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Mobile Telecommunications Questions 1. What was the fundamental opportunity that Adesemi and Celtel saw prior to entry into African markets? The fundamental opportunity that Adesemi and Celtel saw prior to entry in to Sub Saharan African (SSA) markets was namely to serve a market with astronomical and pent up demand. In 1995 there were 12 mobile phone subscriptions for every 100 people in the U.S but only one per 1000 people and one fixed telephone line for every 100 people in SSA. (Exhibit 1) These markets prevented a massive opportunity for companies looking to access more than 600 million people by bringing affordable telecommunications, while at the same enriching the lives of the poor. A large growing population, already 512 …show more content…

Adesemi would have nothing to do with bribery. It’ll be easy to find industry reports on corruption, lack of transparency and red tape in Africa 3. What strategies could Adesemi have applied to overcome its operational problems once they occurred? What strategies might the company have applied prior to its investment? Once operational problems occurred: Straight from theory: Making culture work for marketing success: Embrace local culture BUILD RELATIONSHIPS Employ locals Help employees Adapt to local market Im sure it would be easy to find an article about the culture in marketing there’s probably stuff in the articles we already have In Practice: Perhaps World Bank should have been involved earlier, that way the relationship between Adesemi and TTSL wouldn’t have broken as a result of that mediation. Developing a partnership with World Bank earlier on in the piece would have meant more stability More sound research in to partners during ongoing partner crises, and also with competitors, obviously with ex TTSL employees establishing TCC, there could have been a relationship developed so that it didn’t come to years of waiting etc Before investment: Straight from theory:

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