Lego Rhetorical Appeals

Rhetorical appeal is intended to persuade individuals to think a certain way, conduct themselves in a certain manner, or the purchase particular products. Unlike speech in which an individual relies on their persona and content of speech to get their point across to an audience or consumer, advertisements use images to enhance the impact and appeal of logos, ethos, and pathos.

Ethos, pathos and logos are all rhetorical strategies that are used and studies today by many writers and students all across the world. They are there to persuade and appeal to the readers thinking. Ethos is the ethics used by the writer which is most often appeal to the reader through credibility. Pathos is emotion, so it is the appeal to the reader through emotion in the writing. Lastly, logos which is most often known as logic, therefore, it is the appeal to the reader through the use of logic throughout the writing

The four texts that I have read seem to all use a variety of rhetorical appeals. After analyzing them, I noticed each had a speaker, an occasion, an audience, a purpose and a subject. Not only did they use “SOAPS” but they also used ethos, logos, and pathos to strengthen their speeches and to really connect with the audience. They proved that they’re credible, then they used sources and quotations and eventually they hit the audience with emotions.

According to Aristotle, ethos means that the persuader convinces someone else of their character or credibility or appeal to ethics; pathos means the persuader convince the audience of an argument by creating an emotional response or appeal to emotions; and logos means that the persuader is persuading an audience by reason or appeal to logic. Ethos can make a person sound fair or unbiased, person could also introduce their expertise or pedigree, and a person could use the correct grammar and syntax when it comes to using the appropriate language. Pathos can make an audience feel sympathy from the persuader or to make them

Logos, ethos, and pathos are essential components used in advertising. By learning to recognize logos, ethos, and pathos in advertising, we are able to understand the message and what is being portrayed. (Albert et al, 2014), suggested that Aristotle postulated that a speaker’s ability to effectively convince an audience is constructed on how well the speaker appeals to that audience in three different areas: logos, ethos, and pathos. These appeals together form what Aristotle calls a rhetorical triangle.

Have you ever tried to persuade someone to see something in a specific way? If so, you may have utilized the three rhetorical appeals, logos, ethos, and pathos. Rhetorical appeal or rhetoric is something students learn about in an English or Writing class. Rhetoric is a subtle way to make writing appear cohesive and engaging. According to Lynn Troyka and Douglas Hesse, there are “three central principles of rhetoric- the persuasive appeals”(18). The use of rhetoric in advertising is used to help the advertisers to appear more professional to consumers, and compel viewers to comply with the goals of the advertisers. Two other tools advertisers use to entice viewers are the design and color of an advertisement. The "Charity Water: Imagine" ad uses advertising tools such as rhetoric, design, and color to achieve a desired response from consumers.

Aristotle has an idea that there are three rhetorical appeals people can use to persuade someone else – ethos, pathos and logos. Each of them is very useful and the persuasion will be most effective when three of them are all used. Amy Tan used all in “Mother Tongue.”

Ethos appeals to credibility. In Mother Tongue, Tan builds ethos in her first sentence by writing, “I am not a scholar of English or literature”, and then in the next paragraph she says, “I am a writer”. These contradict each other and by writing this she gives her audience the perception that she’s humble and therefore gives herself credibility because she doesn’t sit on a pedestal. Nobody respects somebody who’s full of themselves and think that they’re better than everyone. Pathos appeals to emotion. Tan evokes emotion in the end when her mother says to her, “so easy to read”. Her mother is referring to the book Tan wrote specifically to appeal to her. Emotions of happiness and pride are evoked because she was successful in making something her mother could understand. Logos appeals to logic. Tan appeals to a sense of logic by convincing her readers that there’s no “correct” English, rather it’s how we use the language to get our ideas across. This is her whole idea of her story and she uses facts and analogies to help support it (Tan). Rhetorical appeals are used everyday in numerous ways often to make a person believe

In many papers you will notice different types of persuasion that help the writer to give a reader a better of understanding of the paper. These types of persuasion are called rhetorical appeals. Each appeal has its own ability to give to the writer's paper, ethos is the credibility of the work the writer is using, pathos is appealing to the audience’s emotions, and lastly logos is the logical appeal. When writing a paper a person generally uses at least one rhetorical appeal to persuade their audience.

In her article, Schulz uses three rhetorical appeals. These appeals are called Ethos, Pathos, and Logos. Aristotle, the Greek philosopher, created these terms to refer specifically to the different ways they appeal to the reader. Ethos is used to establish credibility, Pathos refers to emotion, and Logos is the appeal to logic.While the article is packed full of history, science and facts, it’s the appeal to emotion that really draws in the readers and instills curiosity and a desire for action.

Upon reading Zittrain's essay "The Case for Kill Switches in Military Weaponry", I found that the author used all three rhetorical appeals, which are ethos, pathos, and logos. The first one that I noticed while reading is logos. After looking for the definition, Logos is an appeal to logic and it's a way of persuading an audience by reason. In the essay, Zittrain said, " There is a reason tank operators start their vehicles with a switch requiring no ignition key or code—it is too easy to misplace or become separated from keys on a battlefield, even at the cost of unauthorized access". The author used this logic to explain how tank operators always use a switch that requires no ignition key or code to prevent hackers, same as the example of

Rhetoric appeals is something that we use in our everyday life and sometimes without even knowing it. Sometimes it can be hard to tell which rhetoric appeals are being used by the speaker, but once you can identify them you cans see how the speaker is trying to persuade you based on what rhetorical appeal they are using. Many writers have use rhetorical appeals as a way to make make the audience feel what they feel, in an act to persuade them to once side. That can be seen a lot in persuasive writing.

Many writers use several diverse ways to persuade readers into believing them. Some writers may tell a story, provide facts and information, or other ideas to encourage his or her reader to agree with the argument. Aristotle’s rhetorical triangle describes three diverse appeals: logos, pathos, and ethos. Logos is based on facts and reasons explaining logical arguments that rely on information and evidence. Logos is built with enough evidence, data, statistics, and reliable information. Another type of appeal is pathos, which attracts the reader’s emotions and feelings into the work. Many writers who use pathos tend to write about their personal experience and by diction and tone. In addition to logos and pathos, ethos corresponds with

I totally agree with you. Their mission statement fits perfectly to Lego company. Creativity is very important and developing this since a young age is good for kids and later for an adult because they bring it to their adulthood life. I really like that kids and adults play with Lego. They can make friends with people that love legos the same as they do which helps with building relationships which are a great skill to have in life. The other things about this blocks is that is not on the scream and people have a physical object to play

The LEGO’s we know nowadays were not what the original LEGO's looked like. Back in 1932 LEGO's were toys made out of wood and were not even connector toys like the ones we have nowadays. In 1949 they made the first plastic connector bricks but still continued making it’s wooden LEGO toys. Nowadays LEGO’s are made out of only plastic. The LEGO toys now are made into more shapes and more figures and sets than the few sets that the company originally started out with. LEGO’s have changed our lives because they help developing minds grow. LEGO’s are an old invention that has changed kids life and has supplied generations with a toy that is fun for