Jordan Maleh Interview

The article responds to the debate about if college athletes should be paid on top of their scholarships/benefits. Critics of college sports argue that these student athletes are being exploited because it is possible for schools to generate revenue from TV contracts and other beneficial arrangements. Ackerman and Scott, both commissioners of a conference/sport, respond by stating “College is a time from learning, and college sports provide young men and women alike a chance to learn, grow, graduate, and achieve great things in life.” The purpose of this article is to educate the audience, critics of

The business of sports is one of the fastest growing industries in the country. All over the world, many people participate as players and spectators in a variety of sporting activities, creating opportunities for the marketing of a company’s goods and services. An important part of the business of sports is sports marketing, which revolves around understanding consumer behavior and motivating target markets to purchase goods and services. Sports marketing at Clemson University has many different aspects ranging from sports and technology and sport law to sponsorship and sports economics.

Sports of old were merely competitive activities rooted in heroism and romanticism. Sports activities today, however, have no such innocence or simplicity. Currently in America, the activities that make up our sports culture is not only the competitive events themselves but the processes and issues that underlie and surround them. Entwined in our sports culture is the giant business of mass broadcasting. Indeed, sports and the media go hand in hand like peanut butter and jelly, like Mickey and Minnie, Darth Vader and Luke. They are intertwined and depend on each other to continue to grow. Sports media includes television, radio, magazines, newspapers, books, films, and, now, most importantly, social media devices provided by the

In the collegiate world of sports, basketball has become an increasingly recognized sport among African Americans, predominantly males. The hope of any young basketball player is that one day a scout will come and recruit them into stardom The question that presents itself as a problem to the lucky few who are chosen to go professional, is whether or not an education is more important than a million dollar shoe deal, “The NCAA's (1998) annual six-year study reported that only 33% of Black male basketball players graduated, (Chronicle of Higher Education, 1999). Individually, basketball reported the lowest graduation rate in all divisions,” (Robinson, 2004:1). Basketball players have become so idolized in the eyes of young

The ugly truth behind the money machine that is college sports is that, every year, college athletes are deceived by the institutions the compete for into making them millions of dollars, with relatively little in return. Athletes are said to be given a chance to attend college and to attain a free college degree. However, research has shown that this is not completely true for two reasons. For one, the student athlete will spend most of their time in preparation for competition. Secondly, what education the student athlete does receive hardly serves them outside of maintaining eligibility just so

Zach Schonbrun’s article “N.C.A.A. Ensures Athletes Will Get All They Can Eat” is found in the New York Times, a popular daily newspaper published in New York City. While its website is one of Americas most popular sites for the news. Considering his article was found in such a popular source his intended audience was literate, educated people, who are interested in current affairs, politics, and the arts. Also readers who are interested in the field of college athletics but are not experts on the topic.

In writing to specific audiences, this research will be focused towards giving information to student athletes, college fans, and athletic departments across the nation. The research will focus on whether student athletes receive what they should rightly receive now or do they deserve more and if so how does that work from an athletic department

In recent years, collegiate athletics has evolved from the original spectrum of rivalry competition into a business model that focuses on branding and expanding markets. According to Stephanie Harrison-Dyer (2011), “Sport is too much a game to be business and too much a business to be a game” (p. 1). Although competitive sport has contributed remarkably to human culture, the increased popularity of sport and sport enthusiasts has generated a greater concern for moral and ethical conduct among athletes (Harrison-Dyer, 2011). With increased pressure on administrators

Throughout the Michigan Sports Business Conference, undergraduate and recently graduated students were able listen to an impressive list of speakers speak about the sports industry and the digital age. This conference was able to create a smart and innovative agenda where various facets of the sport industry were discussed. Since people are extremely passionate about sports and would love to work in this field when they graduate from any university, MSBC put together this conference to attract top sport executives like Jaymee Messler, Erik Sorenson, and David Bowman to educate and develop the potential leaders of this industry. While every speaker and panel was fascinating to listen to, the speaker that was most captivating and alluring was the final speaker of the day, Jaymee Messler.

I had the pleasure of interviewing Felicia Crump who is the Chief of Staff at Harlem RBI. Her upbeat and welcoming attitude made talking to her very easy. From growing up in central New Jersey to attending school in New York and then UConn, Crump has been able to open many doors in her professional career. Though she was not always interested in Sport Management, sport was always a big part of her life, as she was a starter for Hobart and William’s women’s soccer team in upstate New York. While playing collegiate soccer, Crump was studying art history and graduated in 2002. She spoke about how there wasn’t a huge demand for jobs in art history and there were even less when she graduated. While trying to look for jobs she landed a position at

A Sports Management Degree offers a wide array of job opportunities and possibilities. Sports management careers are popular due to the passion many people have for athletics and it allows non-athletes to work within the sport field. One aspect to note is that there are 3 main segments within this field. These include; sports performance, production, and promotion. Each offer unique opportunities in the athletics field. A performance career would be a Recreation Worker, a production career would be an University Athletic Director (A.D.), and a promotion career would be a Sports Event Planner. Ultimately, after analyzing all 3 sectors, the production segment distinguishes itself in terms of size and scope, growth trends, and it allows the non-athlete the most opportunity to direct and guide University athletics.

As an Accounting major, I am very interested and have become fond of learning about the varying business aspects within the sports industry. As a result, I decided to conduct my interview with a professional that is associated with the business operations of athletics. The person that I interviewed was Dawn Reynolds, the Senior Associate Athletic Director for Business and Finance here at the University of Miami. After initially getting in contact with Ms. Reynolds a few weeks ago, I was finally able to meet with her briefly and conduct my interview on November 30, 2010, in room 261 in the Hecht Athletics Center. Just to give a bit of background information about Ms. Reynolds, she is from Elmira, New York and now

This article continues to explain that once a sports marketer creates a product and advertises it on a small scale, “Sports marketers get ahead by gradually representing bigger, more important and more prestigious sports teams, companies, associations, and athletes.” In other words, sports marketers need to have a plan of action to promote their product on a larger scale over time. Also, sports marketers spend much of their planning on the aspect of promotion. Mihai verifies that the category of promotion serves to prove that the product is desirable through advertising, sales, sponsorship and public relations. If a sports marketer follows these planning steps, his/her work will lead to a successful product with a large margin of profit.

Sports’ marketing is becoming more readily known as the vehicle that drives the sports business to success. It is “orientated toward consumers and about thinking, deciding and acting in terms of the final consumer. You have to know who your consumers are, what they want and need and use this effectively as a sports marketer orientating the drive more toward the market, not the product (Sports Marketing: The motor that drives the sports business

The career of a sport management professional offers a large number of various positions. One such career is that of a director who specializes in promotion and development. “Promotion and development directors are hired by sports teams and school athletic programs to design and implement promotional campaigns that will increase ticket sales” (Sports Management 1). The biggest part of their job is to provide a profit for the organization they are working for. Directors set up opportunities for the sports team to make money off of sponsors. They also set up deals with advertisers to pay a sum of money in exchange for their ads or products to be listed or shown at their sporting event (Sports Management 1). Good advertising and production of cash flow go hand in hand while promotion directors try to help them to succeed. Development and promotion directors play an important role in developing a profit for their organizations.