Hollister Essay

How effectively do Canadian businesses and government engage together to promote a shared vision and agenda in the global business environment? Do Canadians strike an effective balance between private sector pursuit of global business and public sector support and enablement?

In this report I am going to define the meaning of Globalisation and assess the impact of globalisation on the way the business operate.

Esquel, one of the leading cotton-shirt-manufacturers in the world came from China and it supplies lots of clothing brand such as Banana Republic, Tommy Hilfiger, Hugo Boss, Brooks Brothers, Abercrombie and Fitch, Nike, Nordstrom and Lands’ End, in addition to private companies (Plunkett Research, Ltd.). However, due to the high demand of the US apparel stores for Chinese products, the low cost, which was the main reason why raw materials are being purchased from China, have increased. China’s competition is huge, with Vietnam, the Philippines, Malaysia and Sri Lanka also producing material at cheap prices (Plunkett Research, Ltd.). The US apparel stores can instead purchase from these other Asian countries. It is hard to determine the exact number of suppliers in this industry; but, in general, majority of them are in Asian countries that can provide low-cost raw materials to US-based apparel stores. Therefore, the US apparel stores may acquire higher net profi

The global women’s clothing industry is expected to exceed $621 billion in 2014, marking a 12% increase in five years, reports MarketLine. Clothing retailers account for the largest share of the market at almost 65% in terms of value. We will first seek customers locally, but will increase our range as we build our brand and are confident in our image.

The western fashion market is making a rapid move toward the eastern hemisphere and into Chinese territory. While activewear is becoming highly popular in the United States, expensive jean producers are looking toward broadening their consumer market. Brands such as American Rag Chie, RtA, and AG are quickly developing strategies to sell high quality jeans to China’s large economy.

The organization is global and participates in most national markets so if it is not currently stateless, it is well on its way to being stateless. Ghemawat (2011) “reckons” that a large majority of the top executives at GE are Americans which may simply be a side effect of the corporation having been founded in the U.S. and headquartered in the U.S.

In 1964, a company named “Blue Ribbon Sports” was founded by a track coach, Bill Bowerman, and one of his runners, Phil Knight. Bowerman wanted a lighter and more durable shoe for his runners. So one day, Bowerman created a waffle-like pattern on the sole of trainers to help athletes grip running tracks using his wife’s waffle iron. For a while, these new shoes were sold and distributed from Phil Knight’s car trunk. In 1971 In 1971, the company “Blue Ribbon Sports” was now named “Nike”. Nike was named by an employee and means “the goddess of victory”. The logo was created by Carolyn Davidson, also in 1971. Nike Swoosh introduced their first shoe in 1972. Throughout the 70s and early 80s, Nike revenue steadily arose going from $28.7 million in 1973 to $287 million in 1983. A special year in history for the company, in 1984, Nike was able to offer, convince, and sign rising basketball star Michael Jordan.

In 1996, Kevin Plank started it all off in Washington DC in his grandmother’s basement. Until finally in 1998, Under Armour moved to a new headquarters and warehouse in Baltimore. Plank began to conquer a share of the sports market by producing high quality sport shirts, which could adapt to sweat, climate, and other hush conditions. After achieving great results in two years, Under Armour introduced footwear and many other sports product goods in order to remain conquering market share from giants as Nike and Adidas. Through a focus based on product performance and a word of mouth endorsement, Under Armour was able to show substantial year to year revenues growth in the global apparel market.

2.2 Local Capabilities Australia is a competitive market. The strength and success of local brands and designers have been well able to compete successfully against high-profile imported and designer goods. Internationally, Australia is best known for its beachwear, bushwear (e.g. outback, outdoor clothing), urbanwear and high fashion. Currently there are over 5,000 fashion labels in Australia6 7 and more than 2,000 companies export fashion. 2.3 International Competition China dominates the Australian import market due to its low cost. This has increased the pressure on local firms to compete on price. This has resulted not only in a contraction of the domestic industry but also in a new focus on specialization and innovation. The international fashion and apparel industry presence in Australia is noticeably less than other western markets, such as Canada or Japan. For example, large international firms such as H&M, Zara, Top Shop or The Gap do not have stores in Australia. However, as economies begin to recover from the global financial crisis, The Gap, Abercrombie & Fitch, and Zara have expressed interest in the Australian marketplace. 2.4 Canadian Position Canadian fashion and apparel is regarded as having innovative design and quality. However, few designers and brands are well known in the Australian market.

For instances, Singapore is East Asia’s economic powerhouse. Singapore accumulates 55,182.48 in gross domestic product for the year 2013, that is slightly more than the United States brought in 2013. Their economy is mainly supported by shipping out machinery, goods, chemicals and mineral fuels, etc. Singapore gets many visitors due to its impressive machinery and transport systems that have been improving

The global apparel, accessories, and luxury goods industry had reached a value of $1.8 trillion in 2011 and continued to grow at a rate of 3% annually since then [14]. In 2015, the top five importing countries were United States of America (24.1%), Germany (8.5%), United Kingdom (6.6%), Japan (6.6%), and France (5.2%) while the global top five exporting countries were China (37.6%), Bangladesh (6.8%), Vietnam (5.0%), Hong Kong (4.0%), and Turkey (4.0%) [29]. The global apparel export and import markets indicate a flow

Japan has been the second largest power in the world for several decades, now. As a quite remote island in Asia, its history and development shaped a country with its own way of thinking and behaving, and as far as we are concerned, with a great economy and a technological lead over its Asian neighbours.

Rivalry among existing competitors: The apparel industry is highly competitive with a great number of both local and global competitors. As the market is mature, its growth is small. Accelerated growth and expansion to new markets are not easy goals to achieve. The barrier to get out of the industry is quite low for distributors, but high for producers. Most fashion manufacturers moved their production base to low-cost countries like China as wage and raw materials in developed markets like Western Europe are high. Besides, there is no great discrepancy in terms of quality of products, so customers make their purchase choices based on price and brand recognition.

INTERNATIONAL MANAGEMENT: CULTURE, STRATEGY, AND BEHAVIOR, EIGHTH EDITION Published by McGraw-Hill, a business unit of The McGraw-Hill Companies, Inc., 1221 Avenue of the Americas, New York, NY 10020. Copyright © 2012 by The McGraw-Hill Companies, Inc. All rights reserved. Previous editions © 2009, 2006, and 2003. No part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written consent of The McGraw-Hill Companies, Inc., including, but not limited

UNIQLO is the abbreviation of “Unique Clothing Warehouse”, a Japanese casual wear designer, manufacturer and retailer which provides consumers with the business philosophy of " low price, quality assurance ", and achieved remarkable results as world's top apparel retailer. UNIQLO plans to have 100 fresh stores annually in China while many other retailers have retarded store openings on account of China's slowing economic growth (Doland, 2015). This report, therefore, will set out to evaluate UNIQLO's marketing strategies in China, with a particular focus on the importance of pricing, development of product and the need for precise positioning.