of which is e-Commerce. According to (Browne et al., 2004), e-Commerce refers to a commercial platform that allow transactions to happen via electronic devices and digital environment that requires no face-to-face or human interaction as opposed to traditional mode of purchase. E-Commerce is revolutionizing the landscape of modern business environment by offering a convenient, rapid, borderless and timely mechanism for commercial transactions. Moreover, e-Commerce provides an alternative to traditional value chain in which manufactured products need to move through multiple layer of distribution to reach the end-users. In other words, via electronic platforms, suppliers can now access their end customers directly via web-based ordering system without the needs for wholesalers

Secondly, since a majority of the products online are becoming digital, the costs of production, promotion and distribution have become lower for producers. Thirdly, by adopting this strategy, these online merchants earn significant profit by selling small units of obscure items to many customers (Brynjolfsson et al, 2003). Finally, due to the low costs for searching relevant products, customers can access variety of products easily and quickly (Bakos, 1997).

In recent years, e-Commerce has had a profound and irreversible impact upon many industry sectors. We’ve seen the likes of Amazon and Netflix emerge and eliminate their established competitors. This disruptive market force is now beginning to re-shape the Grocery Retail landscape, and rapid change is well underway.