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Jirotmontree's Counterfeit Study Essay

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Jirotmontree’s counterfeit study (2013) is anecdotal due to the small sample size; however, it is noteworthy since the results correlate with the results of the study by Ramasamy et al. Values and Attitudes Values and attitudes are a vast array of individualist morality conventions. Webb and Wong (2014) define values as a core belief system that guides behaviors throughout the situational continuum thereby affecting one’s attitude or perception of the situation. Furthermore, Webb and Wong continue the explanation of the concept by citing Kahle’s (1983) list of values: “self-fulfillment, self-respect, sense of accomplishment, being well respected, security, sense of belonging, warm relationships with others, fun and enjoyment of life, and excitement”

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