Marketing And Sustainability From The Perspective Of Future Decision Makers Essay

Marketing is the function that connects businesses to their target audiences’ needs. It is how a business presents and distributes their product to their audience. For example, a business can market their product by advertising it to the public. This can be seen in many forms of media; such as: on television, via web, posters or on billboards.

The American Marketing Association defines marketing as "an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders". (2005) Simply put, marketing is the process by which businesses assess the needs and desires of consumers in order to provide products and/or services to meet those needs in the most efficient and cost effective manner. Truly effective marketers do market research in an effort to understand their target market and create marketing strategies based on the characterization of those in the target area.

Sustainability from a strategic business perspective is the potential for the long-term well-being of the natural environment, including all biological entities, as mutually beneficial interactions among nature and individuals, organizations, and business strategies. (O.C Ferrell, Fraedrich, Ferrell, 2015). Business sustainably is often defined as managing the triple bottom line – a process by which companies manage their financial, social and environmental risks, obligations and opportunities. These three impacts are sometimes referred to as profits, people and planet. (Business sustainability definition from financial times lexicon, no date). This essay will discuss the idea of sustainability being an important element within a businesses and its core strategies and the importance of it within different businesses. Secondly, this study will look at how different stakeholders are affected and influenced by sustainability as this could be seen as a catalyst to improving the environment as a whole and. Then this study will look at how businesses not focusing

Definition of marketing is the management process through which goods and services move from concept to the customer. For example, new Apple products are developed to include improved applications and systems, are set at different prices depending on how much capability the customer desires, and are sold in places where other Apple products are sold. Marketing is based on thinking about the business in terms of customer needs and their satisfaction.

Another argument often used against sustainable entrepreneurship is the price increase of products. Opponents claim that customers will choose for a low price instead of for a more expensive, though sustainable and green product or service. And of course this assumption may apply to some products; on the other hand, opponents seem to completely ignore the increasing awareness of new values of the modern educated customer. It is not enough any more for a product or service to just meet traditional business criteria, such as functionality, quality, fashion and price. Nowadays, people who can afford it in the developed world expect at least a basic level of sustainability of the products they buy as well as of their manufacturers. Research shows that almost 75 percent of the customers indicate that there is too little background information about products and services (Lageweg et al., par.5). Providing reliable and clear information about sustainability maywill benefit for the competitiveness of many organizations. I believe tThe market for sustainable products and services will continue to grow and someoon customers will simply refuse to purchase things ifof which the origin is not known as education increases across the world.

Sustainable development means that the present generations should be able to make use of resources to live better lives in such a manner that it does not compromise the ability of future generations. For sustainable development to occur, there needs to be sustainable economic, ecological and community development. Society needs to be educated about ways in which they can use resources, especially natural, in such a manner that it does not cause harm to the environment and put future generations lives at risk.

The word sustainability has been defined ‘as the development that meets the needs of the present without compromising the ability of the future generations to meet their needs’ (Mansdorf, 2010).

Marketing is the link between an organization's product and its customers. It helps an organization establish name recognition, distinguish itself from competitors, communicate its value proposition, and most importantly sell more products! Through proper marketing, an organization can develop a trusted "brand identity" and consumer awareness which builds important long term relationships with customers and results in repeated sales and increased profitability for the organization.

Marketing is a strategy that all organizations use in today’s society. In one way or another, business’s today need to market their purpose of existence. Although the strategy of marketing may be different in every industry, the basics of marketing are often times the same.

Marketing is used all the time with every business, from local corner shops to International supermarkets. Marketing is the process of promoting and selling a business’s products or services, it consists of four main elements: product, price, place and promotion. The marketing objectives of a business are the goals set by an organisation while promoting its product or services to potential customers.

Marketing is an organizational function and a set of processes for: creating, communicating, and delivering value to customers.

Every company depends on an efficient marketing program to fulfill customers' needs. Marketing is a process of finding out what the customer wants and meeting those requirements. Within the company, the marketing group has to consider customer values and customer satisfaction before considering offering a product. Marketing is part of our everyday world, and can be perceived everywhere and every time. At any time, everyone has been exposed to different kinds of marketing or advertising depending upon personal necessities such as T.V commercials, radio, internet, etc.

Sustainability is defined by The Brundtland Report as “development that meets the needs of the present without compromising the ability of future generations to meet their own needs,” which is an ongoing issue that many strive to improve (lisd.org, 2015). Through the three pillars of sustainability, a balance is constantly worked towards through attempts to efficiently manage social equity, the environment and the economy (lisd.org, 2015) (EPA.Gov, n.d.).

Marketing is an essentially about marshalling the resources of the organization so that they can meet the changing needs of the customers on whom the organization depends. As a verb, marketing is all about how an organization addresses its markets. Marketing is “The management process which identifies, anticipates and supplies the customer requirements efficiently and profitability”.

In general terms, marketing is all related to the places of buying and selling of goods and services to satisfy customers’ needs. Nowadays marketing is the most important issues for success of every business marketing is the activity, set of institution, and process for creating, communicating, delivering, and