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Kindle Analysis Essay

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I chose to analyze Amazon's webpage, specifically, their Kindle page. The Kindle is an electronic reader device that functions as both a tablet and a computerized version of a book. The website for the Amazon Kindle appeals to the nostalgia one has of reading books, as well as the tech-savvy advantages of the world we live in that seem to appeal to the majority of us. The design of the product is sleek, simple, and easy to use, while the website for the product is informational without being overwhelming. The Kindle and its website use devices like color, alignment, simplicity, similarity, and other convenient and helpful design aspects to give consumers all the joys of reading without the traditional limitations of a normal book. (Figure 1) Figure 1: The Kindle is designed to give readers the familiarity of a book, plus new technological advances. There are several rhetorical strategies employed, including …show more content…

The principle of contrast is most clearly seen in the various types of font and size used to emphasize headings and concepts of importance. Each of the largest headings summarizes the following text in a catchy and concise way. Beyond that, each subsection is bolded, discussing sections of interest that fall within the broader headings. Alignment adds to this appeal because it gives an aesthetic quality to the text that is easier and more pleasant to read. The use of images and visuals is a consistent theme throughout the webpage, and it adds to the design quality in that consumers are more easily able to place themselves in the role of Kindle users, imagining themselves, like the people in the images, happily and relaxed while reading a good book from their Kindle's library. In addition, these images add color and vibrancy to an otherwise black-and-white textual format. They help to break up the monotony and keep readers

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