Internatnional Business Plan For Developing a Mobile Phone Product

Another element would have to be budgeting, like anything in order to market something you must set a budget and not go beyond that budget. To get the best advertisement or promotion would

Following an economic analysis on the company Quasar Computers, based in the computer industry to understand pricing strategies and market competitiveness. First, identify the pricing strategies and price in each market structures: monopoly, oligopoly, monopolistic competition and perfect competition. Second, we describe the relationship between technology, research, development and economic efficiency and then justify the investment in these areas to maximize the economic benefits in each of the market structures. Third, identify potential risks and negative consequences of the selected solutions in different markets. Fourth, explain the global market will face more competition Quasar. And fifth, we discuss trade policy

Competing in overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market space.

| * Retailer may not put extra effort to sell the product quickly, as he would have already received his profit margin. * As mentioned in the case “Daft” is expected to launch his product in January’09, the retailer may promote Daft’s product more if received extra margin than GCP. * The retailer may not sell the product at lower rate during the promotion period and keep the margin with him. * The retailer may keep selling the product at promotional price even after the promotion week is over. This may damage the brand value of the product.

Rivalry in this industry is very high with very large companies dominating the market, there also

Innovative products are always being introduced using more advanced technology each day. Older technology is therefore getting outdated at a very high rate across all sectors in the economy. Aimed at outdoing competitors, many companies have turned to innovation, research and development which have brought about improved levels of technology. The rate of technology advancement globally varies with each country that General Electric has invested in as they vary in terms of resources available. Among the countries with the highest rate of technology advancement are United States and Japan which General Electric has ventured into (General Electric, 2009).

Factors that can affect the growth phase of an industry are the amount of capital, that is crucial to the marketing strategies. A marketing strategy at several times is the most important aspect in this phase, it will permit to differentiate a firm 's offerings from other competitors within the industry. It is needed budget to focus in marketing campaign but also to

The X6 is at the beginning of the growth stage of the life cycle. This means that sales should be accelerating still, and that there is sufficient room for future growth. The X7 is in the introductory stage of the life cycle. Almost all of the potential market share for this product is in the future. Over the course of the next few years, these two products have the strongest growth potential, the X7 especially. In addition, R&D expenditures in these products will have more results than for the X5, because there are more potential future sales available.

It is accepted that technology is improving with high speed, products features are increasing and cost is decreasing but current industry is itself is improving quality of its products. It feels no fear of substitute of current products. When any new feature is added in current products, customers tend towards new one but it does not effect on industry.

Reach as many potential customers as possible by finding an efficient balance between advertising and its media types as well as PR and its media types.

1. (a) The advertising campaign that increases sales significantly would increase the value of the firm. This is the case because the more sales a firm has the more profit it can make. It can also raise the price per item being sold as there is a high demand for the item. However, this value increase might be short-term and the firm should avoid making any drastic changes. According to Nariman K. Dhalla, advertising should increase profits overtime, managers should use advertising as an investment to evaluate customers’ buying tendencies by analyzing the firm’s past performance (1978). Therefore, to secure an increase in profit, the firm would need to note the advertising campaigns that have worked and change them to keep up with the changing customer.

* Advanced technologies: the rapidly technology development makes it difficult to competitor to enter the market because competitor needs to acquire this technology prior to enter the market.

Advertising. Research shows that the more advertising is done for a service or product provider the more increase in sales there is. This in turn leads to the increase in the market share and optimization of profits.

In a way to make a fairly successful research, it has been decided to present to the market and describe our potential actions in terms of target market, product positioning, market segmentation, customer buying

Innovation is a vital ingredient of business success. Free market economics depend upon companies competing with each other in the marketplace and trying to close any lead established by another company. In terms of selling products, companies must continually introduce new products to prevent their more innovative competitors eating away at their market share. In more recent years, the pressures to innovate have grown. As manufactured products have become more global, the competitive pressures from overseas companies have increased substantially. This is not only a threat from the multinational industrial giants. International licensing agreements can spread products around the world through networks of small or medium sized companies. Looking over your shoulder requires much longer vision that it used to. To make things worse, the average life span of products is shrinking fast. New technologies, such as CAD, rapid prototyping and