Influenza Vaccination Campaign Analysis

Advertising is a complicated form of marketing, it’s almost like an art form. One must be acutely aware of their audience and what captures their attention, otherwise the advertisement will fall flat. There is a myriad of different ways to lure consumers into buying a product; for example, the Center for Disease Control’s (CDC) managed through a series of advertisements to convince individuals of the importance in getting a vaccination for the influenza virus. It was applied using multiple techniques, namely the methods of universal appeal and association. These techniques helped the CDC to effectively promotes the flu vaccine and get their message across to a wide range of people.

When it comes to the topic of commercials, most of us readily agree that commercials are irritating. Where this agreement usually ends, however, is on the purpose of the commercial. Whereas some are convinced that commercials are meaningless, others maintain that commercials tell a story. Effective commercials are repetitive and illustrate a story. Marketers use rhetoric marketing, the art of persuasive speaking and writing, when persuading an audience to buy a product. Rhetoric marketing is especially effective through the illustration of a story. It is effective because the marketer is able to relate to the consumer with a story or message. Advertisers also use the appeals of logic, credibility, and emotions to intrigue interest in a company. Coca-Cola’s advertisement, “Falling,” depicts the product as a confidence building companion suitable for young love through a series of logical and emotional appeals that visibly promotes the brand’s credibility.

What captures the attention of people when they view an advertisement, commercial or poster? Is it the colors, a captivating phrase or the people pictured? While these are some of the elements often employed in advertising, we can look deeper and analyze the types of appeals that are utilized to draw attention to certain advertisements. The persuasive methods used can be classified into three modes. These modes are pathos, logos, and ethos. Pathos makes an appeal to emotions, logos appeals to logic or reason and ethos makes an appeal of character or credibility. Each appeal can give support to the message that is being promoted.

The first advertisement in the Centers for Disease Control campaign focuses on parents with young children and why their children need to get vaccinated. This advertisement shows a father hugging his young daughter, and it states "NO FLU IN MY HOUSE.". This is an example of Universal appeal, because it displays a father

Every year, millions of people start talking about the influenza virus and getting their vaccines as the flu season approaches, which starts around the October-November period and reaches its peak between December and March. Therefore, public health officials around the world- and in the U.S in particular- are constantly challenged by properly preparing for the annual influenza dilemma, given that this viruses, and other respiratory viruses, are a serious health threat to the U.S population and the world as a whole. Furthermore, what makes the influenza virus even more challenging to control is that it can mutate rapidly and reassort to form new strains, having the ability to reside in multiple animal hosts. In fact, many scientists and researchers have been doing in-depth intensive research so as to understand the mechanism behind this unique characteristic of the virus, try to find new ways to control it, and explore different areas of protection and vaccination.

One particularly effective ad in the campaign involves sharing music instead of the flu. This ad targets young adults, many of whom enjoy listening to music together. When young people see this ad, they think of how easy it is to share music. The ad uses the association strategy to make the audience think that sharing germs is just as easy to do. This ad is effective because it takes a common practice of youths and associates

Annually there are a number of children who contract the influenza during the influenza season that results in an increase in costs in pediatric office visits and antibiotic and other medications consumption and also in a significant increase in absences from school and work. Thus influenza vaccination of children can help reduce the number of visit to pediatric office,  hospitalizations, and help prevent the spread of influenza in the wider community. Moreover vaccinating children is cost effective when considering all the cost of treatment for influenza and its complications. Therefore yearly vaccination of children with the inactivated influenza vaccine save  parent money and time away from the pediatric clinic. Influenza vaccine does not

In the first ad we get a graph that shows us how many people got vaccinated in the 2013-2014 flu season eliminating their chance of infection drastically. The advertisement draws upon the fact that many other people have been vaccinated which prevented them the suffering from the influenza virus. The audience that is addressed in this ad is a general appeal due to the fact it does not directly address a demographic. Overall the audience gets a visual explanation showing that a line of all the people who were vaccinated would stretch from Oregon to Maine, 7.2 million.

The CDC influenza awareness campaign is exactly that, informing people about the influenza flu vaccination is and has always been a big if not the main part of that campaign.Each year, the CDC sponsors a national awareness campaign to educate the local people.The CDC’s mandate is to inform humans with poor immune systems about the importance of vaccination and provide them with helpful information on how and where to get a vaccination. The CDC takes out ads across all platforms including radio, television, magazines, and billboards even peoples own experience with the vaccination.

In “Propaganda Techniques in Today 's Advertising” by Ann McClintock, the author discusses how Americans are being brainwashed by advertisements and the different techniques they use to catch our attention. Ads are simply everywhere we look, it is impossible to get through the day without seeing one. All advertising companies put tons of research into how consumers spend money or even vote. Once these companies finish their research, they create advertisements that appeal to the masses. The basic propaganda techniques that McClintock writes about are Name Calling, Glittering Generalities, Transfer, Testimonial, Plain Folks, Card Stacking, and Bandwagon. Each one of these propaganda techniques is used in specific ways by advertisers to sell their product or service to consumers. I have selected a political ad which uses the Glittering Generalities technique, a coffee ad that uses Transfer technique, a soda ad that uses the Testimonial technique, and a soup ad that uses the Name Calling technique.

One public campaign that I believe is effective is the annual Flu vaccination, especially in elderly people. Every year many elderly people died because they get sick with the Flu. The government in conjunction with many pharmacies have TV and radio campaigns encouraging not only the elderly but everyone else to get a Flu shot.

An implementation plan is a management tool that breaks down a proposed plan into identifiable steps in designing and starting a project. Creating an implementation plan is very challenging; however, a well-designed one is a roadmap to success. Furthermore, implementing a change into an existing program is never easy because many staff members will resist and not be comfortable with the new plan. Nevertheless, change is an inevitable part of business and organizations should prepare to meet the challenge of adapting the quality of their product to match the needs of their customers (Richard, n.d.). This paper will provide an implementation plan for the proposed solution about how to increase influenza vaccination

Each year, there is an estimated 36,000 deaths associated with influenza, about 1,250 from the United States. Influenza (also known as the flu) is a highly contagious respiratory illness that attacks the upper respiratory tract. In some cases, it can cause a mild to severe illness, but in other in others it can lead to death. Many try to eliminate getting the flu at all by getting an influenza vaccine. The influenza vaccine has produced controversy all over the United States, as some say it is highly dangerous, while most medical professionals strongly advise it. Although it may be the greatest chance of not catching influenza, it can come with serious complications and side effects that can damage or even kill a person. The current debate on the topic questions whether the vaccine is safe, if it’s necessary, and if it actually works.

The game is kind of an interactive documentary cartoon simulator that takes the player into a historical virtual trip starting from primeval diseases’ era, passing through four distinctive timelines ages till our nowadays modern time while interactively reciting the discovery and the development of the vaccines’ processes to save the human race.

The viewer sits on the couch, nestled inside a cozy, warm blanket with a large bowl of buttery and salty popcorn on his lap. His heart starts racing as the movie reaches its climax. Just as his lungs stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that he’s seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal messages to viewers. These different techniques have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience.