Kudler Fine Foods - Benefits and Drivers Proposal

Kudler Fine Foods would need to first analyze their current situation. This would need to incorporate the owner and managers to get an accurate analysis. Some of the items that might want to be evaluated are financial statements, strengths and weaknesses of products, major competitors, outside threats (demographics, economic trends, and customers), and any other items that may present themselves (MacVicar, 1996).

Kudler 's Fine Foods has been in business for over 15 years. Staying in business in this economy is impressive. Kudler’s has done everything necessary to grow and continue to be a productive company in the last 15 years. The products and merchandise that Kudler’s sells are perishable food and wine products that continually need to be monitored and inventoried to make sure that the product is always fresh. Kudler 's stakeholders are the staff, customers, suppliers, banks and the owner herself.

To inspire customer loyalty and respond to customer shopping preferences, the Sales and Marketing department of Kudler Fine Foods is initiating a Frequent Shopper Program to track customer purchase patterns and provide shopper incentives through a loyalty points program. (University of Phoenix [UoP], 2007). Specialty items are more important to Kudler customers than the price of items, so instead of providing everyday discounts for purchase frequency, Kudler has partnered with a loyalty points program to reward customers with redeemable points for high-value gift items, airline upgrades or other specialty foods. "Building unique rewards programs that differentiate the brand--along

Kudler Fine Foods and Wine is a food shop which was started in 1998 by Kathy Kudler, the owner. Currently, the owner has expanded his business to three different locations. The business provides quality and various varieties of food and wines. It is evident that the company has experienced a notable growth, and it is expected to develop even more in the near future. Similar to other organizations, Kudler Fine Foods and Wines can have critical events, which can jeopardize the reputation of a company on the face of the media.

Times are changing and stores like Whole Foods and Trader Joe’s are becoming more popular. People are looking for healthier options and Kudler is not focused on that area. “Our customers are focused on the cooking and dining experience rather than the health conscious lifestyle” (Strategic Plan, 2003). There should be some diversity at Kudler without losing the focus that has made them successful. Assuming that stores are more focused on the types of food they carry rather than the gourmet experience is also a mistake. As a food retail business, the store should cater to a variety of tastes, so that it does offer that great cooking and dining experience for everyone.

Customer satisfaction appears to be one of the most important factors influencing the strategic planning of Kudler Fine Foods. Kathy Kudler’s vision to create Kudler Fine Foods was formed due to a need she desired that was lacking in her community. The vision, of course came to fruition, and as the strategic plan was developed in 2003, it was to focus on future growth and development of enhanced services. All aspects of the store provide guarantees and emphasis towards customer satisfaction and retention. Kathy Kudler realized then from the beginning

Kudler Fine Foods is an epicurean grocery store for the connoisseur in which noteworthy growth with a focal point on increasing revenue, advancement concerning the effectiveness of operations, and shortening the consumer acquisition cycle is Kudler’s main objectives. Enclosed in this term paper is the significance of marketing research pertaining to the expansion of Kudler Fine Food's marketing line of attack and identification of the regions in which Kudler calls for additional market research is necessary. In addition, a comprehensive analysis concerning the value of competitive intelligence and breakdown with relation to the improvement of Kudler Fine Foods marketing strategy and tactics is scrutinized.

Kudler Fine Foods offer a bakery and pastry department, fresh produce, fresh meat and seafood department, cheese and specialty dairy products, condiments and packaged food along with fine wines from around the world. Their mission statement is about providing the best product and customer service possible giving the customer a delightful and pleasing shopping experience.

Kudler Fine Foods is in a position to use its information technology, marketing strategies, and sales plans to create a prominent place in their niche market. Focusing on internal and external environments will help Kudler formulate a successful plan for the future and prepare for the changes that occur in such a diverse platform of partnerships, contracts, suppliers, and customers. Having a sales plan in place shows forward thinking of the management team. Planning is the most important part of being a successful enterprise and now that Kudler has three stores they are in a position to evaluate where they are and develop their future.

This paper will assess how changes in technology have created business opportunities for Kudler, identify the pursuit of Kudler’s generic strategy, identify tactics Kudler should implement to realize that strategy, and describe how Kudler Foods management can continuously scout the fine foods grocer industry for ideas that will allow it to update its

assignment refers to Service Request SR-kf-013, Develop Requirements for Kudler Fine Foods Frequent Shopper Program. Similar to the individual assignment, please ignore the “Expected Results/Impact when completed” section of the service request and focus your answer on addressing the items listed below. A link to the Virtual Organizations can be found on the course Materials page.

The Kudler Fine Foods is located in the metropolitan area of the San Diego. It is a local upscale specialty food store. The very best imported and domestic foodstuffs are stocked in all the stores of this company. The Kudler Fine Foods has five departments, namely: Fresh Produce, Fresh Bakery and Pastries, Condiments and Packaged Foods, Fresh Meat & Seafood and Cheese's and Specialty Dairy Products. The founder of this company is Kathy Kudler. She got the idea of an upscale epicurean food shop while she was buying grocery for gourmet cooking. The first Kudler Fine Foods was opened in the year 1998. It has now become a virtual organization. This essay is purposed to change the management within the accounting department of this company. The dimensions of the suggested change process, its advantages and benefits for both the company and its employees are discussed.

Kudler Fine Foods (KFF) is a California-based provider of a variety of high end foods, both local and from around the world, founded by Kathy Kudler in 1998. Since the opening of the first location, Kudler has opened two more locations in the San Diego area; Del Mar in 2000 and Encinitas in 2003 (About, 2011). As a growing business, Kudler’s needs are constantly changing, especially in terms of the company’s information technology and information systems. This paper will discuss the needs of the company in regards to business operations and accounting, as well as discuss the strengths and weaknesses of the systems currently in place. Based on the current technological opportunities,

Kudler Fine Foods is looking to expand into the catering business. This expansion will take some resources to get this part of the business. The company needs to assess its current position in the market to be able to support the stress on the business as they develop their service. How will they need to understand their marketing mix of product, place, price and promotion? Will the new service of catering need to provide an adequate pricing structure so that it will be able to compete in the market without putting a financial drain on the whole company? The company will also need to market

Kudler offers a range of products through their retail locations as well as a service offering that consists of catering services. The products that Kudler sells consist of gourmet and specialty products that are typically hard to find. Therefore Kudler operates in a fairly narrow market niche.